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Google Authorship - are we there yet?

Google Authorship - are we there yet? | The Content Marketing Hat | Scoop.it
Within a year from now Google will be able to gather information from all traces of someone online and establish whether or not they are in fact, authorities. Will you be ready?
Mike Allton's insight:

“Well, we don’t use Authorship for ranking.”

That was the statement from Google's John Mueller during a Hangout last week when discussing Google's latest algorithm update, Hummingbird. 

He goes on to say that Google tries to recognize the original source for content and wants to treat it accordingly. But what does that mean?

Guest author +Kapil Jekishan takes us through what, if any, conclusions can be gleaned from these comments and the most recent algorithm update. Most importantly, Kapil tries to answer the questions:

1. What direction is Authorship going?
2. What steps should bloggers and site owners take?

According to Google CEO Eric Schmidt, “The true cost of remaining anonymous, then, might be irrelevance.” Make sure that you're keeping abreast of these changes and developments!

If you have questions about Google Authorship, what are they? If I don't know the answer, we'll ping someone who does.

#Google   #SEO  #GoogleAuthorship #SocialSEO 

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A Comprehensive Guide To Content Marketing Metrics And How To Measure Them

A Comprehensive Guide To Content Marketing Metrics And How To Measure Them | The Content Marketing Hat | Scoop.it
Do you know how effective your content marketing is? What metrics should you use, and where do you get them?
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How To Schedule And Publish Instagram Posts Without Using Your Phone

How To Schedule And Publish Instagram Posts Without Using Your Phone | The Content Marketing Hat | Scoop.it
Want to publish or schedule Instagram posts from your desktop computer, without having to go through an annoying mobile phone notification? Here's how.
Mike Allton's insight:
Up until now, if you wanted to schedule a post to Instagram, you could use a third-party tool like Agorapulse, but the best such tools could do would be to send the image and text to your phone and remind you via notification that it was time to publish. You still had to go through the process of opening Instagram, copying in the text, and publishing it. NO MORE! Read all about the break news here:
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Will Evergreen Content on Facebook Hurt Reach?

Will Evergreen Content on Facebook Hurt Reach? | The Content Marketing Hat | Scoop.it
Evergreen Content is crucial for your marketing efforts, but does it hurt or help Facebook Reach? Read and listen to see the data drive results!
Mike Allton's insight:
Should you share evergreen content repeatedly to Facebook? If so, how often? What happens when you do? In this experiment for the Agorapulse Social Media Lab, I set out to determine exactly that.
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Should Brands Use Social Media Stories?

Should Brands Use Social Media Stories? | The Content Marketing Hat | Scoop.it
From Snapchat to Instagram, being able to create brand Stories is now everywhere. But are they a good idea? Who might be paying attention enough to benefit? Let's find out.
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How To Craft Your Marketing Plan

How To Craft Your Marketing Plan | The Content Marketing Hat | Scoop.it
You've got a business. You need a marketing PLAN. This free eBook walks you through the entire process. Free Marketing Plan worksheet included!
Mike Allton's insight:
Starting a new blog or business, but aren't sure how to market it?

Been told that you need a plan, but don't know where to start?

This free 50-page eBook will walk you step-by-step through not just creating a plan, but why each element is there and how it all works together.
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How Do Solopreneurs Really Do at Wix? An In-Depth Look

How Do Solopreneurs Really Do at Wix? An In-Depth Look | The Content Marketing Hat | Scoop.it
When choosing a platform for your online business, the waters are muddy. The Wix vs. Solo Build It! study shows what matters most.
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How Do You Start A Blog For Free?

How Do You Start A Blog For Free? | The Content Marketing Hat | Scoop.it
If you're new to blogging, you might want to find a way to get started for as little money as possible. Here's how.
Mike Allton's insight:
One of the questions I get asked a lot is this: “How do I start my blog for free, Mike?” And I completely understand why. You’re new to blogging, and you’re not sure if it’s going to work. Rather than shell out thousands of dollars for nothing, why not find a free or inexpensive approach that lets you test the waters? The good news for you is that I’ve tried them all, and with my help and guidance, you’ll be able to sort out what your options are and how to proceed!
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How Your Small Business Can Benefit From Social Influencer Marketing

How Your Small Business Can Benefit From Social Influencer Marketing | The Content Marketing Hat | Scoop.it
While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small businesses.
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Four Steps to Better Decision Making

Four Steps to Better Decision Making | The Content Marketing Hat | Scoop.it
While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process inside our head, works.
Mike Allton's insight:
Ever made a bad decision? Yeah, me too. It happens to all of us, even in situations where we think we ought to have all the right answers. That's because even the simplest decision facing our minds is actually a complex thought-process filled with motivations and emotions that we barely realize are there. Fortunately, we have David Amerland​ to guide us! In today's guest article, he maps out four steps we can take whenever we're faced with an important decision. Four steps that will help us get to a super-calm, focused state of mind. Take a look and give these a try next time you have to make a decision!
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How To Use A Blogging Planner

How To Use A Blogging Planner | The Content Marketing Hat | Scoop.it
A Blogging Planner includes calendars and worksheets to help you organize your blog and keep you focused on positive goals. Here's how to use one.
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Ultimate Blogging Planner for 2018

Ultimate Blogging Planner for 2018 | The Content Marketing Hat | Scoop.it
This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Make 2018 an incredible year for your blog.
Mike Allton's insight:
I am thrilled to announce that my 2018 Blogging Planner is now available! 

