B2B Custom Publishing, Content Development & Content Marketing
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Scooped by Karen Schopp
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2013 Trends: The Current Content Marketing Landscape [Chart]

2013 Trends: The Current Content Marketing Landscape [Chart] | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it
This chart shows all the aspects that will affect your content marketing campaign, and how they are all interconnected to get you the results you want.
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Shannon Steuart's curator insight, May 1, 2013 11:29 PM

Content marketing when used effectively can have great implications for a company's credibility and brand reputation. 

Rescooped by Karen Schopp from Public Relations & Social Marketing Insight
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40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With

40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it

After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 26, 2013 1:47 PM

Simply an awesome list of content marketing tools and a great resource...

Rescooped by Karen Schopp from The MarTech Digest
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Social, SEO Highly Rated for Lead Gen, Conversions - MarketingCharts

Social, SEO Highly Rated for Lead Gen, Conversions - MarketingCharts | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it

HubSpot has released its “2013 State of Inbound Marketing report”, with a host of statistics covering adoption and use of inbound marketing tools. Among the insights from the survey, 27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively). When looking at lead conversion rates by channel, 15% of respondents say SEO delivers above-average sales conversions, with social (13%) next on the list.

 


Via CYDigital
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CYDigital's curator insight, April 26, 2013 9:02 AM

We scooped the 5th Annual HubSpot report yesterday, but if you didn't see it, then click on the link above to access the free report. This is just one small aspect of an excellent report.


  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Karen Schopp from SEO Tips, Advice, Help
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6 Simple Considerations For Boosting the Marketing Performance of Content

6 Simple Considerations For Boosting the Marketing Performance of Content | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it

Many companies new to content marketing miss important steps and without checklists or processes, content marketing contribution to leads and sales can be unimpressive.


Via Bonnie Burns
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Bonnie Burns's curator insight, April 26, 2013 11:31 AM

While deciding the creative on your next infographic, the viral hook of your next video or which awesome thought leaders will be in your next ebook, step back for a second and consider these basic and often overlooked considerations for aligning content with marketing objectives.

Michael Kristiansen's curator insight, April 26, 2013 7:30 PM

These steps are easily missed and should be systemized for consistent cross platform content marketing. One tool that is the glue to integration is a customized business blog, http://netmorenow.com/many-benefits-to-a-customized-business-blog/

Scooped by Karen Schopp
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B2B Lead Generation: Critical Questions Successful Marketers Must Ask - Business 2 Community

B2B Lead Generation: Critical Questions Successful Marketers Must Ask - Business 2 Community | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it
Business 2 Community B2B Lead Generation: Critical Questions Successful Marketers Must Ask Business 2 Community B2B Lead Generation: Critical Questions Successful Marketers Must Ask image b2b For any B2B company the generation of quality leads are...
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Rescooped by Karen Schopp from Public Relations & Social Marketing Insight
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Altimeter Open Research: Organizing for Content Marketing | Web Strategy by Jeremiah Owyang

Altimeter Open Research: Organizing for Content Marketing | Web Strategy by Jeremiah Owyang | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it

Now, companies must organize for content strategy and marketing. Altimeter’s latest Open Research report (use, share, and we’ll create more, see our body of research) is now available, on behalf of the analyst Rebecca Lieb, Chris Silva and Christine Tran, and include findings from over 70 interviews from across the industry.

 

Why is this important? Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise, and makes recommendations for a holistic program.

 

Companies organize for content in 6 models:

- Content Center of Excellence

- Executive Steering Committee

- Editorial Board or Content Council

- Content Lead

- Cross-Functional Content

Chief Content Department/Division

 

Also included in this report are: Organizational Content Requirements and a Recommendations Checklist that brands can use to become actionable, now. Here’s the report, which we hope you use....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 26, 2013 1:46 PM

Valuable resource for content marketing, blogging, social PR.

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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it
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Scooped by Karen Schopp
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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | B2B Custom Publishing, Content Development & Content Marketing | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...
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