Augmented Reality 311
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The Post-Ideological Man [Orwellian 02 | Augmented Reality]

The Post-Ideological Man [Orwellian 02 | Augmented Reality] | Augmented Reality 311 | Scoop.it
THE POST-IDEOLOGICAL MAN Léopold Lambert. Too often when we evoke the work of George Orwell, we refer only to his two masterpieces, Animal Farm (1945) and Nineteen Eighty-Four (1949) which are the ...
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Tattooar at Eyebeam Gimme More Augmented reality exhibit

Designer: Mark Mussler, Happy Pets, Thilbaut Brevet, Cem Sever (CH/F/TUR, 2011-2013) For Tattooar, Cem Sever invited three tattooists acknowledged for their graphic…
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Comments on A Critique on the Politics of Transhumanism

Comments on A Critique on the Politics of Transhumanism | Augmented Reality 311 | Scoop.it

Transhumanism may be considered a recent philosophical development, but its roots go much deeper. Modern transhumanism focuses largely on technological developments, scientific research, and biological means to improve, extend and perpetuate life. Transhumanism is centered around “transcending humanity”, what it means to be human, and the biological barriers presented by human bodies that deteriorate by nature.


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In Praise of the Borg: “Resistance is futile – you will want to be assimilated!” - Transhumanity.net

In Praise of the Borg: “Resistance is futile – you will want to be assimilated!” - Transhumanity.net | Augmented Reality 311 | Scoop.it

First off, why are the Borg depicted as ugly unhealthy creatures with bad skin who can barely stagger after their prey? Surely with such a technology we ought to expect extremely healthy versions of people  who, because they are “optimized” for performance, would look more like Olympic athletes rather than extras from a zombie movie.

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Project Glass: One day...

We believe technology should work for you — to be there when you need it and get out of your way when you don't. A team within our Google[x] group started Pr...
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zeebox

zeebox | Augmented Reality 311 | Scoop.it
zeebox is a free app for iPhone, iPod Touch, iPad, Android phones and the web. Use zeebox while you watch TV to watch with friends and chat, share and tweet about whatever's on.
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Metaio Develops First Chipset To Improve Augmented Reality Performance In Mobiles | TechCrunch

Metaio Develops First Chipset To Improve Augmented Reality Performance In Mobiles | TechCrunch | Augmented Reality 311 | Scoop.it
Today, Metaio announced the development of a new Augmented Reality hardware chipset called the "AR Engine".
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DIY augmented reality eyepatch boosts senses - SlashGear

DIY augmented reality eyepatch boosts senses - SlashGear | Augmented Reality 311 | Scoop.it
Augmented reality has blown up in 2012 thanks to Google's Project Glass, but a DIY eyepiece likened to a hearing aid for those without 3D vision shows there's
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Go on a Field Trip today!

Field Trip is your guide to the cool, hidden, and unique things in the world around you. It can help you learn about everything from local history to the lat...
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Augmented reality car windscreens to display phone calls and GPS information - Telegraph

Augmented reality car windscreens to display phone calls and GPS information  - Telegraph | Augmented Reality 311 | Scoop.it
Technology firm Harman is previewing its interative car windscreens at the Geneva motor show, which it claims will 'transform the car into a mobile office - safely'.
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Steve Mann: My “Augmediated” Life - IEEE Spectrum

Steve Mann: My “Augmediated” Life - IEEE Spectrum | Augmented Reality 311 | Scoop.it
What I’ve learned from 35 years of wearing computerized eyewear

 

I have mixed feelings about the latest developments. On one hand, it’s immensely satisfying to see that the wider world now values wearable computer technology. On the other hand, I worry that Google and certain other companies are neglecting some important lessons. Their design decisions could make it hard for many folks to use these systems. Worse, poorly configured products might even damage some people’s eyesight and set the movement back years.

 

My concern comes from direct experience. The very first wearable computer system I put together showed me real-time video on a helmet-mounted display. The camera was situated close to one eye, but it didn’t have quite the same viewpoint. The slight misalignment seemed unimportant at the time, but it produced some strange and unpleasant results. And those troubling effects persisted long after I took the gear off. That’s because my brain had adjusted to an unnatural view, so it took a while to readjust to normal vision.

