B2B Digital Native
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Measuring marketing's worth - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Measuring marketing's worth - McKinsey Quarterly - Marketing & Sales - Digital Marketing | B2B Digital Native | Scoop.it
You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks. A McKinsey Quarterly Marketing & Sales article.
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7 Social Media Myths & B2B Marketing

7 Social Media Myths & B2B Marketing | B2B Digital Native | Scoop.it
Dispelling misconceptions about social media that are common amongst B2B companies. All in one cool infographic!
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2013 B2B Content Marketing Benchmarks, Budgets, and Trends

2013 B2B Content Marketing Benchmarks, Budgets, and Trends | B2B Digital Native | Scoop.it
Content - B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
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