Ayantek's Social Media Marketing Digest
The best information on the web about marketing your product or service using social media channels.
Your new post is loading...
Your new post is loading...
Scooped by The Ayantek Team
Scoop.it!

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers | Ayantek's Social Media Marketing Digest | Scoop.it

What are the best ways to re-engage inactive email subscribers? Take the time to show them you care or offer them a fixed discount, according to a recent report from Return Path.

The analysis of 33 win-back campaigns by retailers found that reactivation emails with the words "miss you" and "come back" in their subject lines had higher read rates (13% and 12.7%, respectively) than emails offering standard percent-off discounts (11%).

 

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Make Your Guest Blogging Social-Friendly | Social Media Today

Make Your Guest Blogging Social-Friendly | Social Media Today | Ayantek's Social Media Marketing Digest | Scoop.it

To say that there are benefits to be had with guest blogging would be an understatement. Not only will you be able to reach a wider audience with your well-written material but guest blogging is one of the best ways to expand your digital portfolio, if you have the desire to do so. Whether you are involved in social media or just writing in general, the ability to post your content to various sites can help you in the long term.

 

With that said, guest blogging practically hinges on social media and I believe it’s important to understand how to make the most out of this endeavor. How can you write smartly and maximize your content’s value?

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Using buyer personas in content marketing - Smart Insights Digital Marketing Advice

Using buyer personas in content marketing - Smart Insights Digital Marketing Advice | Ayantek's Social Media Marketing Digest | Scoop.it

Personas are a well-established marketing technique to help produce more customer-focused communications. They can be applied to both business-to-business and business-to-consumer markets. However taking a look at how marketers search for information about personas in Google Trends shows that there are a relatively low volume of searches.

 

You can see there is a clear up-tick in interest in personas over the last few years which I think is related to interest in content marketing for which personas are often recommended to generate relevant personas for different audiences.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Why Marketers Should Care About Rich-Media Content

Why Marketers Should Care About Rich-Media Content | Ayantek's Social Media Marketing Digest | Scoop.it

Rich media, a form of engaging content that should already be incorporated into your marketing strategy, has become the latest marketing buzzword. So what is it and why should you care?

 

Online marketers are constantly looking for ways to differentiate themselves by producing higher quality content. Rich media provides this opportunity by offering much more dynamic elements and a ‘richer’ user experience. By definition, rich media is any form of content that deviates from normal text and static images and engages with the end user.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

4 Ways Visual Design Can Improve Your Social Media Marketing |

4 Ways Visual Design Can Improve Your Social Media Marketing | | Ayantek's Social Media Marketing Digest | Scoop.it

Do you have a strong visual presence on your social channels?

Do you want to build better online brand recognition?

Using consistent visual design elements in your social media marketing efforts helps people recognize your updates.

In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Social SEO Math: The Totally Mathematical Reason Social Matters to SEO

Social SEO Math: The Totally Mathematical Reason Social Matters to SEO | Ayantek's Social Media Marketing Digest | Scoop.it

Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic.

So before you run off and get all your friends to Tweet your post (or worse yet buy Likes etc.), read on to understand the math and real reason why social works.No matter how much we want it, or how many times we think it would make sense, it's just not happening.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Auditing Your Social Media Content: 5 Issues to Tackle

Auditing Your Social Media Content: 5 Issues to Tackle | Ayantek's Social Media Marketing Digest | Scoop.it

I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same process as it relates to social media content. Social media is such an effective method of distributing and amplifying your content that, in my mind, the channels and pages that you use as a part of your social media marketing campaign deserve just as much care and attention.

The same basic principles discussed in my previous article apply when conducting a social media audit — you simply can’t cut corners and expect to achieve great results. If you are ready to start out on the social media audit journey, bring a bag full of patience, the willingness to listen to experts, and be sure to free up your calendar. 

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

9 Ways to Use Twitter's New Photo Collages in Your Marketing

9 Ways to Use Twitter's New Photo Collages in Your Marketing | Ayantek's Social Media Marketing Digest | Scoop.it

More marketing doesn't always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies? I'd pass on getting more of those things any day.

