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5 Essential Skills for Content Marketing Copywriters Today

5 Essential Skills for Content Marketing Copywriters Today | The Content Marketing Hat | Scoop.it
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome.
Times have changed.
How important is copywriting?
Today, content marketing is a vast industry.
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Are You Forwardlinking?

Are You Forwardlinking? | The Content Marketing Hat | Scoop.it
Forwardlinking is a powerful, yet relatively unused technique for bloggers to help connect a new blog post to many of their other top-performing posts.
Mike Allton's insight:

Are You Forwardlinking?

For•ward•link•ing - v. the act of inserting links to newer posts into older posts.

Ok, full disclosure time... that's not a real word. I made it up. But, bear with me... it's worth learning about just the same!

Conceptually, it's quite simple, and based on the ideas of Backlinking and Deep Linking.

Yet this is an incredibly powerful and beneficial technique to further promote your blog posts and establish your authority. Check it out, and start forwardlinking today!

#Blogging #ContentMarketing #BlogPromotionology  

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steve batchelder's curator insight, October 13, 2015 1:13 PM

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When To Kill Those Old Blog Post Ideas - The SiteSell Blog

When To Kill Those Old Blog Post Ideas - The SiteSell Blog | The Content Marketing Hat | Scoop.it
After you have collected blog post ideas for a while, you will realize some of them are not that hot. What should you do with them?
Mike Allton's insight:
 
Do you keep old, bad, blog ideas around?

A couple of years ago, I had an idea for a blog post. I wanted to point out all of the things that bloggers sometimes do wrong with their blogs, a kind of What Not To Do post, but I thought I could frame it like a Dear John letter.

Dear Mr. Blogger. I'm breaking up with you and your blog today because...

And then go on and list the reasons. Sounds neat, right?

It sucked.

I just could not, for the life of me, make that thing work. It probably boils down to the fact that in a Dear John letter, you're not going to go into depth on the criticisms and offer suggestions, you'd just list what's wrong and move on.

But here's the thing. Since I use Evernote and wrote the post as a note within my Blog notebook, I saw it. Daily. Over and over. 

I kept revisiting that post in my mind, months after I'd already decided it was rubbish.

So the question is, have you ever had an idea or even partial post like that? And if so, what did you do? Did you keep trying to make it work, or did you trash it?

What I did: http://www.sitesell.com/blog/2015/10/when-to-kill-those-old-blog-post-ideas.html ;

And note that wasn't my only failed blog idea!

Have a great weekend! And here's to all the ideas that never make it to the published state. :)

#Blogging   #ContentMarketing   #Writing  
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The Best Places To Get Blog Post Ideas - The SiteSell Blog

The Best Places To Get Blog Post Ideas - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Before jumping into blogging, the smart blogger needs to identify the source of blog post ideas. 6+ Ideas for you.
Mike Allton's insight:

Need some ideas on what to blog about?

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How To Use Facebook Notes

How To Use Facebook Notes | The Content Marketing Hat | Scoop.it

A complete guide to using Facebook's upgraded Notes feature for reaching your audience.

Mike Allton's insight:

The new Facebook Notes is simply brilliant. The interface is gorgeous, and we've seen over time how well Facebook Notes can perform. This guide reviews what's new and how to sue the feature to your advantage.

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Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation - Ann Handley - Content Marketing Keynote Speaker and Best-Selling Author

Bigger, Braver, Bolder Content Marketing: 3 Examples from the Cutting-Room Floor of My Latest Presentation - Ann Handley - Content Marketing Keynote Speaker and Best-Selling Author | The Content Marketing Hat | Scoop.it
Soak up 3 examples from Ann Handley's new presentation about creating bigger stories, braver marketing, and buff, ripped writing with bolder tone of voice.
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6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers - Business 2 Community

6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers - Business 2 Community | The Content Marketing Hat | Scoop.it
Business 2 Community
6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers
Business 2 Community
content-marketing-hacks-is In the past, the term “hack” had a very different meaning.
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Mery Elvis Mt's curator insight, October 8, 2015 11:13 PM

Business 2 Community 
6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers 
Business 2 Community 
content-marketing-hacks-is In the past, the term “hack” had a very different meaning.

