Audioemotion Online Radio
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Audioemotion Online Radio
Audioemotion Online Radio
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Podcast ad revenue will soar to $659 million by 2020, in buoyant IAB/PwC report –

Podcast ad revenue will soar to $659 million by 2020, in buoyant IAB/PwC report – | Audioemotion Online Radio | Scoop.it
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important.
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US Smart Speaker Users, by Brand, 2018 & 2020 (% of smart speaker users) - eMarketer

US Smart Speaker Users, by Brand, 2018 & 2020 (% of smart speaker users) - eMarketer | Audioemotion Online Radio | Scoop.it
Elisa Escobedo's insight:
Impresive Smart Speakers usage forecasted by eMarketer by brands
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Radio could be killed by streaming services, head of BBC radio warns

Radio could be killed by streaming services, head of BBC radio warns | Audioemotion Online Radio | Scoop.it
BBC radio is under threat from streaming giants and must reinvent itself to survive, the corporation's most senior music executive has said.

Via Yvan Boudillet, Vincent Castaignet
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Facebook Isn't Releasing Their Smart Speaker Because People are Afraid It Will Record Everything They Say

Facebook Isn't Releasing Their Smart Speaker Because People are Afraid It Will Record Everything They Say | Audioemotion Online Radio | Scoop.it
Facebook is now delaying the release of its smart speaker, based on widespread fears of eavesdropping and unauthorized audio recording. 
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Re-evaluating Media [video] radio and other established media to be significantly undervalued by advertisers and agencies | Radiocenter / Ebiquity 

Ebiquity identified what advertisers and agencies consider to be the most important attributes when building a brand. They then evaluated how each medium performs against those attributes. The five most important media attributes for growing a brand in the longer term are:

targeting the right people in the right place at the right time
increasing campaign ROI
triggering a positive emotional response
increasing brand salience
maximising campaign reach.
Judged against these, TV and radio are top overall. Combining evidence scores from all 12 attributes firmly places TV as the best performing medium, followed by radio, newspapers, magazines and out of home. Online display is the weakest performer.

With the exception of TV, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social.

There is a clear disconnect between the scale of investment in online media and the value it delivers. Re-evaluating the media mix may help advertisers better achieve long-term brand growth.

 

http://www.radiocentre.org/advertising/research/studies/re-evaluating-media/


Via Nicolas Moulard - Actuonda
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Most Marketers Believe Tracking Cookies Will No Longer Be Needed

Most Marketers Believe Tracking Cookies Will No Longer Be Needed | Audioemotion Online Radio | Scoop.it
More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.
Elisa Escobedo's insight:
Bye bye cookies, soon to come
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Five Things To Know About Voice Right Now

Five Things To Know About Voice Right Now | Audioemotion Online Radio | Scoop.it
One of the advancements that is quickly becoming accepted at scale is voice activation, with Google and Amazon in a race for supremacy.
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Audioemotion News Febrero 2018

Audioemotion News Febrero 2018 | Audioemotion Online Radio | Scoop.it

Audioemotion en el Día Mundial de la Radio Mañana 13 de Febrero es el Día Mundial de la Radio. Es un momento perfecto para recordar que ...

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Music industry gained in Spain last year, increased streaming AND physical sales – RAIN News

Music industry gained in Spain last year, increased streaming AND physical sales – RAIN News | Audioemotion Online Radio | Scoop.it
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56.3 million smart speakers projected to ship globally in 2018 – RAIN News

56.3 million smart speakers projected to ship globally in 2018 – RAIN News | Audioemotion Online Radio | Scoop.it
Elisa Escobedo's insight:
Here it comes a great opportunity for radio
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Hear What Voice Means for Brands

Hear What Voice Means for Brands | Audioemotion Online Radio | Scoop.it
The current obsession with voice changing everything is a little naive. It shows a degree of familiarity with technology, but only a passing understanding of humanity.
Elisa Escobedo's insight:
The fastest adopter product ever!
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Millennials: Addicted To Smartphones, But They Hate Talking On Them

Millennials: Addicted To Smartphones, But They Hate Talking On Them | Audioemotion Online Radio | Scoop.it
Millennials are more addicted to their smartphones than any other generation. But they'd rather use mobile devices for texting & social media - not talking.
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The California Supreme Court Will Soon Decide the Fate of Oldies Copyrights

The California Supreme Court Will Soon Decide the Fate of Oldies Copyrights | Audioemotion Online Radio | Scoop.it
After resounding defeats in both Florida and New York, the battle over oldies copyrights shifts to the California Supreme Court.  
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BBC predicts all-IP future, says it will evolve into an internet broadcaster –

