BtoB Marketing Communications & PR
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BtoB Marketing Communications & PR
It's a best practice to integrate marketing Strategy, social media, PR and business communications.
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What you should really do on Twitter

What you should really do on Twitter | BtoB Marketing Communications & PR | Scoop.it
Business users coming to Twitter receive some advice that may not help them in the long run.
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B-to-B Blog: 7 Things it Took Me Over a Decade (or so) to Learn about B-to-B Marketing Communications

B-to-B Blog: 7 Things it Took Me Over a Decade (or so) to Learn about B-to-B Marketing Communications | BtoB Marketing Communications & PR | Scoop.it

"It’s funny how the same truths reveal themselves over and over again. Before this wisdom escapes me, noted here for posterity are seven things it has taken over a decade to learn about business-to-business marketing communications. You likely know about them already. I'm a slow learner...."

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Is PR in Your Business-to-Business Marketing Toolkit? | B2B Inbound Online

Is PR in Your Business-to-Business Marketing Toolkit? | B2B Inbound Online | BtoB Marketing Communications & PR | Scoop.it

"A public relations (PR) program can serve as a useful component of your overall marketing toolkit. PR programs enhance awareness of your organization and support branding. PR also fosters engagement with key audiences."

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How Google's Semantic Search Update Impacts Copywriting | Marketing Words Copywriting Blog

How Google's Semantic Search Update Impacts Copywriting | Marketing Words Copywriting Blog | BtoB Marketing Communications & PR | Scoop.it
There's a big buzz about Google's new semantic search update. See how this will impact your search engine (SEO) copywriting and what to do about it.
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