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Here's How Interactive Content Marketing Is Growth-Hacking Storytelling | Newscred Blog

Here's How Interactive Content Marketing Is Growth-Hacking Storytelling | Newscred Blog | The Content Marketing Hat | Scoop.it
Interactive content: don't miss out using this powerful visitor loyalty tool. http://t.co/OJE18emWsE
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How to Focus On Your Blogging

How to Focus On Your Blogging | The Content Marketing Hat | Scoop.it
How does one focus on blogging, getting themselves into a position to really concentrate on getting some good writing done. The answer may surprise you.
Mike Allton's insight:

How To Focus On Your Blogging & Writing

Ever have trouble getting started on a blog post? You're sitting there, knowing that it's time to get some writing done, but the constant distractions and interruptions keep pulling you away.

I'd like to share with you the ways I employ to combat that. More than just turning off some notifications, it's about having a particular mindset (but turning off those notifications can't hurt).

Take a look and let me know what you think. And if there's something you do to help you focus and concentrate, I'd love to hear it!

#Blogging   #Writing   #ContentMarketing  

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Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts ... - MarketingProfs.com (subscription)

Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts ... - MarketingProfs.com (subscription) | The Content Marketing Hat | Scoop.it
Content: Marketing Podcast - Chris discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. He also shares his incredibly successful approach to email and how he has ...
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Finally: A Podcast about the Superiority of Written Content

Finally: A Podcast about the Superiority of Written Content | The Content Marketing Hat | Scoop.it
There seems to be a debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle-Ax” Wilson decided to address the issue head on.
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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | The Content Marketing Hat | Scoop.it
Would you like to improve your social media marketing? This article shares 20 ways to get results with social media marketing.
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What Is Brainstorm It! and Why Do I Need It? - The SiteSell Blog

What Is Brainstorm It! and Why Do I Need It? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
One of the most powerful, albeit most complicated, parts of SBI! for WP is Brainstorm It! – the advanced Keyword Research Tool. So today, I’m going to dispense with the traditional introductions or personal stories, and just dive into a high level overview of what Brainstorm It! is and how you can use it to …
Mike Allton's insight:

One of the most powerful, albeit most complicated, parts of SBI! for WP is Brainstorm It! – the advanced Keyword Research Tool. So today, I’m going to dispense with the traditional introductions or personal stories, and just dive into a high level overview of what Brainstorm It! is and how you can use it to help your business.

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The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog

The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog | The Content Marketing Hat | Scoop.it
Social media marketing is still the hot topic in town. Rookie mistakes are even made by big business.Here are the top five social media marketing mistakes.
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How To Update Your New Mobile Facebook Profile

How To Update Your New Mobile Facebook Profile | The Content Marketing Hat | Scoop.it
Facebook has made some changes to how mobile profiles are displayed, as well as added some features to make your personal profile more interesting to new followers.
Mike Allton's insight:


Facebook Mobile Profiles
Yep, more changes.

Some of you may have noticed or read last week that Facebook has made some changes and upgrades to mobile profiles.

Now, before the automatic panic attacks begin, rest assured, this isn't a change to your newsfeed. They're actually some pretty cool updates, including:

 - Video Profile Pics
 - Customized Introductions
 - Featured Images

And more!

Today's article walks through all of the changes and how to go about editing your profile, particularly from mobile.

And most importantly, why you should care.

#Facebook   #SocialMedia   #Marketing  

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WordPress Hosting – Which of the 6 Types is Best for Me? - The SiteSell Blog

WordPress Hosting – Which of the 6 Types is Best for Me? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
With all the choices available for WordPress hosting, how do you choose what's best for your business? First, make sure you're choosing the right TYPE of hosting...
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Facebook Brings Notes Into The Future, And It Is Gorgeous

Facebook Brings Notes Into The Future, And It Is Gorgeous | The Content Marketing Hat | Scoop.it
Facebook has rolled out an update to Notes to make it more beautiful and customizable, encouraging the writing and sharing of long-form content.
Mike Allton's insight:

Facebook Notes, Updated With Style

I tried the new Facebook Notes yesterday and I have to say, I was impressed.

More than just an improved note interface, this effectively plants Facebook in the middle of the struggle pitting different long-form platforms against each other.

LinkedIn Pulse, Medium, Tumblr... even Google+... are all vying for attention from content marketers looking to leverage technology and unique audiences to reach more people.

I think Facebook Notes stand to be extremely competitive. What do you think?

Thanks, and have a great weekend!