That being said, "more" can also open lots of creative opportunities to engage with your visitors, leads, and customers. Take Twitter'srecent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Things to Check Before Publishing Your Blog Post | Social Media Today

Things to Check Before Publishing Your Blog Post | Social Media Today | Ayantek's Social Media Marketing Digest | Scoop.it

Ever wonder why most bloggers who start with enthusiasm give up so early? The most common reason is many don't get much traction to what they post, others fail to pull enough visitors in, while some just don't understand the art of content execution. Writing blogs may be an effective way for marketers to share ideas with their readers, but that doesn't mean you have to rush through the procedure. By spending just a few minutes before hitting the publish button, you can add more value to your content, value that can bring massive eyeballs and may be higher conversions.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

How to Turn Negative Social Media Into a Positive

How to Turn Negative Social Media Into a Positive | Ayantek's Social Media Marketing Digest | Scoop.it

Today, companies big and small use social media as a way of marketing their products and services. Social media also provides a platform for interaction between brands and customers.

Many customers find social media the best way to get in touch with brands and look for a quick response and direct access. However, with the good comes the bad, and social media is not always about happy comments and grateful customers. At times, customers flock to a brand's social media page to express concerns or complaints; often, when that happens, account managers panic.

 

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

How Google Determines Where to Rank Your Website

How Google Determines Where to Rank Your Website | Ayantek's Social Media Marketing Digest | Scoop.it

Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?

A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Content Management Essentials: Strategy and Reuse

Content Management Essentials: Strategy and Reuse | Ayantek's Social Media Marketing Digest | Scoop.it

In many business sectors, marketing to people who are important to your business is all about teaching them and helping them to keep up with rapid change.

You're often dealing with a community of eager learners. Business content, to be useful, must be informative, not promotional. You receive the marketing benefit by just putting out great content that people consume.

 

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Micro content - what is it and how to leverage it - Smart Insights Digital Marketing Advice

Micro content - what is it and how to leverage it - Smart Insights Digital Marketing Advice | Ayantek's Social Media Marketing Digest | Scoop.it

Micro content, I keep hearing this term and thought it’d be useful to explore what it means; why content marketing is evolving and diversifying and what the practical applications of micro content are for marketing.

 

Essentially, micro content is as it sounds – short form content. Typically low cost, high value content appropriate to social channels. To all intents and purpose it’s social media content.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Lessons in Keyword Stupidity...And How Not to Blow Up Keyword Research

Lessons in Keyword Stupidity...And How Not to Blow Up Keyword Research | Ayantek's Social Media Marketing Digest | Scoop.it

I spent the entire last post in this two-part series going over how keywords work from the searcher perspective. It’s all about intent of the search and that intent can change depending on the words used or the thought processes behind those words. In this post we’ll look at the type of keywords you actually want to avoid. As I said in part 1, we sometimes get so focused on keyword stats that we forget that going after some keywords can be detrimental to our online marketing efforts.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

10 of the Best Email Subject Lines You've Ever Read

10 of the Best Email Subject Lines You've Ever Read | Ayantek's Social Media Marketing Digest | Scoop.it

I'd venture a guess you get many emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to your friend's party, and maybe even an email from your mom. That's a lot to sift through, never mind open.

 

So what makes you want to actually take that extra step to actually open an email? Most times, it's the subject line. After all, it's the email's first impression -- it lets you be the judge of the content inside. I always ask myself one question before opening an email pretty much solely based on the effectiveness of the subject line: If I open this email, will it be a waste of time?

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Facebook Users Engage With Brands Most on Fridays

Facebook Users Engage With Brands Most on Fridays | Ayantek's Social Media Marketing Digest | Scoop.it

Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.

Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in 1Q14 found.

Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%).

 

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Instagram Is a Marketer's Best Friend — For Now

Instagram Is a Marketer's Best Friend — For Now | Ayantek's Social Media Marketing Digest | Scoop.it

Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.

Looking at 2,500 posts on seven social networks, Nate Elliott, marketing analyst for Forrester, found that engagement on Instagram roughly 60 times higher than Facebook.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

How is search marketing managed today? [Infographic] - Smart Insights Digital Marketing Advice

How is search marketing managed today? [Infographic] - Smart Insights Digital Marketing Advice | Ayantek's Social Media Marketing Digest | Scoop.it

This research gives a good summary of how search marketing is managed. Interesting if you’re a search specialist or you manage search. The research shows the  growth, availability, and day-to-day operations happening in the search marketing industry in the the SEMPO and ClickZ Salary Survey Results.

 

What are search marketers getting paid? What is the job growth for search? How many search marketers are in agencies? Answers to these questions along with discoveries relating to search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets and more can be found in the 2013 Salary Survey Results.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

83 Exceptional Social Media and Marketing Statistics for 2014

83 Exceptional Social Media and Marketing Statistics for 2014 | Ayantek's Social Media Marketing Digest | Scoop.it

Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

 

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?

