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Mobile Traffic Behind 'Dark Social'

Mobile Traffic Behind 'Dark Social' | Digital Marketing | Scoop.it
Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't be accounted for with the usual Web measurement tools.
There's been all kinds of speculation as to its potential sources: is it people sharing stuff on email? Instant messaging? Private networks? Measurement error? Ghosts? Space aliens? (Okay, maybe not
those last ones).
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Curated and Personally Published Posts Covering Marketing, The Hispanic Marketplace and More.
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Is SEO Your Primary Content Channel? [Slideshow]

Is SEO Your Primary Content Channel? [Slideshow] | Digital Marketing | Scoop.it
Now that we enter the new year refreshed and optimistic about what we can achieve in 2016 I would like to give you some food for thought when conside
Bill Cosgrove's insight:

SEO is a core function of any online presence, is a constant work in progress, and must be done properly. It is a new year and maybe time to look at your online presence to make sure that you are doing everything necessary to compete in an ecosystem where every day the internet makes it easier for someone to compete with you.  

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Subodh Kumar Howrah's curator insight, May 6, 2016 12:24 AM

Content Marketing Stategy ............

Bill Cosgrove's comment, December 5, 2016 5:58 AM
Glad you could use it-All The Best-Bill(:
Soledad Lammoglia's curator insight, August 15, 2:48 PM
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The difference between on-site blog content and off-site content | Search Engine Watch

The difference between on-site blog content and off-site content | Search Engine Watch | Digital Marketing | Scoop.it
Effective content creation for both onsite and offsite avenues has never been more important to excel the performance of an SEO campaign — but the question is
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Updated May 2018

Updated May 2018 | Digital Marketing | Scoop.it
Have you heard about the new New Google My Business Posts feature? Learn how to best use this feature to drive customers to your website. Check out the ..
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Google Posts now live for all Google My Business users

Google Posts now live for all Google My Business users | Digital Marketing | Scoop.it
After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.
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How User Personas Can Improve Your SEO Performance

How User Personas Can Improve Your SEO Performance | Digital Marketing | Scoop.it
A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO.
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Rithu Sinha's comment, July 16, 4:02 AM
Nice Content, i like the point "Surveying Past Customers"
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3 Helpful SEO Moves to Get on Topic

3 Helpful SEO Moves to Get on Topic | Digital Marketing | Scoop.it
Read this crash course on three SEO techniques to help you get better rankings from content you’re creating – Content Marketing Institute
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What’s the Ideal Blog Post Length for SEO?

What’s the Ideal Blog Post Length for SEO? | Digital Marketing | Scoop.it
How important is article length when it comes to SEO? And what is the ideal length for a blog post to not only rank well but to perform well and actually satisfy the user? Find out here.
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Vlad Toropov's curator insight, June 21, 7:55 AM
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How to Choose a Domain Name That Will Stand the Test of Time

How to Choose a Domain Name That Will Stand the Test of Time | Digital Marketing | Scoop.it
Choosing the right domain name for a business is one of the most important decisions you'll make. Here are 12 things you should consider when choosing your domain name.
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SEO strategies and keyword rankings: mobile & desktop | Search Engine Watch

SEO strategies and keyword rankings: mobile & desktop | Search Engine Watch | Digital Marketing | Scoop.it
Tracking keywords on mobile and desktop is essential for reporting accuracy and supporting separate SEO strategies for each device
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Local SEO Checklist for 2018: 10 Ranking Factors

Local SEO Checklist for 2018: 10 Ranking Factors | Digital Marketing | Scoop.it
If you have a business with a physical, brick and mortar location, there are ten elements that go into local search engine optimization. Add these to your checklist to ensure that your site is ready to compete.
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The state of HTTPS in 2018: Why should you migrate? | Search Engine Watch

The state of HTTPS in 2018: Why should you migrate? | Search Engine Watch | Digital Marketing | Scoop.it
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended
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5 Experiments That Will Uplift Your SEO in 2018

