The Content Marketing Hat
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The Content Marketing Hat
The Content Marketing Hat
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You May Be Missing Critical LinkedIn Comments

You May Be Missing Critical LinkedIn Comments | The Content Marketing Hat | Scoop.it
One of the most important metrics and actions that can result from social media activity is engagement - primarily comments. But what if you're getting comments and you don't know it?
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Understanding WordPress Blog Security

Every blogger needs to be concerned about security. Fortunately, WordPress makes that routine with the addition of key plugins and some common sense.
Mike Allton's insight:

As a WordPress site owner, you are responsible for the security of your website. If you’re using managed hosting, you’ll get some help, but if you’re on shared hosting it will be up to you. Fortunately, there are plugins to help with security.

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How To Use WordPress Themes

How To Use WordPress Themes | The Content Marketing Hat | Scoop.it
Your WordPress Theme is your blog's design, and more.
Mike Allton's insight:

If you're unfamiliar with how WordPress themes work, and what all your options and choices are, this article will help you!

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A New Resource For Bloggers Everywhere

A New Resource For Bloggers Everywhere | The Content Marketing Hat | Scoop.it
Over 100 articles, resources and guides to help bloggers new and old have been migrated, organized and assembled. All-new planners and posts are available too!
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Lisa Sicard's curator insight, January 6, 11:14 AM

Great resource for bloggers! 

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What Is Wordpress?

What Is Wordpress? | The Content Marketing Hat | Scoop.it
Wordpress is the most popular platform for starting a blog, but what is it really? How much does it cost, and should you use it for your own blog?
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What Platform Should I Use To Start A Blog?

What Platform Should I Use To Start A Blog? | The Content Marketing Hat | Scoop.it
Should you use Wordpress or Medium or something else to start a blog? See the differences.
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Taco Bell's curator insight, December 27, 2018 10:23 AM
Extremely helpful
 
IshaPatekar's curator insight, December 28, 2018 1:29 PM
Its a Wonderful article for  New bloggers, where it says about the important factors to be considered before they start the blogging like what is the best platform to be used and how to do that and it says about a new tool called "Discernment" to choose which is the best platform for Blogging.

If you are interested on Digital Marketing, Please visit the below mentioned website "https://aortadigitalservices.com/
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Everything Marketers Need To Know About The Latest Instagram Changes

Everything Marketers Need To Know About The Latest Instagram Changes | The Content Marketing Hat | Scoop.it
December 11th is D-Day for some apps and their Instagram functionality. What's really going on?
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How To Promote Blog Posts For Maximum Visibility

How To Promote Blog Posts For Maximum Visibility | The Content Marketing Hat | Scoop.it
Learn how to promote blog posts to interested readers and drive up traffic, leads and sales, as well as brand or blog awareness.
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How To Leverage Facebook Groups To Grow Your Business

How To Leverage Facebook Groups To Grow Your Business | The Content Marketing Hat | Scoop.it
Wouldn't it be nice to have a community of fans that loved your brand and engaged with you on Facebook? Bella Vasta tells us how to do it using Facebook Groups.
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Episode 50: How to Use Snap Camera In Live Streams —

Episode 50: How to Use Snap Camera In Live Streams — | The Content Marketing Hat | Scoop.it
Want to go live with Snapchat filters? Here’s how you can use Snap Camera while livestreaming.
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Google+ Is Officially Done

Google+ Is Officially Done | The Content Marketing Hat | Scoop.it
Google has officially announced the end of Google+, and the end of an era. Read more.
Mike Allton's insight:

Test

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7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success

7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success | The Content Marketing Hat | Scoop.it
Influencer Marketing is “the new black.” Everybody is talking about it, and it seems like all companies (B2B and B2C alike) are dabbling in it. Here are seven tips that will make your next Influencer Marketing campaign a success!
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MUSOLE KAMBINDA's curator insight, August 14, 2018 8:57 AM
Working with influencers requires a certain finesse to get what you need out of the collaboration
 
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5 Content Creation Steps for Bloggers

5 Content Creation Steps for Bloggers | The Content Marketing Hat | Scoop.it
To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.
Mike Allton's insight:

Content is still King, and guest author Nadia from SEMRush offers us 5 steps & tools to ensure our writing rules the kingdom:

1. Keyword Research
2. Topic Research
3. Content Creation
4. Content Optimization
5. Performance Tracking

Check it out:

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WordPress Blogs: It’s All About The Content

WordPress Blogs: It’s All About The Content | The Content Marketing Hat | Scoop.it
Blogging means creating content, and WordPress gives you a variety of ways and types of content you can share, from posts to pages to comments.
Mike Allton's insight:

An easy to follow guide that walks you through the differences between Pages and Posts, and how each functions.

