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The long game vs. the short game

The long game vs. the short game | Biz Central | Scoop.it
The short game is when you write a book, put it on Amazon and expect people who’ve never heard of you to buy it. Millions of other people put their stuff on Amazon, Udemy or Skillshare [replace with…
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Snap’s stock price drop reminds brand managers not to pin hopes on IPO

Snap’s stock price drop reminds brand managers not to pin hopes on IPO | Biz Central | Scoop.it
Though the social media app’s parent company had a stellar performance going public, its worth is declining as many worry about its growth potential. Here’s what you can take from it.
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Execution Is a People Problem, Not a Strategy Problem

A process for getting the right people aligned.
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The most viewed professionals on LinkedIn in the United Arab Emirates 

The most viewed professionals on LinkedIn in the United Arab Emirates  | Biz Central | Scoop.it
LinkedIn announces this year's Power Profiles in the United Arab
Emirates — a list of the most viewed LinkedIn profiles. Take a look at
who made the list.

Via InfoBlaze
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Why You Should be Planning for 2018, Not 2017 

Before writing the first chapter of Harry Potter, J. K. Rowling planned for seven years at Hogwarts. Harry Potter is one of the most read books of all-time. Before creating the first Stars Wars movie…
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GM Comms Chief Tony Cervone On Responding To Trump's Threats

GM Comms Chief Tony Cervone On Responding To Trump's Threats | Biz Central | Scoop.it
Cervone addresses the company's communications strategy after it was criticized by President-elect Trump two weeks ago.
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Act your size

Act your size | Biz Central | Scoop.it
Before I started Basecamp back in 1999 (we were originally called 37signals), I had a software and Web design business called Spinfree. The Internet was a fairly new and exotic phenomenon back then…
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20 years inside the mind of the CEO...
What’s next?

20 years inside the mind of the CEO...<br/>What’s next? | Biz Central | Scoop.it
20th CEO Survey
Competing in an age of divergence
Managing man and machine
Gaining from connectivity without losing trust
Making globalization work for all
 
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Chipotle sued for $2.2 billion over using photo without permission

Chipotle sued for $2.2 billion over using photo without permission | Biz Central | Scoop.it
The burrito chain is under fire after a California consumer’s lawsuit alleges that the company used her likeness in marketing materials, though she didn’t sign a photographer’s release.
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The Idea That’s Killing Mission-Driven Companies

The Idea That’s Killing Mission-Driven Companies | Biz Central | Scoop.it
A mission-driven company names a goal and says, “This is why we’re here.” Sure, profit is great, and profit powers a mission, but it’s not the point. This simple principle puts the whole mission…
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How Amazon innovates in ways that Google and Apple can't

How Amazon innovates in ways that Google and Apple can't | Biz Central | Scoop.it
Google and Apple each thrive in one market. Amazon innovates in everything from cloud computing to retail stores.
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25 worst pieces of jargon

25 worst pieces of jargon | Biz Central | Scoop.it
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
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The Power of “Old School” Service: Four Reasons Your Business Should Bring It Back

The Power of “Old School” Service: Four Reasons Your Business Should Bring It Back | Biz Central | Scoop.it
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Customers Notice When Products Shrink More Than When They Get Bigger - Research 

Customers Notice When Products Shrink More Than When They Get Bigger - Research  | Biz Central | Scoop.it
And your prices should reflect that.
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A new generation of CIO thinking emerges

A new generation of CIO thinking emerges | Biz Central | Scoop.it
As both business leadership and investment in technology grows outside the IT department in a era of large generational technology shifts, CIOs are considering new ways to think about the nature and role of IT
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Passion Doesn't Feel Like Work

-- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CE
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Mastercard CEO: Diversity Required To Handle Business Disruption

Mastercard CEO: Diversity Required To Handle Business Disruption | Biz Central | Scoop.it
Disruption of traditional business practices can only be harnessed by a truly diverse workforce, according to a CEO panel at today's World Economic Forum in Davos.
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Is Your Online Brand Different than Your In-Person Brand? 

Is Your Online Brand Different than Your In-Person Brand?  | Biz Central | Scoop.it
In B2B sales, it’s important to make a good first impression. You are your brand. Your company has a brand, but people buy from you, not your company. If you’re a jerk, it doesn’t matter how great the business is. Buyers will find another salesperson from your company or go to your competitor. Today your …
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Millennials@Work: Perspectives on Diversity & Inclusion 

Millennials@Work: Perspectives on Diversity & Inclusion  | Biz Central | Scoop.it
Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct
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The World Positive Term Sheet

The World Positive Term Sheet | Biz Central | Scoop.it
At the highest level, term sheets cluster around two themes: economics and control. At Obvious Ventures, we think it’s time to add a third category to the term sheet: values.
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The Power of People in Digital Banking Transformation

The Power of People in Digital Banking Transformation | Biz Central | Scoop.it
Most financial institutions are launching digital initiatives, but too often they don’t have the right people and organization to capture their full potential. Financial institutions need to evaluate their current leadership, structures, talent ecosystem, culture, and ways of working and invest strategically in areas where they find gaps.
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Building Smart Offices: The Logistics Of Integrating Business Technology

Building Smart Offices: The Logistics Of Integrating Business Technology | Biz Central | Scoop.it
In this blog, we address the advantages of smart offices from a business-minded perspective, and how a technology-inspired strategy may be best implemented.
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Nearly Half of American Millennials Say a Diverse and Inclusive Workplace is an Important Factor in a Job Search 

Nearly Half of American Millennials Say a Diverse and Inclusive Workplace is an Important Factor in a Job Search  | Biz Central | Scoop.it
New IPR and Weber Shandwick Research Reveals Millennials are More Comfortable than Other Generations Discussing Issues of Diversity and Inclusion at Work.
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Is Silicon Valley Finding Its Civic Voice?

Is Silicon Valley Finding Its Civic Voice? | Biz Central | Scoop.it
Silicon Valley has been roused from slumber in the election’s wake. A number of interesting organizations and movements have emerged from the tech industry in the past few weeks, including the Never…
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