5 Experiments That Will Uplift Your SEO in 2018 | Digital Marketing | Scoop.it
Check out these interesting experiments that you can run in order to boost your SEO, such as implementing AMPs, updating old content, or looking into your nofollow links.
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How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses | Digital Marketing | Scoop.it
SEO is more important in 2018 than it's ever been, but the biggest challenges SEOs face still revolve around getting clients and bosses to see its value. In this post, Serge Stefoglo shares methods to tackle three of the most-reported hurdles SEOs must jump to prove their worth.
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Links, Mobile Usability, and site management in the new Search Console

Links, Mobile Usability, and site management in the new Search Console | Digital Marketing | Scoop.it
Official news on crawling and indexing sites for the Google index
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Ways to improve your link building | Search Engine Watch

Ways to improve your link building | Search Engine Watch | Digital Marketing | Scoop.it
With the right strategy in place, link building can be the perfect way of building strong authority to increase longer term, sustainable organic visibility.
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A Complete SEO Checklist for Website Owners

A Complete SEO Checklist for Website Owners | Digital Marketing | Scoop.it
Ready to grow your audience and increase your organic search rankings? Use this comprehensive SEO checklist to optimize your website.
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Why keyword stuffing is bad for SEO | Search Engine Watch

Why keyword stuffing is bad for SEO | Search Engine Watch | Digital Marketing | Scoop.it
Keyword stuffing is considered a black hat technique that goes against SEO best practices, and can lead to your site being penalized or removed from the SERPs
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Local SEO for Lead Generation [Audio]

Local SEO for Lead Generation [Audio] | Digital Marketing | Scoop.it
It's never been more important that you get found online when people go out there searching - particularly if you're a local business.
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Technical SEO: why it matters and seven tweaks to give you an edge | Search Engine Watch

Technical SEO: why it matters and seven tweaks to give you an edge | Search Engine Watch | Digital Marketing | Scoop.it
Here are the seven tweaks that will improve technical SEO.
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5 Important SEO Lessons for Modern Marketers

Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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Confessions of a lazy marketer – the digital age trap

Confessions of a lazy marketer – the digital age trap | Digital Marketing | Scoop.it
Digital marketing has been too easy for too long and the rubber band is about to snap, says Xavier Cramer. Consumers are beginning to wise up and 'new age' digital maketers may find themselves having to revise traditional strategies.
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Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs | Search Engine Watch

Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs | Search Engine Watch | Digital Marketing | Scoop.it
Google is changing into an increasingly intuitive and rich feature-led tool in 2018 and keyword research has become a process of adapting, managing, and
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Mahabubur Rahman Chowdhury's curator insight, May 8, 5:10 AM
Keyword research in 2018
 
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How to integrate SEO into the translation process to maximize global success | Search Engine Watch

How to integrate SEO into the translation process to maximize global success | Search Engine Watch | Digital Marketing | Scoop.it
When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built.
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Technical SEO vs content marketing: Which should SEOs focus on? | Search Engine Watch

Technical SEO vs content marketing: Which should SEOs focus on? | Search Engine Watch | Digital Marketing | Scoop.it
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that's not
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Google's Featured Snippets Now Support Multifaceted Questions

Google's Featured Snippets Now Support Multifaceted Questions | Digital Marketing | Scoop.it
Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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Tag, You’re It: The Ins & Outs of Tagging with Google Tag Manager

Tag, You’re It: The Ins & Outs of Tagging with Google Tag Manager | Digital Marketing | Scoop.it
Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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Sanjana Singh's comment, February 23, 5:29 AM
Thanks for sharing an article on tag manager. I had many doubts regarding the topic but your article refer to lot of them. These are new techniques of SEO that you must be aware of. Similarly there are many other SEO updates that are coming and as a professional you must be aware of all these. http://www.techmagnate.com/blog/latest-seo-updates-2017-top-news-about-latest-seo-strategies-techniques/