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Will Evergreen Content on Facebook Hurt Reach?

Will Evergreen Content on Facebook Hurt Reach? | The Content Marketing Hat | Scoop.it
Evergreen Content is crucial for your marketing efforts, but does it hurt or help Facebook Reach? Read and listen to see the data drive results!
Mike Allton's insight:
Should you share evergreen content repeatedly to Facebook? If so, how often? What happens when you do? In this experiment for the Agorapulse Social Media Lab, I set out to determine exactly that.
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Google+ Is Officially Done

Google+ Is Officially Done | The Content Marketing Hat | Scoop.it
Google has officially announced the end of Google+, and the end of an era. Read more.
Mike Allton's insight:

Test

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7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success

7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success | The Content Marketing Hat | Scoop.it
Influencer Marketing is “the new black.” Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. Here are seven tips that will make your next Influencer Marketing campaign a success!
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MUSOLE KAMBINDA's curator insight, August 14, 3:57 AM
Working with influencers requires a certain finesse to get what you need out of the collaboration
 
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5 Content Creation Steps for Bloggers

5 Content Creation Steps for Bloggers | The Content Marketing Hat | Scoop.it
To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.
Mike Allton's insight:

Content is still King, and guest author Nadia from SEMRush offers us 5 steps & tools to ensure our writing rules the kingdom:

1. Keyword Research
2. Topic Research
3. Content Creation
4. Content Optimization
5. Performance Tracking

Check it out:

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How To Use A DSLR Camera to Make Your Live Video Magical —

How To Use A DSLR Camera to Make Your Live Video Magical — | The Content Marketing Hat | Scoop.it
Being able to use equipment like a DSLR camera to produce truly high-quality video streams is a real differentiator in a world where everyone can go live from their phone.
Mike Allton's insight:

Wanna know how the pro's are making their live video looks AWESOME?

Check out how +Stephanie Liu and I use DSLR cameras for *magical* live video.

This'll work with different social networks, as well as different video platforms, including Skype, Appear.in, BeLive... you name it. Turn your DSLR into a webcam!

Plus, *BONUS* - how to add GREAT audio with a mixer!

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Social Media Management Tools: Hidden Prices & Comparison Tool

Social Media Management Tools: Hidden Prices & Comparison Tool | The Content Marketing Hat | Scoop.it
Compare the features and prices of the Top 3 Social Media Management Tools - Hootsuite, Sprout Social & Agorapulse. Includes Price Comparison Tool.
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7 Content Marketing Trends B2B Brands Need to Know in 2018

7 Content Marketing Trends B2B Brands Need to Know in 2018 | The Content Marketing Hat | Scoop.it
In this post, we’ll look at seven of the latest and most effective content marketing trends B2B brands need to know this year.
Mike Allton's insight:

To keep your brand relevant in 2018 and beyond, it's smart to be aware of the current Content Marketing trends:

1. Individualization
2. Long-Form Content
3. Influencer Marketing
4. Analytics & Automation
5. Employee Advocacy
6. Video Marketing
7. Augmented Reality

What do you think might be missing?

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GDPR – What You Need to Know for May 25

GDPR – What You Need to Know for May 25 | The Content Marketing Hat | Scoop.it
The General Data Protection Regulation goes into effect May 25, and this comprehensive article walks you through everything you need to know and do.
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How to Retarget People Who Click on Curated Content : Social Media Examiner

How to Retarget People Who Click on Curated Content : Social Media Examiner | The Content Marketing Hat | Scoop.it
Discover two ways to retarget people who click links to content you share, whether the links are to your content or curated content.
Mike Allton's insight:
Super excited to see my article live this morning on Social Media Examiner - digging into this new technique of link retargeting, and a couple of tools that enable it. Basically, the tools shorten any link you want and anyone who clicks on those links passes through a redirect before ending up on the linked site. That redirect can contain tracking, like a Facebook Pixel, so you can retarget the people who clicked that link. Even if the linked content isn't yours! Check it out if you want to geek out on retargeting and advertising. ;)
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SEO in 2018: 7 Updates You Need to Know

SEO in 2018: 7 Updates You Need to Know | The Content Marketing Hat | Scoop.it
This post will give you help you discover the seven most important SEO updates that you need to know in 2018.
Mike Allton's insight:
Confused about all the recent changes to Google and SEO? Shane Barker breaks 'em all down here and clues you in on where you should focus your efforts this year.
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How To Debate Issues On Facebook

How To Debate Issues On Facebook | The Content Marketing Hat | Scoop.it
Three reasons why allowing yourself to get sucked into debates on Facebook is likely a waste of time.
Mike Allton's insight:
A field guild for those of us who so desperately want to participate in online discussions and debates, without seeing them degenerate into vicious arguments and piercing personal attacks.
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The Death Of Blogging Has Been (And Will Be) Highly Exaggerated

The Death Of Blogging Has Been (And Will Be) Highly Exaggerated | The Content Marketing Hat | Scoop.it
Is blogging dying? Read this guest from Mike Allton on Lilach Bullocks' blog for an interesting discussion on the death of blogging.
Mike Allton's insight:
Is Blogging Finally Dead? 
Why Blogging Is Dead 
Blogging Is Dead (Again) 

Despite those and other headlines proclaiming the death and irrelevancy of #blogging for nearly a decade, blogging is still here. And it's not going anywhere. I explain why in this guest post for the acclaimed Lilach Bullock​!
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A Comprehensive Guide To Content Marketing Metrics And How To Measure Them

A Comprehensive Guide To Content Marketing Metrics And How To Measure Them | The Content Marketing Hat | Scoop.it
Do you know how effective your content marketing is? What metrics should you use, and where do you get them?
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How To Schedule And Publish Instagram Posts Without Using Your Phone

How To Schedule And Publish Instagram Posts Without Using Your Phone | The Content Marketing Hat | Scoop.it
Want to publish or schedule Instagram posts from your desktop computer, without having to go through an annoying mobile phone notification? Here's how.
Mike Allton's insight:
Up until now, if you wanted to schedule a post to Instagram, you could use a third-party tool like Agorapulse, but the best such tools could do would be to send the image and text to your phone and remind you via notification that it was time to publish. You still had to go through the process of opening Instagram, copying in the text, and publishing it. NO MORE! Read all about the break news here:
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Hootsuite Inbox: What's Really Going On?

