Beyonce
12 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Cloey Skrypnyk from Beyoncé G. Knowles
Scoop.it!

"World's Most Beautiful Woman!"

"World's Most Beautiful Woman!" | Beyonce | Scoop.it

People magazine crowns Beyonce Knowles, "World's Most Beautiful Woman." In the cover story, she says, "I feel more than I've ever felt because I've given birth... I have never felt so connected, never felt like I had such a purpose on this Earth." "The best thing about having a daughter is having a true legacy... the world 'love' means something completely different now." 


Via Happy
more...
No comment yet.
Rescooped by Cloey Skrypnyk from Beyonce
Scoop.it!

25 Examples of Beyonce and Jay Z Being Perfect Together

25 Examples of Beyonce and Jay Z Being Perfect Together | Beyonce | Scoop.it
Dig into the archives of this power couple.

Via Jenna Evans
more...
No comment yet.
Rescooped by Cloey Skrypnyk from Marketing Revolution
Scoop.it!

How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point

How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point | Beyonce | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point

Via Mike Ellsworth, Martin (Marty) Smith
more...
Mike Ellsworth's curator insight, February 3, 2014 6:59 PM

Social media: Be on the wave or under it.

Martin (Marty) Smith's curator insight, February 3, 2014 7:29 PM

POST NOTE
I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce).

As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM.
###



Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
 

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.
 

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide


Jeff notes implications including

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.


*Take control of your own digital future and build your own online assets and authority.

Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

Create the best content you can. Repurpose it in a range of media including visual.

Publish and promote it everywhere on social media.

Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.

* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.


Marty
I agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:


* Use G+ Author Rank as a great way to carry your klout with you.
* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.

* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.

* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. 

* Create video content because it is engaging, highly social and easy to move around the web. 
* Do Hang Outs On Air because they are fun and LIVE and so a little dangerous. 
 

Rescooped by Cloey Skrypnyk from Beyonce
Scoop.it!

11 Lessons Beyonce Taught Me | Neon Tommy

11 Lessons Beyonce Taught Me | Neon Tommy | Beyonce | Scoop.it
For those that have loyally followed Beyonce's career- let's be real, that's everyone- we know that although her music has changed, it has always contained positive and substantial content. Neither Beyonce or Destiny's Child ...

Via Jenna Evans
more...
No comment yet.
Rescooped by Cloey Skrypnyk from Beyonce
Scoop.it!

Jay Z and Beyoncé teaming up for stadium tour - Consequence of Sound

Jay Z and Beyoncé teaming up for stadium tour - Consequence of Sound | Beyonce | Scoop.it
Jay Z and Beyoncé teaming up for stadium tour
Consequence of Sound
Music's royal couple will reportedly hit the stage together this summer for a massive stadium tour.

Via Jenna Evans
Cloey Skrypnyk's insight:

The cutest couple teaming up. This'll be exciting (:

more...
No comment yet.
Rescooped by Cloey Skrypnyk from Celebrities Gossips
Scoop.it!

Beyonce has Tears for her last concert Tour

Beyonce has Tears for her last concert Tour | Beyonce | Scoop.it

Latest News Beyonce has Tears for her last concert Tour For More details... http://technwall.com/beyonce-has-tears-for-her-last-concert-tour/


Via Techn Wall
Cloey Skrypnyk's insight:

Gave me goosebumps. She's so down to earth and humble

more...
Destiny Hacault's curator insight, April 15, 2014 10:53 AM

Beyonce has tears as it is her 132 concert! She is so thankful for all her fans lifting her up when she is down and sturggling to make ot through.