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How To Use WordPress Plugins

How To Use WordPress Plugins | The Content Marketing Hat | Scoop.it
Learn what WordPress plugins do for you, which ones you need, and how to install them to add additional functionality to your blog.
Mike Allton's insight:

One of the keys to a successful blog is having just the right number of plugins installed. You want your site to be highly functional, but not so many plugins installed that it's slow.
#Blogging #BloggingTips #WordPressBasics

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How To Use The WordPress Dashboard

How To Use The WordPress Dashboard | The Content Marketing Hat | Scoop.it
Understanding the Dashboard is key to understanding how WordPress works. Learn how to access Posts, Pages, Blog Settings and more.
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How To Get Started With WordPress

How To Get Started With WordPress | The Content Marketing Hat | Scoop.it
WordPress is the preferred platform to start a blog, and there are three things you need initially to set it up: Domain, Hosting, and WordPress!
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Lisa Sicard's curator insight, January 6, 11:15 AM

Need help getting started with Wordpress? 

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Take Your Blogging To The Next Level

Take Your Blogging To The Next Level | The Content Marketing Hat | Scoop.it
30+ blog posts I have published which will teach you key techniques and aspects of blogging to help you with starting a blog and beyond.
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The 1 Email That Will Get You 100% Open Rate, Every Time

The 1 Email That Will Get You 100% Open Rate, Every Time | The Content Marketing Hat | Scoop.it
Chances are, you already send this email to your subscribers. Learn what it is and how to make it more effective.
Mike Allton's insight:

If you’ve sent more than 2 emails to your email list, you know that you never reach every single one of your subscribers.

 

Some emails go to spam. Others are ignored.

 

It’s a sad but true reality of email marketing: typically we reach less than 12% of our subscribers with each mailing. But with THIS email, you'll get 100% Open Rate each and every time.

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How To Add Holidays and Events To Your Blogging Planner

How To Add Holidays and Events To Your Blogging Planner | The Content Marketing Hat | Scoop.it
With these calendars and worksheet, you can plan your message and content calendar well ahead of time.
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How To Publish Instagram Stories From Desktop

How To Publish Instagram Stories From Desktop | The Content Marketing Hat | Scoop.it

Ever wish you could send a great graphic to Instagram from your desktop for your story? Perhaps a series of graphics? Here's how.

Mike Allton's insight:

New on the blog this morning... a clever hack that gives you the ability to create, schedule and publish Instagram Story content from your desktop!

With this tool & hack in place, you can create and set up everything on your desktop, send it to your phone when you want it to go up, then tap, tap, tap and it's published!

And if you have a Facebook Page connected, you can use this technique to schedule content there at the same time.

With Instagram Stories getting used by more than 400M users a day, can you afford not to be an active Story user?

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Networking To Unlock Your Net Worth

Networking To Unlock Your Net Worth | The Content Marketing Hat | Scoop.it
How do you make networking opportunities worth your while? How do introverts build worthwhile relationships? Find out in today's 360 Marketing Live episode.
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I Can't Believe This Problem Still Exists In Social Media and Beyond

I Can't Believe This Problem Still Exists In Social Media and Beyond | The Content Marketing Hat | Scoop.it
This is a global issue that everyone needs to be aware of, and by raising awareness, we can work to eradicate it forever.
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Hootsuite Inbox: What's Really Going On?

Hootsuite Inbox: What's Really Going On? | The Content Marketing Hat | Scoop.it
Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?
Mike Allton's insight:

I spent years writing about and recommending Hootsuite, and I know many of you became Hootsuite customers as a result. So when Hootsuite completely removes access to a feature that might impact you, I want to let you know.

This post is about Twitter Direct Messages and how they're no longer available in Hootsuite streams.

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8 Social Media Automation Features You Need to Start Using Right Now

8 Social Media Automation Features You Need to Start Using Right Now | The Content Marketing Hat | Scoop.it
Social media automation can be evil. I wrote about it here: Why Social Media Automation Will Eventually Kill Socia
Mike Allton's insight:

To put it simply, “good” automation is automation that helps us do something we’d do manually if we couldn’t automate it (as opposed to something we’d never do manually anyway). Let’s see what that might entail.

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