BBC predicts all-IP future, says it will evolve into an internet broadcaster – | Audioemotion Online Radio | Scoop.it
The BBC’s technology chief has predicted that all media will be delivered over the web in the not too distant future and called on the UK industry to come together as we move into this IP era.
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Los profesionales del sector radiofónico analizarán el fenómeno del podcast en el MAC

Los profesionales del sector radiofónico analizarán el fenómeno del podcast en el MAC | Audioemotion Online Radio | Scoop.it
Las voces más mediáticas de la radio nacional y europea estarán presentes durante la sesión Podcast IN/OUT del Mercat Audiovisual de Catalunya el día 7
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Audio killed the video star : La voix, du média à l’interface

Audio killed the video star : La voix, du média à l’interface | Audioemotion Online Radio | Scoop.it
L’audio digital répond à des logiques d’écoute différentes : consommation en multitasking, temps d’attention plus long et mobilisation d’audiences plus fidèles et engagées.
Les annonceurs et les acteurs de l’audio se focalisent sur le brand content, les opportunités sur la publicité classique restant limitées.
Les producteurs de podcasts et les radios historiques regardent de près les assistants vocaux, qui révolutionnent tant la façon de présenter sa marque que l’agrégation des contenus.

Via Nicolas Moulard - Actuonda
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Nielsen report: Podcast listeners command billions in purchasing power –

Nielsen report: Podcast listeners command billions in purchasing power – | Audioemotion Online Radio | Scoop.it
The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, d…
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India-based music streaming service Gaana raises $115M led by Tencent

India-based music streaming service Gaana raises $115M led by Tencent | Audioemotion Online Radio | Scoop.it
Chinese internet giant Tencent is continuing to put its money in India and in music streaming services after it agreed to lead a $115 million investment in..

Via Midem Team
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2/3 of Australian media agencies regularly buying #streaming audio while only 13% are preparing #voice strategies #IABAudio via IAB Australia

2/3 of Australian media agencies regularly buying #streaming audio while only 13% are preparing #voice strategies #IABAudio via IAB Australia | Audioemotion Online Radio | Scoop.it

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017). A further seven in ten agencies are either experimenting with it or looking to experiment with it this year. The emergence of new audio advertising options is invigorating the whole audio market with media buyers increasing their usage of all forms; broadcast, digital, streaming and podcasts over the last twelve months. In addition, three quarters of agencies are now planning their broadcast radio and streaming audio advertising activity side by side.

Download the Report and Infographics here.

Vijay Solanki, CEO of IAB Australia, noted “With 13.6 million Australians streaming audio content on their digital device in December 2017, it follows that the buying community is continuing to increase investment in streaming ad opportunities. With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots. It’s also good to see integration of audio happening as agencies have been asking for that for over a year.”


Read more at https://www.iabaustralia.com.au/news-and-updates/iab-press-releases/item/22-iab-press-releases/2443-two-thirds-of-australian-media-agencies-regularly-buying-streaming-audio-while-only-13-per-cent-are-preparing-voice-strategies#ee9tBZ3MXff6zxwK.99


Via Nicolas Moulard - Actuonda
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La publicidad en los podcast funciona

La publicidad en los podcast funciona | Audioemotion Online Radio | Scoop.it
Un estudio de Apple demuestra que los usuarios escuchan el 90% del contenido de los podcast y rara vez saltan los anuncios
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Competencia da la razón a las emisoras de radio

Competencia da la razón a las emisoras de radio | Audioemotion Online Radio | Scoop.it
¿Cuál es el conflicto entre las emisoras de radio y las entidades de gestión?
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Radio’s Digital Priorities In 2018: Dollars, Data, Delivery.

Radio’s Digital Priorities In 2018: Dollars, Data, Delivery. | Audioemotion Online Radio | Scoop.it
As audio technology mushrooms with the explosive growth of smart speakers, continuing innovations in mobile, growing intrigue with podcasting and omnipresent social media, the digital realm continues to be the
Elisa Escobedo's insight:
Digital audio: the fastest growing ad unit in the digital world
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Radio Is Doing Just Fine, Despite Itself

Radio Is Doing Just Fine, Despite Itself | Audioemotion Online Radio | Scoop.it
Radio has been a success for over 100 years.  It's a proven medium, not a traditional medium.  Sixty five percent of Americans will listen to their radios today.  Ninety two percent this week.
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La supervivencia de los medios está más allá del modelo de negocio tradicional

La supervivencia de los medios está más allá del modelo de negocio tradicional | Audioemotion Online Radio | Scoop.it
El nivel de inversión publicitaria en medios digitales no alcanza para abastecer un sector en continua expansión
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Digital music companies form European lobbying coalition – RAIN News

Digital music companies form European lobbying coalition – RAIN News | Audioemotion Online Radio | Scoop.it
Elisa Escobedo's insight:
Better when all together
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