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Author Platform
Curating content for creative writers: fiction writers - novelists and short story writers, memoirists, & poets. Topics include: the content strategy, online presence, book marketing, social media, the writing life in today's publishing world.
Curated by Orit Ofri
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How I Became A Morning Person, Read More Books, And Learned A Language In A Year

How I Became A Morning Person, Read More Books, And Learned A Language In A Year | Author Platform | Scoop.it
It wasn't as hard as it sounds: I used four principles to start small habits that built into big, long-term outcomes. Here's how.
Orit Ofri's insight:

Writers rely on habits to get results. This is true for your writing as well as for building a platform. 


This article is actually a good (and quick) read for anyone trying to accomplish anything as we all rely on small actions to achieve great results.


Here are the ideas the article brings to get us started. Read the full article if you need more (it's well written and broken up into sections with illustrations - worth a click).


1. Start Small: Repeat A Tiny Habit Daily.

Example: Reading: One Page A Night.


2. Focus On One Habit At A Time.


3. Remove Barriers: Have Everything You Need At Hand.


"Malcolm Gladwell calls this the tipping point. It’s that small change that tips you over from making excuses to taking action...  I like to think of it as removing any barriers that make it easy to not follow through on my habits."


4. Stack Habits: Build New Routines Onto Existing Ones.



Examples: Make coffee -> Start French lesson. Go to bed at night -> Open the book sitting by my bed.



"If you do your new habit after completing an existing one, you can rely on the strength of your existing habit to help keep your new habit on track."


What are you trying to accomplish?

Find a tiny step that you can take to get you started, remove obstacles, find an existing routine that you can tie the new habit to, and be patient - take one step at a time.

You'll get there.

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John Green | I Don't Care How Many People Watch Something I Make. I Care How Many People Love What I Make.

John Green | I Don't Care How Many People Watch Something I Make. I Care How Many People Love What I Make. | Author Platform | Scoop.it
While the world talks about young people's insularity and solipsism, they're creating a fascinating and complex world of deep engagement online, a world in which they are not just watching content but becoming part of it by being community members wh...
Orit Ofri's insight:

I think this a great example of how an Author (who's quite creative and talented in more than the craft of writing) can use his or her Author Platform to engage with a community of readers (and people in general) and to grow as a writer. 

His perspective on using video to reach younger readers is also important. 

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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Author Platform | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.
Orit Ofri's insight:

Lots of details here for creating your social media business plan.

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Let Your Audience Know They Are Being Heard

Let Your Audience Know They Are Being Heard | Author Platform | Scoop.it
#56: How to Create Content to Attract Your Target Market
Orit Ofri's insight:

Amy Porterfield is quite knowledgeable when it comes to online marketing. Here she brings some clarity about the concept of online content and marketing.

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The Author Platform Effect | Nessgraphica Blog

The Author Platform Effect | Nessgraphica Blog | Author Platform | Scoop.it
Use the Author Platform Checklist for Mobile Devices. Increase your findability with your mobile audience as readers search for topics that interest them.
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Twitter Releases New Suite Of Anti-Harassment Tools, Promises Faster Response Times

Twitter Releases New Suite Of Anti-Harassment Tools, Promises Faster Response Times | Author Platform | Scoop.it

"the new tools allow users to report a variety of troubles, including impersonations, harassment, and even self-harm or suicide. In addition, users can report the harassment on behalf of other users, even if they’re not the target themselves, which is a big change."

Orit Ofri's insight:

I guess this had to come sooner, not later. 

But we may need to wait. According to Twitter: "The updates are available now for a small group of users. In the coming weeks, we will roll them out to everyone."

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It May Be Time for You to Quit Marketing on Facebook

It May Be Time for You to Quit Marketing on Facebook | Author Platform | Scoop.it
Whether it's the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.
Orit Ofri's insight:

Long story short (though this post is much fun to read or listen to) - from the perspective of community pages - If you're on Facebook to create a community around your brand then the direction that Facebook (keeps) taking is going to make it way harder for you. 


You may want to keep the page but direct your followers to a Facebook Group (there's now a Facebook Groups App!) - some authors use their Facebook groups for their street teams. If you have a mailing list you can send people to a specific post on your Facebook page where you run a specific campaign (like a contest or a challenge). There are more ways to use Facebook, but this is getting long.


Point is - Facebook is taking a very clear direction.


That said - if you're considering advertising - then Facebook is one of the best channels out there for brands with a small budget. 


(+ An aside: How great is that audio option that Jon Loomer added. Would it work for you? As a follower of his blog sometimes that audio option is what allows me to follow)

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Podcasts That Feature Indie Authors

Podcasts That Feature Indie Authors | Author Platform | Scoop.it
Do you know where the indie friendly podcasters are? If not, then you need to click this article right now.
Orit Ofri's insight:

I've been thinking about and talking about podcasting a lot recently. It could be a good idea for your platform but you can also use other people's podcats to enhance your platform and expand your audience. This post by @RachelRueben has lots of good info.