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Introducing Chirp

Chirp is a new way to share stuff – using sound. Chirp sends information from one smartphone to another, using electronic birdsong. Share links to photos, webpages…
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LOST MEMORIES (French, English Subtitles)

Paris, 2020. A beautiful couple, a city over-saturated by holograms and digital stream. A polaroid camera. Tomorrow will never be the same. Written, Directed…
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Reject Reality and Substitute Your Own: Using Augmented Reality as Art

Reject Reality and Substitute Your Own: Using Augmented Reality as Art | Augmented Reality 311 | Scoop.it
Whether you like it or not, the digital invasion of Google Glasses is on its way, bringing the alternate world of augmented reality with it. As the late sci-fi author Philip K. Dick, who I really w...
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Google Glass: the scientists behind Google's augmented reality glasses - Telegraph

Google Glass: the scientists behind Google's augmented reality glasses - Telegraph | Augmented Reality 311 | Scoop.it
From Terminator-style enhanced contact lenses to robot carers, the scientists behind Google Glass have created some eye-popping inventions, writes Shona Ghosh.
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4 New Businesses That Google Glass Could Spawn

4 New Businesses That Google Glass Could Spawn | Augmented Reality 311 | Scoop.it

Juniper analyst Nitin Bhas estimates the global market for wearable technology such as glasses, scanners and tracking devices will expand from 15 million units in 2013 to nearly 70 million in 2017 -- fast growth but a mere 7 percent of the billion smartphones now in use.

By 2014, Juniper reckons the value of those wearable technologies could nearly double from $800 million to $1.5 billion.

If you’re an entrepreneur looking for the next big thing, Glass could be it. But when it comes to grabbing that opportunity, you need to pick the one that stimulates your passion and that demands the skills at which you excel.

Glass lets users take “pictures or record video without using their hands, send the images to friends or post them online, see walking directions, search the Web by voice command and view language translations,” according to The New York Times.

Glass accesses the Internet through Wi-Fi or Bluetooth linked to the wireless service on a user’s cellphone. And users activate Glass by speaking, touching the frame, or moving their heads, according to the Times.

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DVF [through Glass]

Experience the DVF Spring 2013 show at New York Fashion Week through the eyes of the people who made it happen—the stylists, the models and Diane von Fursten...
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Here’s What Happens When You Combine a Comic Book, an iPad and Augmented Reality

Here’s What Happens When You Combine a Comic Book, an iPad and Augmented Reality | Augmented Reality 311 | Scoop.it
Presto! The future of the graphic novel. Or at least that's what Anomaly Productions hopes...
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10 tech commandments for the TV industry

10 tech commandments for the TV industry | Augmented Reality 311 | Scoop.it

TV producers developing the next hit show format have a lot to consider when it comes to integrating interactive digital ideas into the conventionally linear medium of television.

Today I took part in a panel session at MIPCube‘s sister event, MIPFormats, calledTech Up Your Format. The idea was that me; Mark Rowland, CEO of Indie Media, and Jonathan Laor of Applicaster, each gave ’10 tech commandments’ that people developing new TV show formats should follow when looking at interactive elements to their ideas.

My ‘commandments’ took inspiration from trends we’ve covered at The Next Web, and we’ve shared them below:

 

1. Thou shalt not treat digital as an afterthought
Using an online presence for a TV show as a marketing tool is fair enough, but it’s far more interesting to tightly integrate the two. Just look at how Fox News used tweets from viewers to visually chart the audience’s opinion of the performance of Republican presidential candidates in an on-air debate for a simple but effective example.

 

2. Thou shalt not be afraid to break from linearity
The Sky News iPad app is a great example of how, when considering an app to accompany on-screen content, re-thinking how that content is consumed can reap rich rewards. As our review explained when it launched, this app pulls in packaged TV news reports, recordings on studio interviews, written content from the Sky News website, explanatory graphics and much more and lets the user explore each news story in their own way.

 

 

3. Thou shalt give your format a digital life of its own
It’s nothing new for fictional characters in TV shows to have Twitter accounts that enrich viewers’ enjoyment of a show by continuing the story even when the show’s not on air. Some producers have gone further, giving characters blogs and other social media presences.

Another approach to giving TV show formats their own ‘digital lives’ can be seen in the gameshow The Million Pound Drop Live, which not only lets viewers play along online but viewers’ performance for each question is compared to that of the in-studio contestants.

Taking inspiration from examples like this, a true ‘digital life’ for a new format can be an incredibly engaging way of building viewer loyalty.

 

4. Thou shalt open up your content
Look at how EMI has opened up its music via an API to allow developers to create commercial apps using them, on a revenue-sharing basis. Likewise, consider the BBC’s Virtual Revolution documentary series, which made unedited show segments available to be remixed by viewers – this is something we don’t see enough of on TV, and while it’s easy to imagine this falling into the trap of encouraging nothing but sub-par copies of Cassetteboy‘s work, with a little direction, collaboration with viewers could reap exciting rewards.

