B2b
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Jon Rognerud
Scoop.it!

Unsexy, compliant and boring? The B2B content challenge - Marketing Week

Unsexy, compliant and boring? The B2B content challenge - Marketing Week | B2b | Scoop.it
Marketing Week
Unsexy, compliant and boring? The B2B content challenge
Marketing Week
Quirky, seemingly-thrown-together-but-actually-rather-expensive viral campaign? Check. Chuck a fella off the edge of space and stream via your web TV channel?
more...
No comment yet.
Scooped by Jon Rognerud
Scoop.it!

For B2B Marketing, Email Should Be Targeted and Personalized - eMarketer

For B2B Marketing, Email Should Be Targeted and Personalized - eMarketer | B2b | Scoop.it
Maribeth Ross, NetProspex’s vice president of marketing, spoke with eMarketer for the B2B Perspective series about using content for lead generation and customer relationship building.
more...
No comment yet.