"I was pretty surprised to learn that there are still lots podcasters that won’t touch an indie book.  I was even more stunned to learn that there are podcasters charging fees for an interview."


Rachel talks about why you should consider being interviewed for a podcast, the two types of podcasts for authors, how to prepare for an interview, and she even talks about creating your own podcast.


Definitely worth the read.

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The 12 Best Hashtags for Writers | Writers In The Storm

The 12 Best Hashtags for Writers | Writers In The Storm | Author Platform | Scoop.it
Hashtags on Twitter do more than just build our author platform - they can be learning tools, provide inspiration, and help us keep up-to-date on the industry.
Orit Ofri's insight:

So many ways to use Twitter. So many ways to use hashtags.

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Book Cover Design And Entrepreneurship With Derek Murphy via The Creative Penn

Book Cover Design And Entrepreneurship With Derek Murphy via The Creative Penn | Author Platform | Scoop.it
There are two things that are non-negotiable in my opinion for indie authors who want to sell books.
Professional editing and professional


"The most beautiful thing on your website should be your book covers."

 

Orit Ofri's insight:

The book cover is the first thing readers see of your book. Make it count. Hear what Derek Murphy has to say.

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16 Blog Ideas for Fiction Writers to Engage the Right Audience

16 Blog Ideas for Fiction Writers to Engage the Right Audience | Author Platform | Scoop.it
Create the right kind of content to promote your fiction, and you'll grow an audience of your target readers.
Orit Ofri's insight:
An older one but still good ideas...
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Yes, Agents Google Writers

Yes, Agents Google Writers | Author Platform | Scoop.it

You don't query in a vacuum. If you write a query letter and an agent is intrigued (congratulations!) the next thing an agent does is Google you or click on the links in your signature to see where it takes us.


A writer’s virtual footprint is their resume at that point."
Orit Ofri's insight:
Agent,  CARLY WATTERS, provides online guidelines for writers, including picking the social media network that's right for you and considering when to post.

Short read.
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How to Write Social Media Updates People Love

How to Write Social Media Updates People Love | Author Platform | Scoop.it
A complete overview of the best literary devices, syntax, and rhetoric that makes for the best social media writing and updates.
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7 Reasons Twitter Isn't Building Your Platform (and How to Fix It)

7 Reasons Twitter Isn't Building Your Platform (and How to Fix It) | Author Platform | Scoop.it
Usually there’s a simple reason for why social media doesn't work for authors—you're doing it wrong.
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Orit Ofri's curator insight, October 5, 2015 3:27 AM

ALL points still valid. Let me paraphrase...:


  1. Your bio should show you are a person (not an ad)
  2. Automation is OK but you have to actually be on Twitter every now and then.
  3. Don't protect your tweets.
  4. Get notifications from Twitter (this relates to #2 above - you need to be on Twiter, otherwise you're missing the whole point)
  5. If you're only talking about yourself on Twitter (and on social media in general) (and in life in general) - you're doing it wrong. 
  6. Use hashtags wisely
  7. Use lists.


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The Trouble with Indie Math in Today's Ebook Market | Digital Book World

The Trouble with Indie Math in Today's Ebook Market | Digital Book World | Author Platform | Scoop.it
The share of rewards most self-publishing platforms offer indie authors trumps traditional publishing, but the odds of reaching enough readers are steep.
Orit Ofri's insight:

The math in the infographic makes indie-publishing/self-publishing look like a definite winner financially. But then... "Finding 3,000 fans is incredibly difficult for many authors, no matter how they publish. And without sales at that level, the math falls far short of expectations."

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5 Social Media Image Size Hacks for Quick Visual Content

5 Social Media Image Size Hacks for Quick Visual Content | Author Platform | Scoop.it
Overwhelmed by the options for image sizes for all the social platforms? This post shares 5 Social Media Image Size Hacks for creating quick visual content.
Orit Ofri's insight:

Incorporating images in social media is important yet can be quite frustrating. Here are some hacks that may help from Donna Moritz - a true expert on visual social media.


"One size might not fit all, but there are shortcuts, tools and tricks you can use to make the whole process a heck of a lot easier."

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8 Query Tips No One Tells Writers | A Quick Read via Literary Agent Carly Watters @carlywatters

8 Query Tips No One Tells Writers | A Quick Read via Literary Agent Carly Watters @carlywatters | Author Platform | Scoop.it
Relax fiction writers, you don’t need thousands of social media followers just to query. (Non fiction authors, the same does not apply to you. Get back to that blog.) Fiction always stands on its own, but a good following is never a bad thing! However, platform for fiction writers comes with time.
Orit Ofri's insight:

This is a great quick read.

