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Auto Impressive
the latest and best in the digital automobile world
Curated by Tim Spencer
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Opinion / Your Marketing Should be More Like Car2Go – Contagious Communications

Opinion / Your Marketing Should be More Like Car2Go – Contagious Communications | Auto Impressive | Scoop.it
You can hardly have a conversation about marketing these days without someone slipping in that dastardly four-letter-word: Uber. But while we focus on that mult
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Audi / Posters In Proportion – Contagious Communications

Audi / Posters In Proportion – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world Auto
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Lexus - Immersive Theatre - New Luxury

Lexus - Immersive Theatre - New Luxury | Auto Impressive | Scoop.it
To celebrate the launch of the new Lexus RX, the luxury automotive brand hosted a meticulously crafted one-night-only immersive theatre performance. Held at Lon
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Kwik Fit / Tyred Of Kale? – Contagious Communications

Kwik Fit / Tyred Of Kale? – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our customisable research platform featuring the world’s most innovative, creative and effective campaigns and
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Toyota / Cupholder Companion – Contagious Communications

Toyota / Cupholder Companion – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our customisable research platform featuring the world’s most innovative, creative and effective campaigns and
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PROJECT CONTROLLER

PROJECT CONTROLLER | Auto Impressive | Scoop.it
#ProjectController is an interactive expedition to turn a Nissan QASHQAI into a Pro Evolution Soccer controller and drive football.
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Land Rover Instagram Adventure Story - YouTube

http://www.digitalbuzzblog.com/landrover-an-instagram-adventure-story/
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The future of digital car technology at the 2015 Frankfurt Motor Show

Tim Spencer's insight:

In honour of the brand new Tech Trailblazers stage featured at the Festival of Marketing in November, here’s a look at how the car industry is disrupting the technological landscape.


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Slide - Amazing in motion - Lexus International

Slide - Amazing in motion - Lexus International | Auto Impressive | Scoop.it
The Lexus Hoverboard uses magnetic levitation to achieve amazing frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to allow Lexus to create the impossible.
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5X5 FILM PROJECT | THE CAR IS THE CAMERA - YouTube

5x5 FILM PROJECT | THE CAR IS THE CAMERA. A brand that is known for always forging into new territory, can’t promote a new feature just like any other car co...
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Volkswagen - Reduce Speed Dial - YouTube

Can a child's drawing make a parent a safer driver? See how Volkswagen installed a simple reminder of a loved one, that slowed drivers at the exact moment th...
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Microsoft Advertising teams up with Fiat and magician Dynamo for campaign extension

Microsoft Advertising teams up with Fiat and magician Dynamo for campaign extension | Auto Impressive | Scoop.it
Fiat is continuing its campaign featuring celebrity magician Dynamo to promote the new Fiat 500X crossover with new platform partner...
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Gartner Says By 2020, a Quarter Billion Connected Vehicles Will Enable New In-Vehicle Services and Automated Driving Capabilities

Gartner Says By 2020, a Quarter Billion Connected Vehicles Will Enable New In-Vehicle Services and Automated Driving Capabilities | Auto Impressive | Scoop.it
By 2020, there will be a quarter billion connected vehicles on the road, enabling new in-vehicle services and automated driving capabilities, according to Gartner, Inc. During the next five years, the proportion of new vehicles equipped with this capability will increase dramatically, making connected cars a major element of the Internet of Things (IoT).
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Volkswagen / Cars At Your Fingertips – Contagious Communications

Volkswagen / Cars At Your Fingertips – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world Autom
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Jeep / An Outlandish Prize – Contagious Communications

Jeep / An Outlandish Prize – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world  Auto
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Volvo / New Car = Free Holiday – Contagious Communications

Volvo / New Car = Free Holiday – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world Auto
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Ford / Driving Together – Contagious Communications

Ford / Driving Together – Contagious Communications | Auto Impressive | Scoop.it
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world Auto
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INDYCAR Speed Simulator

This is "INDYCAR Speed Simulator" by david bassine on Vimeo, the home for high quality videos and the people who love them.
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MINI: The YouTube Pre-Roll Race | Digital Buzz Blog

MINI: The YouTube Pre-Roll Race | Digital Buzz Blog | Auto Impressive | Scoop.it
MINI: The YouTube Pre-Roll Race
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Yamaha: My Garage App | Digital Buzz Blog

A real time 3D configurator, conceptually connected with the world of each segment and based on Unity engine.
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Fiat Parking Billboard Casefilm - English - YouTube

We relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the ...
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Volvo Life Paint Case Study - Cannes 2015 Grand Prix - Design and Promo & Activation - YouTube

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Chevrolet Colorado "CoDriver" Trailer - YouTube

We partnered with Chevrolet to create ‘CoDriver’, a virtual reality platform that rethinks the traditional automotive retail experience.
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Volvo uses Google Cardboard to advertise the XC90 - SlashGear

Volvo uses Google Cardboard to advertise the XC90 - SlashGear | Auto Impressive | Scoop.it
What other options do you have if you can't take your would-be car for a test run? Why, virtual reality, of course! Volvo is trying to play up the tech
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The Vanishing Game by William Boyd

The Vanishing Game by William Boyd | Auto Impressive | Scoop.it
Immerse yourself in the famed author’s latest thrilling adventure, storytelling presented by Land Rover in a way you’ve never experienced.
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