Ultimate Guide to Color Contrast. 3 Things You Should Consider | Automobile | Scoop.it

The colors you choose while designing a website, poster or any other type of image will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do.

Color contrast plays a very valuable role, but it is often overlooked, undervalued and misunderstood. To avoid this problem, you must learn more about color contrast, including how and why you should use it. Once you go beyond the basics of knowing that red and orange aren’t good colors to create contrast but black and white are, you can begin to develop an enhanced aesthetic that will please clients and viewers.

Why is Color Contrast So Useful?
Color contrast, in a nutshell, provides visual intrigue and keeps viewers interested. Consider for a moment how boring it would be if an entire poster was made from one color or only included shades from the same color family. Although there are some instances when this does work from an artistic perspective, it’s not an approach that is likely to grab someone’s attention when they’re perusing store shelves, looking at movie posters or surfing the web. Therefore, it’s wise to use contrasting colors whenever appropriate....


Via Jeff Domansky