Last fall I demonstrated a couple of augmented reality (AR) apps to some of my workshop participants at the NESA Leadership Conference in (Good article...but I still struggle with augmented reality ideas for higher Ed.

Via callooh

Retail technology has been exploding in the past decade, with one particular sector making huge strides in the last few years. Augmented reality, or AR, is gaining speed as more and more retailers embrace the concept.

Via Cristian contini

Drive created a unique 4DTV commercial for telecommunications giant eircom, that aired on TV and in cinemas in Ireland, the first time that this technology has been employed on commercials for TV broadcast.

Drive started by building a pixel-perfect UV texture map of the entire set which was then used as a template onto which Drive’s 3D team constructed computer-generated content. All of the camera moves had to be set in stone prior to filming in order to build and render the CG content from the right perspective throughout.

The motion graphics team spent an incredible 1,530 animation hours working on the commercial over 17 days and an additional 4,500 render hours in the studio to create this effect.

Drive CEO Ben Fender explains “The result was a fully mapped and immersive projected environment, which allowed the live actors on set to interact with the projected content in a way that hasn’t been seen before in TV advertising.”

Via Cristian contini

An upcoming graphic novel 'Anomaly' being shown with a companion iPad AR app. This is the future of graphic novels!

Anomaly, an epic science-fiction adventure, will be available simultaneously as a 370-page hardcover book and as a stand-alone tablet app narrated by some of the best-known actors in science fiction and video games. The hardcover book will be the longest full-color, original graphic novel ever published. In addition to the stand-alone tablet app, readers can download a free Ultimate Augmented Reality™ app for iOS (iPad and iPhone) and Android.

 

Go to http://www.experienceanomaly.com/

Via Gary Hayes

#THEDIGIMIXCAST Valve’s ‘Sea of Cubes,’ and the challenges of working with augmented reality http://t.co/9thE6bfGhL

Via Pekka Puhakka

Squatting consists of occupying an abandoned or unoccupied area of land and/or a building: in the Augmented Reality  ALL the spaces are abandoned or unoccupied or non-reclaimed. OCCUPY IT!

Via Cristian contini

Augmented reality "is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data." Augmented re...

Via Charles Tiayon