B2B Demand Gen
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How to Create Embed Codes for Your Infographics [Free Embed Code Generator]

How to Create Embed Codes for Your Infographics [Free Embed Code Generator] | B2B Demand Gen | Scoop.it
Learn how to easily create embed codes for your infographics and other visual content with this simple tutorial.
Ann Smith's insight:
Can you say "useful"?!?!
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The Best Content Ideas Come From Customers' Nightmares

The Best Content Ideas Come From Customers' Nightmares | B2B Demand Gen | Scoop.it
Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows what we'll find. It could be creepy, but it has to be done. Read more: http://www.marketingprofs.com/articles/2013/11331/the-best-content-ideas-come-from-customers-nightmares#ixzz2b7ASLI9H
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3 SEO Methods to Repurpose Great Content | Mark...

3 SEO Methods to Repurpose Great Content | Mark... | B2B Demand Gen | Scoop.it
Excerpted from article on Search Engine Watch: "My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.
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8 Steps To Effective Content for Social Media - B2B Marketing Insider

Summary...

 

8 Steps To Effective Content For Social Media

Listen firstStop creating crapEngage your audienceFind your voiceBe helpfulFind your Rhythm: (the 4-1-1 rule of social sharing)Reject excuses for not using any social channelsBe entertaining, if you can

 


Via CYDigital
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Andrew Federici's curator insight, June 14, 2013 2:50 PM

Not a bad top 10 list--no holding back.

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:13 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:16 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

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5 Reasons Email Marketing Crushes Social Media Marketing for B2B

5 Reasons Email Marketing Crushes Social Media Marketing for B2B | B2B Demand Gen | Scoop.it
Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business. But you should not put it ahead of email marketing.
Ann Smith's insight:

Some sage wisdom here, that we would all do well to remember: email is still viable and essential for #b2b #marketing

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Strategy: How to Demonstrate Return on Investment for Social Media Marketing

Strategy: How to Demonstrate Return on Investment for Social Media Marketing | B2B Demand Gen | Scoop.it
ROI is all about applying strategy to your social media campaigns. Demonstrated through influencers, insightful analytics and community building.
Ann Smith's insight:

and what is the best tool to help a marketer gather all these metrics? #measure #sociamedia #marketing

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No Lead Left Behind

Author: Bill Binch
Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements.  While SLA’s were normally applied to the tech support world (i.e.
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5 Tips To Improve Your Use of Content in the Sales Cycle - Business 2 Community

5 Tips To Improve Your Use of Content in the Sales Cycle - Business 2 Community | B2B Demand Gen | Scoop.it
5 Tips To Improve Your Use of Content in the Sales Cycle http://t.co/klX56jEQYC #yam
Ann Smith's insight:

"Always be helpful" - perhaps the new way to get the Glen Garry leads?

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What Types of Content Actually Drive Leads? | Uberflip

What Types of Content Actually Drive Leads? | Uberflip | B2B Demand Gen | Scoop.it
I recently read an estimate that content marketing is now a $44 billion industry. This got me thinking – what does that even mean? Did “content marketing” even exist ten years ago? The reality is that content marketing has always existed.
Ann Smith's insight:

Reinventing the PDF very cool! #b2b #content #marketing

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How to Create Stunning Visual Content with Your Smartphone

How to Create Stunning Visual Content with Your Smartphone | B2B Demand Gen | Scoop.it
The days of text-heavy newsletters or marketing content are long gone. Make your messages stand out by embracing visual content.
Ann Smith's insight:
In a nutshell: more pictures, fewer words. You don't need a professional corporate photographer (it's not 1995 for God's sake!) Unleash your inner Polaroid instamatic!
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20 Of The BEST Calls To Action

20 Of The BEST Calls To Action | B2B Demand Gen | Scoop.it
You can’t talk content marketing, strategy or return on investment (ROI) without mentioning CALLS TO ACTION. (20 Of The BEST Calls To Action - You can't talk content marketing, strategy or return on investment (ROI) without ...
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Expectations for Social Media Marketing | Social Media Today

Expectations for Social Media Marketing | Social Media Today | B2B Demand Gen | Scoop.it
It is crucial for brands to understand the relation between customers’ real and virtual lives so that they can personalise their messages.

Via Carla Bulhões
Ann Smith's insight:

Keep in mind the acronym CARE when developidiatribes haring content - Convenient, Attractive, Relevant, Emotional.

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Three steps to developing inbound marketing personas

Three steps to developing inbound marketing personas | B2B Demand Gen | Scoop.it
Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you...

Via Kamal Bennani, massimo facchinetti, i-SCOOP
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Content Marketing - How Content Can Drive Sales-Focused Engagement [Infographic]

Content Marketing - How Content Can Drive Sales-Focused Engagement [Infographic] | B2B Demand Gen | Scoop.it
Keep updated with latest cool infographics in B2B marketing and technology services/products by subscribing to our RSS feed: More Cool Infographics>> (How content drives B2B sales success – infographic http://t.co/s2yJwRloDM)...
Ann Smith's insight:

title of this infographic is deceiving. (It's still good but it doesn't say anything about social selling) #justsayin

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7 Major Brands That Win Hearts and Customers with Clever Web Copywriting - Business 2 Community

7 Major Brands That Win Hearts and Customers with Clever Web Copywriting - Business 2 Community | B2B Demand Gen | Scoop.it
Business 2 Community 7 Major Brands That Win Hearts and Customers with Clever Web Copywriting Business 2 Community 7 Major Brands That Win Hearts and Customers with Clever Web Copywriting image file 55390414 Few things will cause consumers to click...
Ann Smith's insight:

great copy is a beautiful thing #marketing #copywriting

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Infographics SEO & Social Media

Infographics SEO & Social Media | B2B Demand Gen | Scoop.it
Content Marketing A Guide to Marketing Genius – a Giant Infographic (Content Marketing A Guide to Marketing Genius – a Giant Infographic http://t.co/kB7W4yFch9)...
Ann Smith's insight:

Clear and simple step by step guide for content marketing strategy, planning and procees.

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5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Jeffbullas's Blog | B2B Demand Gen | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums.
Ann Smith's insight:
Blog and social media posts don't have to be overwhelming. Keep it short and shareable.
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | B2B Demand Gen | Scoop.it

The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic

Ann Smith's insight:

Could use some me copy editing, but still a nice summary with good dos and donts. #content #marketing

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