Takeaways:

  1. Get your pitch right (because: "If we’re not confident you can pitch us your book, we’re not confident you can write a novel." and "it’s expected of today’s writer to pitch themselves")
  2. Platform is not all that important for fiction writers (so just start and don't worry too much)
  3. Get you bio right. Plus: "...it’s okay to be a debut. And don’t forget to include a little something for us to relate to."
  4. Got a referral? Use it.
  5. Even if they don't ask for sample material, you can still include a short excerpt. (unless they say don't)


This is a quick read. Get it from the source.

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Have You Made This Huge Mistake Online (Like Pulitzer Winner Donna Tartt)?

Have You Made This Huge Mistake Online (Like Pulitzer Winner Donna Tartt)? | Author Platform | Scoop.it
It happened to a gifted writer. In fact, Donna Tartt is so talented, she got the Pulitzer Prize for her latest novel. And yet she made a huge mistake online. I’m writing this to make sure you don’t make the same mistake. Here’s what happened… Just before getting on a plane from Bangkok to Auckland, I… Read More »
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Twitter for Writers: A guide to twitter pitch contests by Literary Agent Carly Watters | Writers In The Storm

Twitter for Writers: A guide to twitter pitch contests by Literary Agent Carly Watters | Writers In The Storm | Author Platform | Scoop.it
Literary agent Carly Watters shares tips for success with twitter pitch contests.


+ Here are the dates for our upcoming #PitMad events:

  • December 4, 2014
  • March 11, 2015
  • June 4, 2015
  • September 10, 2015
  • December 4, 2015
Orit Ofri's insight:

A very comprehensive post +advice on pitching your story in 140 characters.

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21 Totally Free, Legal Image Sources for Bloggers

21 Totally Free, Legal Image Sources for Bloggers | Author Platform | Scoop.it

"Looking for free sources for images you can legally use in your blog posts?  Bookmark these links!"
Photo Credit miadomenico

Orit Ofri's insight:

You have to consider copyright when selecting images for your blog or other media. You just have to.


Here's a long list of resources (21!) for finding good free images.


I suggest picking your top 5-6 and bookmarking them to your images toolbox folder. Clip this one and maybe a few others to a backup folder for when you can't find what you want in your toolbox.


I will share my list soon. Promise.

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Author, Beth Reekles, who wrote Kissing Booth at 15 Talks About How Writing on WattPad Boosted Her Self-confidence - TEDxTeen - YouTube

Author, Beth Reekles, who wrote Kissing Booth at 15 Talks About How Writing on WattPad Boosted Her Self-confidence - TEDxTeen - YouTube | Author Platform | Scoop.it
This talk was given at a local TEDx event, produced independently of the TED Conferences. You don't like any books out there so you write your own. 17 millio...
Orit Ofri's insight:

I love the emotional authenticity in this video.


"The internet is a powerful tool whatever you like doing there’s most likely a community out there with other people who like doing what you’re doing. They share your passion and they are going to be there to encourage you and support you. It’s really important to find an outlet for your passions. Particularly when self-confidence is an issue for you."


Also: “Writing should be something that’s really fun. It should be empowering. It’s the process writing the novel that’s important. Not necessarily having written a novel.”
Kinda fitting with #NaNoWriMo around.

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Tried and True System: How to Gain Twitter Followers by the Thousands (but make sure it's right for you) via Effrosyni Moschoudi

Tried and True System: How to Gain Twitter Followers by the Thousands (but make sure it's right for you) via Effrosyni Moschoudi | Author Platform | Scoop.it
In the beginning of September I reached the eagerly awaited number of 10,000 Twitter followers. This important milestone was something I'd been expecting for months, since I’d been gaining new foll...


@FrostieMoss

Orit Ofri's insight:

Follow + Follow Back + Unfollow + Engage + Retweet + Automate


"I will now explain these one by one, along with the tools I use for some of them. This method is guaranteed to bring you new followers faster than you could ever magine. As I said, this method can yield anywhere between 1,000-1,200 new followers per month. Right now, I have about 10,900 followers (900 more than early September) and counting!" 

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Amazon’s Kindle Scout Crowdsourced Publishing Platform Goes Live: Let's Readers Vote which Books Progress to Funding | TechCrunch

Amazon’s Kindle Scout Crowdsourced Publishing Platform Goes Live: Let's Readers Vote which Books Progress to Funding | TechCrunch | Author Platform | Scoop.it
Amazon wants to take some of the mystery out of predicting what books will sell with its new Kindle Scout publishing program, which lets readers vote on their..
Orit Ofri's insight:

"...the system [Amazon's Kindle Scout] provides a way to give books a stamp of approval that can cut out the noise and sheer volume of self-published titles out there, and yet it manages to provide a better deal to authors than most big publishing house deals, including a 5-year term on publishing rights granted to Kindle Press, a $1,500 advance, 50% royalties paid on e-book sales, built-in Amazon.com marketing and what Amazon terms “easy rights reversion.” Submissions are open to anyone, too."


" The whole process takes only 45 days or less, from author submission to publication"


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