AUT Integrated Marketing Communication
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nice article on direct mail marketing

nice article on direct mail marketing | AUT Integrated Marketing Communication | Scoop.it

Via nora davis, Georgia Hogarty
Wuttichai Henwongprasert's insight:

This article shows how direct mail can be benifit and how it gets thruough the mind of the consumer. As the new techonoly imerge, this method became an old fashion however, if we used it at the right time, I believe this method can be more effectieve than any other method plus this method is way cheaper than any other.

 

 

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Manea Murray's comment, May 9, 2013 5:27 AM
Sending postcards is obviously a traditional form of direct marketing, purposeful and it appears that it is still appealing to customers. Direct marketing enables marketers to specifically target consumers, along side social media. I agree with Georgia’s insight that direct marketing is becoming weaker due to social media being the way forward for communication. I think the idea of sending postcards as a direct marketing tool is creative because it’s labour and cost effective and leads the customers to visit the marketers website.
Perry Xing's comment, May 9, 2013 7:20 AM
As the technology is fast growing, the direct marketing has different platform to implement. Direct marketing has the benefits of feel closer to your consumers, build relationship with consumers, lowest costs, fast growth in sales and build database for long term uses.
Selina Nsw's comment, May 9, 2013 7:32 PM
I agree that this postcard marketing is a useful cost-effective method to communicate with the customers. The risk of postcard marketing is that customers would ignore the mail, so an attractive and unique postcard should be designed in order to grab the attention of the customer.
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The Disadvantages of Direct Sales Marketing | eHow

The Disadvantages of Direct Sales Marketing | eHow | AUT Integrated Marketing Communication | Scoop.it
Direct sales and marketing encompasses a variety of techniques and strategies to reach a potential customer directly. In 2009, direct marketers spent almost $150 billion, which was responsible for more than $1.7 trillion in incremental sales.
Wuttichai Henwongprasert's insight:

what this article is trying to state is that in order to make this direct sale marketing effective, we should aware of its drawbacks before we could select the best strategy.

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Selina Nsw's comment, May 9, 2013 7:19 PM
The factors that we should take into consideration is the factor of time, cost per contact (CPC), customer intrusions, professionalism and credibility, continuity of the message, and potential for scam.
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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters | B2B Marketing Insider | AUT Integrated Marketing Communication | Scoop.it
Effective marketing strategy and planning allocates budgets based on what works and what doesn't. Do your leaders require a business plan for budgets?
Wuttichai Henwongprasert's insight:

This article gives the basic idea about what it marketing strategy, planning on budget and how to prevent the situation when it turn disaster.

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Perry Xing's comment, April 9, 2013 6:13 PM
The article illustrates the way to develop marketing strategy and the ways to avoid marketing budget disaster. For both, data from previous is the criteria to evaluate. Budget is also important to marketing strategy that monitoring on objectives, marketing mix and marketing approach.
Selina Nsw's comment, April 9, 2013 6:41 PM
Budgeting is very important. If the wrong amount of fund is allocated to the wrong department, wrong amount of fund at the right department or right amount of fund at the wrong department, there will be wastage and inefficiency.
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How simple psychology can help increase brand engagement

How simple psychology can help increase brand engagement | AUT Integrated Marketing Communication | Scoop.it
Regularly engaging content is the holy grail of any social media page. However, most strategies tend to focus on posting content relevant to them without really considering what it ...
Wuttichai Henwongprasert's insight:

This article mainly focus on the concept engaging the consumer using emotional bonding. Branding is not only about how benifitial a product is but the perceptual or feeling toward a product while using it. also the author also mention that the use of imagery is a very good tool to express meaning or convey the consumer to like our product.

 

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Perry Xing's comment, March 20, 2013 11:26 PM
Yes, I agree with you. Understanding and engaging consumers are important to a business during the marketing communication process.
Selina Nsw's comment, March 20, 2013 11:29 PM
To increase brand engagement, the company first have to understand their customers. After that, give them a strong reason to act, offer tasks with a clear goal, build familiarity, evoke emotion and keep on surprising them.
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Facebook Brand Engagement Up 896% - New Adobe Study

Facebook Brand Engagement Up 896% - New Adobe Study | AUT Integrated Marketing Communication | Scoop.it
Adobe\'s Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook\'s new Timeline feature.
Wuttichai Henwongprasert's insight:

this article emphasize the idea of how mobile and social play a mojor role on today engagement growth

