Automotive Dealer Digital Marketing (ADDM)
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Auto industry: An untapped gold mine for video content marketing

Auto industry: An untapped gold mine for video content marketing | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Automotive brands that branch out and publish video content beyond the Super Bowl can improve ROI.
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And we are leading the charge...

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Marketers Seek Metrics to Evaluate Digital Video Ad Success - eMarketer

Marketers Seek Metrics to Evaluate Digital Video Ad Success - eMarketer | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
A majority of online video viewers are between 25 and 54
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The latest eMarketer projection shows that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. Alongside rising viewership, spending for video advertising, both desktop and mobile, will rise from $2.93 billion in 2012 to $8.04 billion in 2016.

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Content Marketing for Car Dealers Getting More Attention: Lead Generation and Website Traffic - Automotive Digital Marketing Professional Community

Content Marketing for Car Dealers Getting More Attention: Lead Generation and Website Traffic - Automotive Digital Marketing Professional Community | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Social Media Based and Self-Published Content Marketing for Car Dealers is Getting More Attention: Used Primarily for Lead Generation and Growing Website Traff…...

Via JD Rucker, Manny Luna
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Is Search Engine Marketing A Priority At Your Dealership? - Automotive Digital Marketing Professional Community

Is Search Engine Marketing A Priority At Your Dealership? - Automotive Digital Marketing Professional Community | Automotive Dealer Digital Marketing (ADDM) | Scoop.it

Is Search Engine Marketing A Priority At Your Dealership? Great post about the importance of having a robust dealership presence online.   …...  And this strategy fits to a 'T' http://bit.ly/VpKtUF

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Prospective Car Buyers Rely on Social Networks, Review Sites ...

Prospective Car Buyers Rely on Social Networks, Review Sites ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
77% of dealers' Facebook fans live within a 50-mile radius, making Facebook a valuable targeted marketing tool for dealers to increase awareness and reach to potential car buyers. 32% of car buyers said they recalled ...
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49% of Mobile Auto Searchers Buy a Car Within 24 Hours

49% of Mobile Auto Searchers Buy a Car Within 24 Hours | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research.
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YouTube Officially Launches Associated Website Link Annotations - Link Directly to Your Site

YouTube Officially Launches Associated Website Link Annotations - Link Directly to Your Site | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Not long ago, YouTube announced they would be launching associated website annotations.
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Social Media Marketing Can Get Out of Sync with Consumers - eMarketer

Social Media Marketing Can Get Out of Sync with Consumers - eMarketer | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
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Are you marketing the Brands within your Brand? - Automotive ...

Are you marketing the Brands within your Brand? - Automotive ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?
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Does Your Dealership Have a Good Incentive Based Marketing ...

Does Your Dealership Have a Good Incentive Based Marketing ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Sign Up · Sign In · Automotive Digital Marketing Professional Community. ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers. Showroom · Leaderboards · Top 20 Content Items · My ADM Page* ...
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Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About ...

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Car Dealers and other Small to Medium Sized Businesses (SMB) are using a number of different tactics to draw new business. This according to [download page] a Forrester Consulting study commissioned by Act-on Software ...
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Social Media is More Akin to Television than Search or Other ...

Social Media is More Akin to Television than Search or Other ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other…...
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Social Media Reputation: Wielding Your Power Accounts Properly ...

Social Media Reputation: Wielding Your Power Accounts Properly ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
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Top 5 Conversion Opportunities for Digital Marketers in 2012 (infographic) | Adobe Digital Marketing Blog

Top 5 Conversion Opportunities for Digital Marketers in 2012 (infographic) | Adobe Digital Marketing Blog | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
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2012 State of Online Video [Research Report] - Automotive Digital Marketing Professional Community

2012 State of Online Video [Research Report] - Automotive Digital Marketing Professional Community | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Get the full report: SundaySky Report One interesting set of findings is around personalization and the impact of personalized vidos on open rates in email c…...
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Mobile Devices Launches MUNIC, the Smart Driver Assistant Multi-Service - DigitalJournal.com (press release)

Mobile Devices Launches MUNIC, the Smart Driver Assistant Multi-Service - DigitalJournal.com (press release) | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Mobile Devices Launches MUNIC, the Smart Driver Assistant Multi-ServiceDigitalJournal.com (press release)Morpheus is a unique OS, comparable to a smartphone's but totally rethought and optimised for the automotive sector.
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Too many talking shops, not enough action | ZDNet

Too many talking shops, not enough action | ZDNet | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Google+ communities is good technology, but adds to the problem of too many digital locations and fragmentation of information...
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Mozilla Introduces Popcorn Maker, Interactive Web Video Remix Application Open to All

Mozilla Introduces Popcorn Maker, Interactive Web Video Remix Application Open to All | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Well, it took a year after we first mentioned it, but Mozilla's Popcorn is now open to everyone.
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The 10 Most Viral Ads Of 2012

The 10 Most Viral Ads Of 2012 | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
This brand-related content was shared for different reasons.
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Online video to rob broadcasters of significant share in 2013

Online video to rob broadcasters of significant share in 2013 | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
The boom in online video is expected to rob broadcasters of significant market share in 2013, according to forecasts from Frost & Sullivan.
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Official Facebook Best Practices Guide for Car Dealers - Automotive Digital Marketing Professional Community | VL Automotive News and Reviews ~ Automotive Digital Marketing

Official Facebook Best Practices Guide for Car Dealers - Automotive Digital Marketing Professional Community | VL Automotive News and Reviews ~ Automotive Digital Marketing | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Facebook Best Practices Guide for Car Dealerships   Increasingly, social media influences how we buy and own cars.
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How to ROCK the New Year! — Trends to Take Advantage of in ...

How to ROCK the New Year! — Trends to Take Advantage of in ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
PRESENTER: David Kain is President of KainAutomotive.com, an award-winning training/consulting company that specializes in Automotive Internet Sales, BDC's, Digital Marketing and Social Media with a focus on improving dealership sales ...
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Prepare to Make Changes for 2013 as Automotive Internet ...

Prepare to Make Changes for 2013 as Automotive Internet ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
As internet marketing rapidly changes, dealers are coming face to face with decisions that must be made sooner rather than later. Now that the fall conference season is behind us, it's time to reflect on what we learned and ...
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Kick-Off Your Digital Marketing Strategy in 2013 - Automotive Digital ...

Kick-Off Your Digital Marketing Strategy in 2013 - Automotive Digital ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
Are you a die-hard football fan? Enter Local Search Group's “Football Squares Giveaway” and enjoy some friendly competition with fellow dealers.
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Putting Search and Social in their Place Below Content - Automotive ...

Putting Search and Social in their Place Below Content - Automotive ... | Automotive Dealer Digital Marketing (ADDM) | Scoop.it
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped…...
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