B2B content marketing
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Essential insights on content marketing for B2B marketers
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Google To Rank Websites Lower If No Mobile Website Starting April 21

Google To Rank Websites Lower If No Mobile Website Starting April 21 | B2B content marketing | Scoop.it
For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous. Aside from a “mobile-friendly” tag associated with various sites in mobile search results, it hasn’t been entirely clear which factors Google considers when calculating mobile rankings or how many sites (or which
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | B2B content marketing | Scoop.it
How long should the length of all digital content be? Buffer answered, and our experts expanded with their own tips and tricks.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 2015 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 2015 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 2015 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

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Pinterest for Marketers: Driving Engagement with Content Marketing

Pinterest for Marketers: Driving Engagement with Content Marketing | B2B content marketing | Scoop.it
Pinterest marketers, learn how to develop a Pinterest content marketing strategy to maximize engagement.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 2015 10:08 AM

Pinterest marketers, learn how to develop a Pinterest content marketing strategy to maximize engagement.

ConstructoWeb's comment, March 15, 2015 4:00 PM
Found something interesting which helps in popular your youtube channel http://sco.lt/5GV4YD
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How to Build Trust Through Efficient Content Marketing

How to Build Trust Through Efficient Content Marketing | B2B content marketing | Scoop.it
Trust is the key to positive sales results and can be achieved through content creation.
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SEO for content marketing: seven success factors

SEO for content marketing: seven success factors | B2B content marketing | Scoop.it
Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site.
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How to track social media ROI using Google Analytics

How to track social media ROI using Google Analytics | B2B content marketing | Scoop.it
New @Vital_Design Blog Post: How to track social media ROI using Google Analytics http://t.co/m6Q2S0VOC3
themarketingeye's insight:

How to track social media ROI using Google Analytics

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SlideShare, How to Market Your Business With This Growing Platform | Social Media Examiner

SlideShare, How to Market Your Business With This Growing Platform | Social Media Examiner | B2B content marketing | Scoop.it
Social media marketing podcast 36, in this episode Todd Wheatland shares how SlideShare can be used to generate more exposure and leads for your business.
themarketingeye's insight:

Slideshare is for more than just PowerPoint slides - it is now an important B2B content marketing platform for all forms of digital media. The 45 minute podcast is worth a listen.

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How to Estimate the Break-Even Point of Paid Search

How to Estimate the Break-Even Point of Paid Search | B2B content marketing | Scoop.it
Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search.
themarketingeye's insight:

...all a bit mathematical, but useful if trying to make a business case.

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How to Run a Successful Facebook Marketing Campaign - Search Engine Journal

How to Run a Successful Facebook Marketing Campaign - Search Engine Journal | B2B content marketing | Scoop.it
Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there
themarketingeye's insight:

Enjoyed this - the key message (or reminder) for me is that Facebook is about fun for its users.  We need to think about what the fun element is in a campaign - particularly when targeting B2B.

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Write E-Mails That People Won't Ignore

Write E-Mails That People Won't Ignore | B2B content marketing | Scoop.it
How to capture their attention.
themarketingeye's insight:

Some important points in here for all of us trying to get opening rates and engagement levels up.

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20 Awesome Homepage Examples to Inspire Your Next Redesign

20 Awesome Homepage Examples to Inspire Your Next Redesign | B2B content marketing | Scoop.it
20 great examples of homepages from a variety of industries to help inspire your next homepage redesign.
themarketingeye's insight:

Good reminders about what makes a Home page brilliant.

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The DOs and DON'Ts of Writing Effective Calls-to-Action | Marketri

The DOs and DON'Ts of Writing Effective Calls-to-Action | Marketri | B2B content marketing | Scoop.it

Given the importance of CTAs, it’s surprising how many business owners don’t know where to start when writing them.  This is an excellent summary of the dos and don'ts.

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Creating an Editorial Line: Audience, Angle & Idea | The People Behind the Paper.lis

Creating an Editorial Line: Audience, Angle & Idea | The People Behind the Paper.lis | B2B content marketing | Scoop.it

The purpose of an editorial line is to create a clear opinion/voice for a publication.