Hootsuite Inbox: What's Really Going On? | The Content Marketing Hat | Scoop.it
Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?
Mike Allton's insight:

I spent years writing about and recommending Hootsuite, and I know many of you became Hootsuite customers as a result. So when Hootsuite completely removes access to a feature that might impact you, I want to let you know.

This post is about Twitter Direct Messages and how they're no longer available in Hootsuite streams.

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8 Social Media Automation Features You Need to Start Using Right Now

8 Social Media Automation Features You Need to Start Using Right Now | The Content Marketing Hat | Scoop.it
Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Socia
Mike Allton's insight:

To put it simply, “good” automation is automation that helps us do something we’d do manually if we couldn’t automate it (as opposed to something we’d never do manually anyway). Let’s see what that might entail.

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Social Media and the Keynote Speaker: Pro Tips from the Experts

Social Media and the Keynote Speaker: Pro Tips from the Experts | The Content Marketing Hat | Scoop.it
Here's how to build up, and maintain, the excitement the audience has for your presentation OUTSIDE of your presentation.
Mike Allton's insight:
Ok... next week is the big event. The conference you've been asked to speak at. Your slides rock and you've been practicing your presentation and fully expect your audience to LOVE your content and be thrilled by what they learn.
 
But what's next? How do you keep those audience members interested and engaged *after* your presentation?
 
Speaker & consultant Sarah Jo Crawford has some great advice and tips for us, and she's brought in more insight from Phil Gerbyshak, Hank Hoffmeier and myself!
 
I hope you find some useful ideas here. And if you've done some fun, engaging tactics yourself in the past, please share in the comments!
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How To Simulate Twitter Lists Within Agorapulse

How To Simulate Twitter Lists Within Agorapulse | The Content Marketing Hat | Scoop.it
Wouldn't it be great to be able to view Twitter List content within Agorapulse so that you can reply, retweet or even assign that content? Here's how:
Mike Allton's insight:

I've been asked a lot about how to integrate the use of Twitter Lists within Agorapulse. And while the tool doesn't support lists natively, there IS a way you can simulate them! Today's article quickly walks you through how to set it up, giving you the ability to see list tweets within Agorapulse and then reply, retweet, favorite and even assign those tweets!

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How do Facebook Chatbots Link with Offline Marketing?

How do Facebook Chatbots Link with Offline Marketing? | The Content Marketing Hat | Scoop.it
Chatbots offer instant engagement, offering key pieces of information to common questions and in a human-like way, and offline marketing can drive consumers to those bots.
Mike Allton's insight:

Link your offline marketing with this emerging, multi-billion pounds industry of chatbots and online connections and you could find that your customer numbers swell, and your brand becomes even better known.

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Time-Saving Changes to the Agorapulse Mobile App

Time-Saving Changes to the Agorapulse Mobile App | The Content Marketing Hat | Scoop.it
Agorapulse has updated their mobile to include Saved Replies and other incredible upgrades to save you time. Learn more!
Mike Allton's insight:

If you aren't yet using the AgoraPulse​ mobile app, you're wasting precious time each and every day.

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Should You Be Getting Ready For GDPR?

Should You Be Getting Ready For GDPR? | The Content Marketing Hat | Scoop.it
The General Data Protection Regulation (GDPR) goes into effect May 25th, yet you haven't prepared. This article will show why you need to act, and what your next steps are.
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Facebook F8: What Marketers Need to Know —

Facebook F8: What Marketers Need to Know — | The Content Marketing Hat | Scoop.it
Facebook F8: What Marketers Need to Know Right Now
Mike Allton's insight:
Check out this great summary and live blog from F8!
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Facebook And Fallout From The 2016 Presidential Election

Facebook And Fallout From The 2016 Presidential Election | The Content Marketing Hat | Scoop.it
In 2014, millions of Facebook user profiles were sold to Cambridge Analytica and used to help create detailed profiles on American voters. How did this happen, and what's next for Facebook?
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How Do Solopreneurs Really Do Using WordPress? An In-Depth Look.

How Do Solopreneurs Really Do Using WordPress? An In-Depth Look. | The Content Marketing Hat | Scoop.it
Does it matter where you choose to host your website? The WordPress vs. Solo Build It! Is the 4th in a series of scientific studies. The results are surprising.
Mike Allton's insight:
WordPress may be the most popular platform for building a website, but is it actually the best choice for long-term business success? Let's find out.
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Mike Allton Joins Agorapulse As Brand Evangelist

Mike Allton Joins Agorapulse As Brand Evangelist | The Content Marketing Hat | Scoop.it
Learn more about what Agorapulse is, who they are as a company, and what a Brand Evangelist is.
Mike Allton's insight:
This is going to be a huge opportunity for social media educators, influencers, bloggers and brands to create amazing partnerships with the highest rated social media management tool.
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How To Increase Instagram Engagement In 3 Easy Steps

How To Increase Instagram Engagement In 3 Easy Steps | The Content Marketing Hat | Scoop.it
Everyone wants more people to engage with their Instagram posts. But how do you do it, and KEEP doing it, over and over?
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