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Perry Xing's comment, March 20, 2013 9:34 PM
The article shows how Facebook rocketed in the past. Therefore, social media and digital mobile marketing play a crucial role in today's marketing communication. The marketing communication would be more effective by using social marketing tools.
Selina Nsw's comment, March 20, 2013 10:41 PM
I agree, the social media is up and this can be a platform for companies to communicate with the customers.
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ABC's of IMC: Creative Strategy

ABC's of IMC: Creative Strategy | AUT Integrated Marketing Communication | Scoop.it
Wuttichai Henwongprasert's insight:

this article clearly expaning the meaning of creative strategy in the IMC process and the important of having the right message and right people to create an effective advertisement for communication process.

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Perry Xing's comment, May 9, 2013 7:09 AM
yes, I agree with you that article quiet helpful to understand creative strategy in IMC process. Understanding the IMC process that identifying target audience, identify messages, communication objectives should be applied in the IMC process.
Selina Nsw's comment, May 9, 2013 7:26 PM
This article is very interesting as it gives some examples which helped me to understand more. I agree to the saying that sales should not be a criterion to judge creativity.
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Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd.

Four Key Strategies for Building Emotional Connections with your Customers - Communico Ltd. | AUT Integrated Marketing Communication | Scoop.it
Wuttichai Henwongprasert's insight:
The article clearly explains how to create a connection with the consumer using an emotional feeling as a key. Emotion is the main factor that influence on consumer’s buying decision therefore we, the marketers must fully understand on their attitude and behavior (what they needs and wants) in order to stay connect with them.
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Perry Xing's comment, April 9, 2013 6:23 PM
My view for high involvement product, business should still build emotional connection which deliver information in a pleasant way.
Selina Nsw's comment, April 9, 2013 6:49 PM
It is important to have a strong emotional connection between the company and their customers. To build a strong emotional connection the company should first put the customer at the forefront of everything you do. Secondly, get closer to customers' emotionality then listen, really listen and finally demonstrate respect.
Wuttichai Henwongprasert's comment, April 9, 2013 7:34 PM
I agree with Perry, as for the high involvement product though the consumer are more driven by source of information but some of them really need emotional response to trigger or to engage them in order to get their attention. therefore I personally think that we still need to build an emotional connection with the consumer for such high involvement product
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The impact of a single customer view on consumer behaviour: infographic

The impact of a single customer view on consumer behaviour: infographic | AUT Integrated Marketing Communication | Scoop.it
More than half of consumers would stop shopping with an online retailer if they were offered products they had already said they did not want, according to data from Experian.
Wuttichai Henwongprasert's insight:

The article shows how imposrtant that we must listen to the consumer's voice in order to gain their trust and royalty. the result is clearly shows that no matter how good a product is, if it is not what the consumer looking for. they are not goning to buy it.

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Perry Xing's comment, April 9, 2013 6:05 PM
Quiet good research, the data provides more clear ideas. Yes, I agree with you, consumer' wants are the most important thing that business wants to address. Therefore, understanding consumer behaviour can really help businesses to develop products and services and the marketing strategies.
Selina Nsw's comment, April 9, 2013 6:34 PM
It is important for a company to understand their customers well. If the customers don't like to be sold to a product after outlining that they don't need or don't want it, maybe the company should think of another better way to promote the product rather than keep on telling the customer how good is the product as this will only drive the customer away.
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Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands | AUT Integrated Marketing Communication | Scoop.it
Dreaming of the day your business becomes a household name? Follow these examples.
Wuttichai Henwongprasert's insight:

This article shows that brand is not just a logo, symbal or trademark but also the idenity and how to create consumer's perception (trust) using emotional feeling and behavioural relationships with a brand.

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Perry Xing's comment, March 20, 2013 9:38 PM
Yes, I agree with you. Brand is not only a symbol, it also represents the brand inspiration and perception. So, it is important when business associate with consumers. Brand can stand for the business core ideology which can enhance consumers' likeability of the brand.
Selina Nsw's comment, March 20, 2013 10:44 PM
I agree. A good brand can help SMEs to get big.
Wuttichai Henwongprasert's comment, March 20, 2013 11:12 PM
yes the core ideology and how we treat our consumer is another key to gain trust from them