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Build your buyer personas with real user data from social media

Build your buyer personas with real user data from social media | Digital Marketing | Scoop.it
You know the value of audience personas, but building them can be a struggle. Here’s how to put your social presence to work to mine data.
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Curated and Personally Published Posts Covering Marketing, The Hispanic Marketplace and More.
Curated by Bill Cosgrove
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Is SEO Your Primary Content Channel? [Slideshow]

Is SEO Your Primary Content Channel? [Slideshow] | Digital Marketing | Scoop.it
Now that we enter the new year refreshed and optimistic about what we can achieve in 2016 I would like to give you some food for thought when conside
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SEO is a core function of any online presence, is a constant work in progress, and must be done properly. It is a new year and maybe time to look at your online presence to make sure that you are doing everything necessary to compete in an ecosystem where every day the internet makes it easier for someone to compete with you.  

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Bill Cosgrove's comment, January 9, 2016 6:06 PM
I'm glad you could ue them-all The Best-An Important Milestone To Be Remembered for 2015 https://goo.gl/c3ufg6
Subodh Kumar Howrah's curator insight, May 6, 2016 12:24 AM

Content Marketing Stategy ............

Bill Cosgrove's comment, December 5, 2016 5:58 AM
Glad you could use it-All The Best-Bill(:
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Technical SEO: why it matters and seven tweaks to give you an edge | Search Engine Watch

Technical SEO: why it matters and seven tweaks to give you an edge | Search Engine Watch | Digital Marketing | Scoop.it
Here are the seven tweaks that will improve technical SEO.
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5 Important SEO Lessons for Modern Marketers

Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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Confessions of a lazy marketer – the digital age trap

Confessions of a lazy marketer – the digital age trap | Digital Marketing | Scoop.it
Digital marketing has been too easy for too long and the rubber band is about to snap, says Xavier Cramer. Consumers are beginning to wise up and 'new age' digital maketers may find themselves having to revise traditional strategies.
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Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs | Search Engine Watch

Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs | Search Engine Watch | Digital Marketing | Scoop.it
Google is changing into an increasingly intuitive and rich feature-led tool in 2018 and keyword research has become a process of adapting, managing, and
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Mahabubur Rahman Chowdhury's curator insight, May 8, 5:10 AM
Keyword research in 2018
 
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How to integrate SEO into the translation process to maximize global success | Search Engine Watch

How to integrate SEO into the translation process to maximize global success | Search Engine Watch | Digital Marketing | Scoop.it
When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built.
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Technical SEO vs content marketing: Which should SEOs focus on? | Search Engine Watch

Technical SEO vs content marketing: Which should SEOs focus on? | Search Engine Watch | Digital Marketing | Scoop.it
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that's not
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Google's Featured Snippets Now Support Multifaceted Questions

Google's Featured Snippets Now Support Multifaceted Questions | Digital Marketing | Scoop.it
Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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Tag, You’re It: The Ins & Outs of Tagging with Google Tag Manager

Tag, You’re It: The Ins & Outs of Tagging with Google Tag Manager | Digital Marketing | Scoop.it
Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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Sanjana Singh's comment, February 23, 5:29 AM
Thanks for sharing an article on tag manager. I had many doubts regarding the topic but your article refer to lot of them. These are new techniques of SEO that you must be aware of. Similarly there are many other SEO updates that are coming and as a professional you must be aware of all these. http://www.techmagnate.com/blog/latest-seo-updates-2017-top-news-about-latest-seo-strategies-techniques/
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8 key Google Analytics reports for SEO | Search Engine Watch

8 key Google Analytics reports for SEO | Search Engine Watch | Digital Marketing | Scoop.it
Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield,
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Kool Design Maker's curator insight, February 8, 8:09 AM

Hearing Aid Repair MN is a larger number of times than not required as a result of individuals who misuse their gadgets

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Introducing the WhatsApp Business App

Introducing the WhatsApp Business App | Digital Marketing | Scoop.it
People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto parts stores in Brazil. But WhatsApp was built for people and we want to improve the business experience. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.
So today we're launching WhatsApp Business — a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them.
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Ok Google, am I Optimized for Voice Search?

Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do's and Don'ts

An Up-to-Date Guide on Good SEO vs. Bad SEO: The Do's and Don'ts | Digital Marketing | Scoop.it
Get caught up on everything you should and shouldn't be doing in your online content, via Julia McCoy's up-to-date guide on good vs. bad SEO tactics.
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3 Helpful SEO Moves to Get on Topic

3 Helpful SEO Moves to Get on Topic | Digital Marketing | Scoop.it
Read this crash course on three SEO techniques to help you get better rankings from content you’re creating – Content Marketing Institute
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What’s the Ideal Blog Post Length for SEO?

What’s the Ideal Blog Post Length for SEO? | Digital Marketing | Scoop.it
How important is article length when it comes to SEO? And what is the ideal length for a blog post to not only rank well but to perform well and actually satisfy the user? Find out here.
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Vlad Toropov's curator insight, June 21, 7:55 AM
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How to Choose a Domain Name That Will Stand the Test of Time

How to Choose a Domain Name That Will Stand the Test of Time | Digital Marketing | Scoop.it
Choosing the right domain name for a business is one of the most important decisions you'll make. Here are 12 things you should consider when choosing your domain name.
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SEO strategies and keyword rankings: mobile & desktop | Search Engine Watch

SEO strategies and keyword rankings: mobile & desktop | Search Engine Watch | Digital Marketing | Scoop.it
Tracking keywords on mobile and desktop is essential for reporting accuracy and supporting separate SEO strategies for each device
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Local SEO Checklist for 2018: 10 Ranking Factors

Local SEO Checklist for 2018: 10 Ranking Factors | Digital Marketing | Scoop.it
If you have a business with a physical, brick and mortar location, there are ten elements that go into local search engine optimization. Add these to your checklist to ensure that your site is ready to compete.
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The state of HTTPS in 2018: Why should you migrate? | Search Engine Watch

The state of HTTPS in 2018: Why should you migrate? | Search Engine Watch | Digital Marketing | Scoop.it
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended
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5 Experiments That Will Uplift Your SEO in 2018

5 Experiments That Will Uplift Your SEO in 2018 | Digital Marketing | Scoop.it
Check out these interesting experiments that you can run in order to boost your SEO, such as implementing AMPs, updating old content, or looking into your nofollow links.
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How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses | Digital Marketing | Scoop.it
SEO is more important in 2018 than it's ever been, but the biggest challenges SEOs face still revolve around getting clients and bosses to see its value. In this post, Serge Stefoglo shares methods to tackle three of the most-reported hurdles SEOs must jump to prove their worth.
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The rise of Answer Engine Optimization: Why voice search matters | Search Engine Watch

The rise of Answer Engine Optimization: Why voice search matters | Search Engine Watch | Digital Marketing | Scoop.it
The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This
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Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come? | Search Engine Watch

Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come? | Search Engine Watch | Digital Marketing | Scoop.it
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is
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Using page speed in mobile search ranking

Using page speed in mobile search ranking | Digital Marketing | Scoop.it
Official news on crawling and indexing sites for the Google index
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Google Announces New Page Speed Rankings

Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

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6 Steps To Empower Employees and Unstoppable Growth - AlleyWatch

6 Steps To Empower Employees and Unstoppable Growth - AlleyWatch | Digital Marketing | Scoop.it
As a business advisor, one of the things I see most often as a drag to productivity and growth is employees who, despite their best efforts, can’t change things that they know are hurting the company. They want to grant deserving customers special concessions, or fix a broken process, but are convinced it may cost …
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9 Bad SEO Habits to Leave in 2017

9 Bad SEO Habits to Leave in 2017 | Digital Marketing | Scoop.it
It’s time to say goodbye to nine old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized.
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