Augmenting Customer Experience
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How Customers Find Ideas And Inspiration [INFOGRAPHIC]

How Customers Find Ideas And Inspiration [INFOGRAPHIC] | Augmenting Customer Experience | Scoop.it
In the last two decades, our behaviors have changed deeply thanks to the smartphone. Discover with this infographic how customers find ideas and inspiration?
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Soft Skills are the New Core Skills - and Technology Can Hire Them

Soft Skills are the New Core Skills - and Technology Can Hire Them | Augmenting Customer Experience | Scoop.it
The future of human resources management is undoubtedly a world where technology will embrace more and more the human side of people (soft skills).
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Psychographics - Turn Mass Personalization into Customer Uniqueness

Psychographics - Turn Mass Personalization into Customer Uniqueness | Augmenting Customer Experience | Scoop.it
Mass communication is dead and, relying on the Psychographics, the mass personalization is evolving to embrace the human side of customers.
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Connected Health - Technology Shapes The Future of Healthcare

Connected Health - Technology Shapes The Future of Healthcare | Augmenting Customer Experience | Scoop.it
Connected health is a new paradigm for healthcare that puts technology, doctors and patients together to reshape the medical customer experience.
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"Persona-lize" Your Strategy To Change the Face of Customer Centricity

"Persona-lize" Your Strategy To Change the Face of Customer Centricity | Augmenting Customer Experience | Scoop.it
We are individuals first. Understanding customer’s point of view would be the turning point in customer centricity, to get true engagement and loyalty.
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Internet Trends 2017 Report - The Major Takeaways

Internet Trends 2017 Report - The Major Takeaways | Augmenting Customer Experience | Scoop.it
The 2017 release of the Internet Trends Report gives us valuable insights about the state of the digital transformation and mobile shift.
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How Augmented Reality Can Strengthen Your CX

How Augmented Reality Can Strengthen Your CX | Augmenting Customer Experience | Scoop.it
During the last WWDC, Apple has announced the ARKit platform for augmented reality app. This technology officially becomes the new tool to strengthen your CX.
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Retail Apocalypse - How Technology Will Help You Survive

Retail Apocalypse - How Technology Will Help You Survive | Augmenting Customer Experience | Scoop.it
How can you survive the Retail Apocalypse? The future of your brand lies in your ability to embrace technology to deliver unique customer experiences.
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F8 2017 - Facebook And The Augmented Reality Platform [VIDEO]

F8 2017 - Facebook And The Augmented Reality Platform [VIDEO] | Augmenting Customer Experience | Scoop.it
The first day at the Facebook F8 2017 conference brought to us the augmented reality platform, presented by Mark Zuckerberg as the future of community building.
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What Drives Customer Loyalty? Look Beyond Traditional Programs

What Drives Customer Loyalty? Look Beyond Traditional Programs | Augmenting Customer Experience | Scoop.it
What are the new drivers of customer loyalty? How can you engage and convert your digital customers, now that traditional loyalty programs don't work?
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Biometrics - The Future of Payments And Customer Experience?

Biometrics - The Future of Payments And Customer Experience? | Augmenting Customer Experience | Scoop.it
Biometrics is one of the most promising technologies, set to change the way we make purchase and disrupt the entire digital customer experience.
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How Artificial Intelligence Is Disrupting Your Organization

How Artificial Intelligence Is Disrupting Your Organization | Augmenting Customer Experience | Scoop.it
The Artificial Intelligence has been around for decades but now is ready to disrupt your organization, and the way you shape your customer experience.
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Emotions 2.0: A Science Of Sentiment Primer

Emotions 2.0: A Science Of Sentiment Primer | Augmenting Customer Experience | Scoop.it
Customer experience is not just a matter of technology but also involves emotions: the emotional side of the relationship between a brand and customers.
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AWS re:Invent 2017 - Tales From The Future Of Cloud

AWS re:Invent 2017 - Tales From The Future Of Cloud | Augmenting Customer Experience | Scoop.it
AWS Elemental MediaConvert and Amazon Sumerian are the first great products, announced at the AWS re:Invent 2017, that will shape the future of cloud technology
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Be Human - Matching Customer Personality is the New Key to Relevance

Be Human - Matching Customer Personality is the New Key to Relevance | Augmenting Customer Experience | Scoop.it
Tailoring the messages to match customer personality is the most promising strategy to increase the effectiveness and relevance of your Brand's campaigns.
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What Are The Top Priorities When You Invest In Experience Strategy?

What Are The Top Priorities When You Invest In Experience Strategy? | Augmenting Customer Experience | Scoop.it
Customer experience is the primary basis of competition in digital markets, but what are the top priorities to improve your experience strategy?
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3 Areas You Should Invest In To Improve Mobile Experiences

3 Areas You Should Invest In To Improve Mobile Experiences | Augmenting Customer Experience | Scoop.it
There is no customer experience without mobile. Learn where you should invest to improve mobile experiences and engage your customers effectively.
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Mythological Marketing - The Future of Your Brand is in The Past

Mythological Marketing - The Future of Your Brand is in The Past | Augmenting Customer Experience | Scoop.it
Mythological marketing is gaining momentum: it is about discovering a 'whole brain' approach to marketing, that involves functional and emotional elements.
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The Seven Pillars Of The New Customer Loyalty

The Seven Pillars Of The New Customer Loyalty | Augmenting Customer Experience | Scoop.it
In saturated markets, Brand loyalty must evolve to survive. Discover the foundations of the new loyalty in The 7 Pillars Of The New Customer Loyalty.
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Travel Customer Journey - The Evolution Of Planning and Purchasing

Travel Customer Journey - The Evolution Of Planning and Purchasing | Augmenting Customer Experience | Scoop.it
Mobile devices totally disrupted the travel customer journey. You need to learn how to take advantage of the micro moments to engage and monetize customers.
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Improve Yourself In 2017 With These Essential Books For Digital Leaders

Improve Yourself In 2017 With These Essential Books For Digital Leaders | Augmenting Customer Experience | Scoop.it
Reading is learning: here is a list of essential books you should read to improve yourself in 2017, and become a true digital leader.
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Generation Z - Understand And Engage The Mobile-First Customers

Generation Z - Understand And Engage The Mobile-First Customers | Augmenting Customer Experience | Scoop.it
The Generation Z is the 'first mobile-first' generation of customers. The future of your business. You have to understand them to engage and monetize them.
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Psychographics - How To Tap Into Your Customer’s Mind And Heart

Psychographics - How To Tap Into Your Customer’s Mind And Heart | Augmenting Customer Experience | Scoop.it
Psychographics is the study and classification of people according to their psychological criteria. This data can help you understand and engage your customers.
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TED Talk - 10 Video che Cambieranno la Tua Visione del Business

TED Talk - 10 Video che Cambieranno la Tua Visione del Business | Augmenting Customer Experience | Scoop.it
La formula dei TED Talk è ormai famosa anche in Italia. In un archivio immenso, quali sono i video più illuminanti, che cambieranno la tua visione del business?
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In Your Customers' Mind - A Tale Of Technology, Marketing and Emotions

In Your Customers' Mind - A Tale Of Technology, Marketing and Emotions | Augmenting Customer Experience | Scoop.it
Customers judge the value of a brand based on the quality of their experience. Technology, marketing and emotions play together to conquer customers' mind.
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