The point is to make it easier for readers to anticipate what kind of content they will find in your publication, so that they know they can come to you for a certain type of information.


So to know what our own editorial line is, we must understand who our readers are, and who we want them to be.


Your editorial line is flexible, just like your voice. 


Via C-Marketing
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SEO Game Changer: Twitter and Google Finally Agree to a Search Deal

SEO Game Changer: Twitter and Google Finally Agree to a Search Deal | B2B content marketing | Scoop.it
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a le
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How to Build Trust Through Efficient Content Marketing

How to Build Trust Through Efficient Content Marketing | B2B content marketing | Scoop.it
Trust is the key to positive sales results and can be achieved through content creation.
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5 Tips On How To Improve Your Content Marketing Strategy With Social Media

5 Tips On How To Improve Your Content Marketing Strategy With Social Media | B2B content marketing | Scoop.it
When it comes to content marketing, social media is indispensable – it not only helps marketers to better understand their target audience, but also provides a whole wealth of analytics tools to measure the response to content, suggesting possible...

Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 2015 9:43 AM
Here are five social marketing basics.
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Infographic: A Guide to Marketing Genius

Infographic: A Guide to Marketing Genius | B2B content marketing | Scoop.it
Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.
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A scientific guide to writing great headlines on Twitter, Facebook and your Blog - - The Buffer Blog

A scientific guide to writing great headlines on Twitter, Facebook and your Blog - - The Buffer Blog | B2B content marketing | Scoop.it
What does it take to write great headlines for your blog, Twitter, Facebook and more? We've dug into the science behind writing great headlines with today's
themarketingeye's insight:

A really important read for anybody involved in social media for marketing,

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How Many Leads Am I Going To Get From Inbound Marketing Tactics?

How Many Leads Am I Going To Get From Inbound Marketing Tactics? | B2B content marketing | Scoop.it
Inbound marketing tactics answer the question, how many leads am I going to get? (How Many Leads Am I Going To Get From Inbound Marketing Tactics?
themarketingeye's insight:

How Many Leads Am I Going To Get From Inbound Marketing Tactics?

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Top 10 Tips from Best LinkedIn Company Pages of 2012

Top 10 Tips from Best LinkedIn Company Pages of 2012 | B2B content marketing | Scoop.it
A few months ago, we had the pleasure of announcing the Best LinkedIn Company Pages of 2012. Since then, we’ve heard from a lot of you asking for tips on how

Via Coffeemate49
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Coffeemate49's curator insight, April 12, 2013 3:34 PM

Hard list to meet but worth the effort

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End of the recession? It's barely half-time | The Marketing Eye

End of the recession? It's barely half-time | The Marketing Eye | B2B content marketing | Scoop.it

Neil Edwards, Managing Director of The Marketing Eye, looks ahead to the Budget on 20 March and calls for measures that deliver hope and confidence above all else.

themarketingeye's insight:

What do you want from the Budget on 20th March - and can marketing help? Feel free to share your thoughts.

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How to Improve Email Clickthrough Rate by 583%

How to Improve Email Clickthrough Rate by 583% | B2B content marketing | Scoop.it
How HubSpot improved its email clickthrough rate by 583% using a personalized, segmented email with a funny video.
themarketingeye's insight:

Note to self: discuss these tactics with clients to improve CTR.

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11 Ways to Use Content Marketing to Build Visibility and Buzz for Your Event

11 Ways to Use Content Marketing to Build Visibility and Buzz for Your Event | B2B content marketing | Scoop.it
I just read
themarketingeye's insight:

There are some good basic and achievable tips here on how to re-purpose content and distribute it on multiple platforms.  They certainly work for events and should also work for general marketing communications too.

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SEO at a Glance [INFOGRAPHIC]

SEO at a Glance [INFOGRAPHIC] | B2B content marketing | Scoop.it
A highly simplified look at SEO - but simple is good!
Via Tolokonnikoff - Seratoo , C-Marketing
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Vital Statistics for B2B Marketers 2

[Video] All the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy.

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