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The Future of Search Advertising Must Include Social Media

The Future of Search Advertising Must Include Social Media | ausstralian gay marriage | Scoop.it

Rather than debating which form is better for reaching consumers, marketers should focus on how they are integrating social within search, and vice versa.

 

From The Article: There are two reasons this is true:

 

1) Social Signals -- the signals from Google +, Facebook, Twitter and other social networks that Google considers in its algorithm -- are already being optimized for by sophisticated search marketers.

 

More broadly, the digital-advertising industry is poised to reach $39.5 billion in 2012, according to eMarketer, and will overtake TV advertising spend by 2016. That's too big a pot to be arguing over.

 

 

2) Integration as a Rule.

The search-marketing industry has changed. It's more integrated and more valuable precisely because social-advertising spend is augmenting clients' search-marketing campaigns.

 

Today's advanced search campaigns require creating efficiencies at every step of the process. That includes augmenting search campaigns with social-media cost-per-click campaigns segmented by geography and socio-economic factors. Augmentation should be search marketers' new focus, not some outdated debate".

 

Read More: http://adage.com/article/digitalnext/future-search-advertising-include-social-media/236711/


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Real-time Earthquake Map

Real-time Earthquake Map | ausstralian gay marriage | Scoop.it
USGS Earthquake Hazards Program, responsible for monitoring, reporting, and researching earthquakes and earthquake hazards...

 

This map represents the 1079 earthquakes with magnitudes higher than 2.5 that have occured in the last 30 days.  You can customize the map to display different data at any scale.  There is detailed information about each earthquake in this great dataset. 


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Trisha Klancar's comment, August 18, 2012 8:33 AM
I've used this often and kids love it. It is visual and allows them to realize what is happening at that very moment and PERHAPS gets them to see the world doesn't revolve around them! hee,hee