With this planner and accompanying worksheets, you will *Plan to Succeed* in the coming year. It is designed to be printed and customized to suit your needs, while still providing much-needed structure for even the most accomplished blogger. 

Ana Hoffman​ says the 2018 Blogging Planner is, "Practical. Tactical. Will leave you with no excuse not to get things DONE.” 

And that's the whole idea - to give you a tool that you can use each and every day to get more done! 

 "If this is the year you’re going to get serious about blogging, get this planner NOW", says Alisa Meredith​. 

 Click through to see everything that's included in this planner, including several special bonuses, and more testimonials from Jenn Herman​, Rebekah Radice​ & Peg Fitzpatrick​!
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When Is The Best Time To Start An Online Business? (Hint: NOW)

When Is The Best Time To Start An Online Business? (Hint: NOW) | The Content Marketing Hat | Scoop.it
Get SBI! or SBI! for WP on sale and save 33% when you start your online business today!
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3 Innovative New Tools To Discover Promising Blog Topics

3 Innovative New Tools To Discover Promising Blog Topics | The Content Marketing Hat | Scoop.it
Savvy bloggers know their audience, have researched their niche, and have a publishing schedule set out well in advance. With these tools, you can generate blog topic ideas and get ahead of the game as well!
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How To Increase Instagram Engagement In 3 Easy Steps

How To Increase Instagram Engagement In 3 Easy Steps | The Content Marketing Hat | Scoop.it
Everyone wants more people to engage with their Instagram posts. But how do you do it, and KEEP doing it, over and over?
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How To Get Started With Email Marketing

How To Get Started With Email Marketing | The Content Marketing Hat | Scoop.it
Take advantage of the incredible benefits and 3400% ROI of Email Marketing. This complete guide will show you how.
Mike Allton's insight:
What is Email Marketing, and how do you get started? Let's find out...
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Instagram Shopping: A Solution for Businesses to Start Selling Instantly by @shane_barker

Instagram Shopping: A Solution for Businesses to Start Selling Instantly by @shane_barker | The Content Marketing Hat | Scoop.it
60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.
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Is Your Business Stocked With Valentine's Day Messages?

Is Your Business Stocked With Valentine's Day Messages? | The Content Marketing Hat | Scoop.it
Don't let an important marketing opportunity like Valentine's Day sneak up on you. Find your business messages today!
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The Persuasive Power of Sounds in Blogging

The Persuasive Power of Sounds in Blogging | The Content Marketing Hat | Scoop.it
Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.
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3 Critical Ways to Build Your Blog and Newsletter Audience

3 Critical Ways to Build Your Blog and Newsletter Audience | The Content Marketing Hat | Scoop.it
In the early 1600’s, a young man by the name of Johann Carolus was trying to build a career for himself and his new family in the bustling city of Strasbou
Mike Allton's insight:
Thrilled to have a new guest post published on the Wishpond​ blog today! In it I run through 3 ways to use your blog to grow that ever-important email list.
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How To Plan Your Blog Around Holidays and Seasonal Events

How To Plan Your Blog Around Holidays and Seasonal Events | The Content Marketing Hat | Scoop.it
Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.
Mike Allton's insight:
Throughout the year there are holidays, seasons, and special events. Things like Christmas and March Madness and Tax Season. Are you read for them? Today's article walks you through the steps you can take to plan ahead and prepare campaigns for your blog and business that are timely and relevant and, therefore, more effective!  You can also download free calendars that have all of 2018's major holidays, sporting events & seasons, as well as a free Campaign Planner!
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The Top 10 Most Popular Articles and Resources of 2017

The Top 10 Most Popular Articles and Resources of 2017 | The Content Marketing Hat | Scoop.it
These are the most popular articles of 2017 as chosen by you, my readers. Also learn what The Social Media Hat accomplished in 2017 and has in store for 2018.
Mike Allton's insight:
As we rush toward a new year, it's gratifying to look back on the past year's successes, and appreciate those who have helped along the way.
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What Do You Say When Their Eyes Glaze Over?

What Do You Say When Their Eyes Glaze Over? | The Content Marketing Hat | Scoop.it
It’s party season, and the inevitable question will arise: “So, what is it you do for a living?” How do you answer that as a solopreneur?
Mike Allton's insight:
It's almost Christmas, which, among other things, means many of you will have to once again try to explain to your family and friends what it is, exactly, you do. Instead of stumbling through an answer, why not give this technique a try!
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Graphics Design's curator insight, December 21, 2017 6:55 AM

custom postcard design is used for both personal and office use.

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How She Used Her Online Business Experience To Succeed Offline

How She Used Her Online Business Experience To Succeed Offline | The Content Marketing Hat | Scoop.it
In the spirit of A Christmas Carol, we're looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let's learn from Melissa Makris.
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How He Went From America-Poor to America Top 3%

How He Went From America-Poor to America Top 3% | The Content Marketing Hat | Scoop.it
In the spirit of A Christmas Carol, we're looking back at stories of successful SBIers, sharing key lessons for your own solopreneur business. Let's learn from Travis Wilkerson.
Mike Allton's insight:
"I measure success by how many lives I can change, not by how much money I make from selling." - Travis Wilkerson Love that message, and this story!
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Solo Build It! Holiday Special

Solo Build It! Holiday Special | The Content Marketing Hat | Scoop.it
Whether you're starting a new business, or looking for a fresh start, there's no better time to jump in than right now.
Mike Allton's insight:
Always wanted to start your own online business? Now's the time.
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