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Understanding the older generation and its tech-savvy relationship with travel

Understanding the older generation and its tech-savvy relationship with travel | Australian Tourism Export Council | Scoop.it

Academics in Finland have looked at members of the old and wise generation and attempted to establish a number of personas, in particular to how they relate to online travel and technology in general. The Centre for Tourism Studies at the University of Eastern Finland studied people between the ages of 61 and 78 and came up with three groups:

 

Adventurous experimenter: confident both in choosing their destination and using information technology. They are independent travellers who like to try out new destinations and avoid ready-made travel packages.Meticulous researcher: use technology mainly to search for information and appreciate safety and user-friendliness both when it comes to technology and their destination.Fumbling observer: not very keen to use technology and often require assistance in using it. The group is the one that also prefers ready-made travel packages and familiar destinations.

 

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Via Tourism Australia
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Free online booking tool to help tourism businesses grow

Free online booking tool to help tourism businesses grow | Australian Tourism Export Council | Scoop.it

Tourism Minister Gary Gray today launched a new online booking tool to improve the capability of Australian tourism businesses to service customers online.

The Australian Tourism Booking Widget is a Government initiative for all sectors of the tourism industry to help them capitalise on visits to their websites by providing an easily accessible booking and payment facility.

The Widget will provide tourism operators with a basic system providing a real time booking and payment solution through the operators' own websites and Facebook pages, as well as helpdesk services.

Mr Gray launched the Widget while attending the Cradle Coast Regional Tourism Forum with the Parliamentary Secretary for Agriculture, Fisheries and Forestry and Member for Braddon, Sid Sidebottom.

"The challenge for the Australian tourism sector is converting potential visitor interest into a booking," Mr Gray said.

"This Widget aims to fix this by getting more of our tourism operators online for bookings and payments – and help them grow their businesses, particularly in regional areas where online facilities may be the only channel for operators to directly engage with their customers.

"The Australian Government provided $500,000 to the Australian Tourism Data Warehouse to fund the project. The initiative is part of the Tourism 2020 strategy to increase tourism expenditure from $70 billion to $140 billion by the end of the decade."

Globally more than 50 per cent of consumers use digital channels to research, plan and book holidays and this is expected to grow in the next decade. While 84 per cent of Australia's tourism operators are online, only a third of these have 'real-time' online booking and payment facilities.

"This is a first step in helping tourism operators transition to online services by providing a basic framework that is easy to install and use."

 

Read more: http://minister.ret.gov.au/MediaCentre/MediaReleases/Pages/online-booking-tool.aspx


Via Tourism Australia
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