 

5. Thou shalt not think of online-first video as only worth serving in 5-minute helpings
There’s a piece of received wisdom that says online video should last no longer than five minutes – any longer and audiences get bored and move on, right? It’s fair to say, that’s been proved wrong by the success of the 30-minute Kony 2012documentary. Sure, the video has come in for its fair share of criticism, but it shows that if it’s assembled in the right way, a video of any length has the potential to go viral.

 

6. Thou shalt think global
The recent Oatmeal cartoon strip about a man who just wants to pay for an episode of Game of Thrones, but the TV industry won’t take his money, shows that there’s a lot of work to do before the delivery of TV shows online matches the demands of consumers.

While one TV show format is never going to solve this problem on its own (a maze of rights issues and established business practices are to blame, and they take time to unravel), during my talk I urged everyone in the industry to push, in whatever way they can to alleviate the pain felt of ‘Oatmeal man’ in the cartoon.

 

7. Thou shalt go all-in on interface
TV producers should work on new ways of allowing viewers to interact with their content – be that thinking creatively about touchscreen-based interfaces (yes, during my talk I brought up the ‘Look how beautiful Path is!’ cliché), or inventing new hybrids of TV and gaming, such as Sesame Street’s experiments with using Microsoft’s Kinect to let children interact directly with shows. It’s still not clear exactly how they’ll deliver the idea to consumers, but the potential there is huge.

The video below was shot by Stuart Dredge at MIPCube.

 

 

8. Thou shalt hyper-personalize for your viewers
Perceptive media may still be a long way from becoming reality, but ‘hyper-personalization’ (perhaps a clearer description of what perceptive media means) of TV shows based on who’s watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what’s happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing.

You can read more about the thinking behind perceptive media in our post here.

 

9.Thou shalt co-create with your viewers
Yesterday at MIPCube, Bravo’s Executive VP of Digital Media, Lisa Hsia was talking about an online social game that’s set to launch as a tie-in with the show The Real Housewives. While events in the show may make their way into the game, she said there was no reason why scenarios acted out by players couldn’t also make their way back into the show in this kind of situation.

Where appropriate, working with viewers to co-create content could reap real rewards.

 

10. Thou shalt consider ‘second screen’ carefully

It’s easy to fall into the trap of creating your own app for every occasion, but why not go where there’s an existing audience? Apps like Zeebox (via its API, discussed in our audio interview from earlier today) and Miso can create ‘second screen’ experiences to accompany TV shows, without the broadcasters having to start from scratch each time. That said, there’s no clear leader in this space yet, so it’s difficult to pick one to recommend.

A dose of practicality

While I stand by my ‘ten commandments’ when it comes to inspiring innovation amongst TV producers, the ‘commandments’ given by Indie Media’s Mark Rowland immediately after mine eased off the tech Kool Aid a little, and suggested that it might be better to rely on established technology that sits ‘just behind the curve’, rather than trying to be first out of the gate with every new concept or app that comes along.

After all, when there are millions of dollars at stake, using proven technology well is far less risky than taking a gamble on something that might collapse around your ears if it proves not as useful as we enthusiastic tech evangelists first believe it to be.

   


Via Virginie Colnel
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Dual-Eye Augmented Reality Goggles Recognize Faces, Gestures

Dual-Eye Augmented Reality Goggles Recognize Faces, Gestures | Augmented Reality 311 | Scoop.it
We got hands and eyes-on with a prototype headset that covers both eyes, uses gesture controls and gives you people's names when you look at them.
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exTouch

exTouch is a novel embodied spatially-aware interface system to manipulate actuated objects mediated by augmented reality. The "exTouch" system extends the users…
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Kinect + Brain Scans = Augmented Reality for Neurosurgeons

With a little duct tape, a touch screen tablet, and their new API, the Microsoft Research Cambridge team built an app for brain surgeons. Kinect Fusion suppl...
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China’s Surreal Retail Application Of Augmented Reality | Earthtechling

China’s Surreal Retail Application Of Augmented Reality | Earthtechling | Augmented Reality 311 | Scoop.it
China is jumping on a hot retail trend that will be hard to beat in terms of resource conservation: Augmented reality, a.k.a., “don’t build anything at all.”
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Canon's Augmented Reality Merges Physical, Virtual World of Product Design

Canon is taking its digital imaging expertise into the world of high-tech headgear and its capable of merging our physical world with the virtual one.
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Virtual fitting room by Fitting Reality

Augmented reality virtual fitting room by Fitting Reality http://fittingreality.com/
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