 

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

3 Ways Banks Can Make Money From a Content Marketing Strategy

3 Ways Banks Can Make Money From a Content Marketing Strategy | Ayantek's Social Media Marketing Digest | Scoop.it

Consumers visit banks’ websites for one of two reasons: either for online banking, or to find information — a banking product or branch location. Online banking accounts for about 90% of the traffic, products or services is about 8%, with the remaining 2% accounting for other purposes.

 

There could be a third use — a blog — but most financial institutions are lagging behind in this area of content marketing. Most banks and credit unions evaluate their marketing efforts in a very traditional way, such as pay per click (PPC) or lead generation. Many financial execs like to look at marketing ROI through a rudimentary, clear-cut lens: you spend $100,000 to get $1,000,000 in new loans, “Well… there’s your ROI.” Senior management likes measuring ROI in this way because it presents immediate results (or lack thereof) very clearly and obviously.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Branded Viral Videos: The Secret Marketing Weapon

Branded Viral Videos: The Secret Marketing Weapon | Ayantek's Social Media Marketing Digest | Scoop.it

Dove’s “Real Beauty Sketches.” Kmart’s “Ship-Your-Pants.” Volvo’s “The Epic Split feat. Van Damme.”

 

It’s clear that viral videos aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life. Brands are now fully immersed in the viral video world. Ads continue to move from print and broadcast to digital and mobile, and we are seeing them everywhere. 

 

Brands are now looking to connect with their audiences in a way that not only provides enjoyment to the viewer, but also aligns with the qualities that companies want to embody — what were once brick-and-mortar businesses are now becoming adroit visual storytellers. Many industry experts consider video to be marketing's new frontier, be it through YouTube or short stories on Instagram, Vine and Snapchat. But creating a successful video is more of an art than a science.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Getting Started with Content Marketing Strategy in 5 Easy Steps | Ayantek

Getting Started with Content Marketing Strategy in 5 Easy Steps | Ayantek | Ayantek's Social Media Marketing Digest | Scoop.it

It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin?

First, let’s define content marketing. My favorite definition comes from Joe Pulizzi, who is one of the original content marketing gurus, emphasis added by me.


“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Creating Engagement in the Financial Industry Through Content and Mobile Applications

Creating Engagement in the Financial Industry Through Content and Mobile Applications | Ayantek's Social Media Marketing Digest | Scoop.it

Creating engagement in the financial industry is about creating value for its customers. In this industry, creating value directly leads to revenue. Ayantek created two mobile applications for LPL Financial to create value through content and a Social, Mobile, Analytics, and Cloud (SMAC) based approach, resulting in higher customer engagement.

 

LPL Financial helps entrepreneurial financial advisors (customers) establish successful businesses by helping them manage the complexity of their investment practices, and enabling them to effectively assist their clients in achieving their financial goals. LPL does this by providing an integrated platform of proprietary technology, brokerage, and investment advisory services. As the nation’s largest independent broker/dealer, LPL Financial supports a network of more than 13,000 financial advisors.

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

5 Ways to Make it Easy for People to Fill Out Your Form | Cloud for Good

5 Ways to Make it Easy for People to Fill Out Your Form | Cloud for Good | Ayantek's Social Media Marketing Digest | Scoop.it

So, you’ve set up an online form. Now you’re ready to rake in the data!

But maybe the responses (i.e., the filled-out forms) aren’t pouring in as quickly as you thought they would. When you check what’s going on through the analytics, you notice that the completion rate is low, and the dropout rate is high. Which means most of the people who open your form don’t fill it out — they just close the tab and leave.

Why? Your visitors might be confused and frustrated. There could be obstacles in the form that you’re not aware of.

Picture this: You’re driving somewhere. You’re the only car on the road. The drive is smooth and effortless.

But the road gets rocky and uneven, so your drive becomes more and more unpleasant. Then you approach a cluster of giant potholes in the road. You stop. They’re so deep that you might actually get stuck if you try to cross. Are you going to risk it? Or are you going to make a U-turn and try another road?

Yep, you can see where this is going. It might be silly to compare a form to a road, but most visitors will take the easy route. If your form presents any sort of obstacle, you’re going to lose respondents. On the other hand, if you make it easy to fill out a form, your respondents will be happier — and more likely to keep going.

 

more...
No comment yet.
Scooped by The Ayantek Team
Scoop.it!

Facebook Organic Reach Plummeting | Social Media Today

Facebook Organic Reach Plummeting | Social Media Today | Ayantek's Social Media Marketing Digest | Scoop.it

Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining, it has significantly declined since the fall of 2013.

more...
No comment yet.