#Facebook   #FacebookNotes   #ContentMarketing  

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A quick introduction to ‘Blab’!

A quick introduction to ‘Blab’! | The Content Marketing Hat | Scoop.it
Introduction:
Blab is a new broadcasting platform. And a fun one at that.
You'll find it here: blab.im
There are four 'seats' available, and the display looks like this:
I know what you are thinking, "Do we need yet another way of communicating?
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7 New Content Marketing Strategy Guides for the Enterprise Marketer - The Content Standard by Skyword

7 New Content Marketing Strategy Guides for the Enterprise Marketer - The Content Standard by Skyword | The Content Marketing Hat | Scoop.it
After analyzing audience data from the past year, Skyword produced seven new content marketing strategy eBooks based on the most-craved topics. Enjoy!
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3 ways content marketers can use mobile to push content

3 ways content marketers can use mobile to push content | The Content Marketing Hat | Scoop.it
Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users.
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How Much Is A Social Media Influencer's Audience Really Worth? - AdAge.com (blog)

jason stein, founder of laundry service and the second expert in our digital crash course, says social influencers are worth a lot more than you think.
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Blog Promotion Checklist

Blog Promotion Checklist | The Content Marketing Hat | Scoop.it
In this course we will be examining the various tools and techniques used to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available mediums.
Mike Allton's insight:

Blog Promotion Checklist

There are some who suggest that when you're comparing your time spent writing blog posts with your time spent promoting blog posts, it should be an 80/20 ratio, with the bulk of your time spent getting that post out in front of more and more people.

Honestly, I don't subscribe to that.

While there is a long list of promotional techniques that I use, and even more that I don't personally employ, the actual time spent is typically 1/2 to 1/3 that of the actual writing.

In other words, I focus more on creating great content than trying to promote it.

Yet if you do some searches or ask some people, you'll see me and my content everywhere. Why is that?

It's because I'm thorough. It's not enough for me to share to the top three or four social networks. I need to share to many, many social networks and social directories, and I need to re-share that content as often as my audience and the platform accepts.

And I employ a variety of tools and techniques to make sure my best content continues to resurface to new readers and followers.

This is my complete Blog Promotion Checklist, and you can learn more about each of steps, along with everything I've done to prepare my site and blogs for promotion, here: 

BLOG PROMOTIONOLOGY - The Art & Science of Blog Promotion
http://thesmh.co/BlogPromotionology ;

#Blogging   #BloggingTips   #ContentMarketing  

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10 Tips to Maximize Business Results with Guest Blogging and Content ... - Business 2 Community

10 Tips to Maximize Business Results with Guest Blogging and Content ... - Business 2 Community | The Content Marketing Hat | Scoop.it
Would you like to build authority, establish trust, increase brand awareness and grow your business results? If you answer yes to any of these questions and you haven’t ever considered guest bloggi…
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Blog Promotionology, The Art & Science of Blog Promotion

Blog Promotionology, The Art & Science of Blog Promotion | The Content Marketing Hat | Scoop.it
In this course we will be examining the various tools and techniques used to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available mediums.
Mike Allton's insight:

BLOG PROMOTIONOLOGY
The Art & Science Of Blog Promotion

In this free course we will be examining the various tools and techniques used to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available mediums. No registration required.

Blog Promotionology 101 Syllabus

☑ Prerequisites
☑ Required Lab Equipment
☑ Promote Blog Posts Like Mike Allton
☑ Other Blog Promotion Techniques
☑ Paid Blog Promotion
☑ Influencer Marketing
☑ Repurposing Blog Posts
☑ Syndicating Blog Posts
☑ Free Blog Promotion Checklist

Dive in: http://thesmh.co/BlogPromotionology ;

Mentioned: +Hootsuite +Buffer +Jeff Sieh +Manly Pinterest Tips +Dustin W. Stout +Rebekah Radice +Canva +Social Warfare +Ted Rubin +Seth Godin +Stephan Hovnanian +SiteSell 

#Blogging   #ContentMarketing   #BlogPromotionology  

Class is in session... 

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Top 25 Social Media Blogs to Follow Right Now

Top 25 Social Media Blogs to Follow Right Now | The Content Marketing Hat | Scoop.it
Tired of reading the same old social media blogs? We've got you covered. Here's 25 blogs to follow if you want to instantly spice up your daily reading!
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