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Age of Alexa:  Why Branding Is More Important Than Ever

Age of Alexa:  Why Branding Is More Important Than Ever | Audioemotion Online Audio Advertising | Scoop.it
In the age of Alexa, brand awareness is more important than ever.  In order for brands to be tip of tongue for consumers, they must develop deeper relationships with their audiences.  
Elisa Escobedo's insight:
Anush Parbhu, Chief Strategy Officer of Mediacom, referred to the transition from “top of mind” to “tip of tongue.” According to Mediacom, by 2020 50% of all searches will be done by voice.
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Lo digital de la mano de Internet abanderan el crecimiento de la inversión publicitaria en medios. El audio online un 4,1% de la inversión digital, y aumento previsto al 6,1% en meses

Lo digital de la mano de Internet abanderan el crecimiento de la inversión publicitaria en medios. El audio online un 4,1% de la inversión digital, y aumento previsto al 6,1% en meses | Audioemotion Online Audio Advertising | Scoop.it
La inversión publicitaria en medios podría crecer este año un 2,2% si se cumplen las previsiones del panel Zenith Vigía, compuesto por directivos de medios de comunicación.Las previsiones han ido disminuyendo según avanzaba el año (ahora son tres décimas peores qu
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Rescooped by Elisa Escobedo from Radio Press Review
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Why Audio Creative Will Be the Biggest Sales Driver of the Next 15 Years

Why Audio Creative Will Be the Biggest Sales Driver of the Next 15 Years | Audioemotion Online Audio Advertising | Scoop.it

Related



Via egta connect
Elisa Escobedo's insight:
Una lectura esencial para comprender el futuro del audio online, os lo recomiendo
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Want A Brand-Safe Ad Environment? Digital Audio May Be Just The Ticket 

Want A Brand-Safe Ad Environment? Digital Audio May Be Just The Ticket  | Audioemotion Online Audio Advertising | Scoop.it
Among the findings: digital audio listeners tend to be particularly engaged with the content, often listening while commuting, or at the gym. Consumption often happens in apps, where advertisements
won't be skipped.

Via egta connect
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Share your insight
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BBC predicts all-IP future, says it will evolve into an internet broadcaster –

BBC predicts all-IP future, says it will evolve into an internet broadcaster – | Audioemotion Online Audio Advertising | Scoop.it
The BBC’s technology chief has predicted that all media will be delivered over the web in the not too distant future and called on the UK industry to come together as we move into this IP era.
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Los profesionales del sector radiofónico analizarán el fenómeno del podcast en el MAC

Los profesionales del sector radiofónico analizarán el fenómeno del podcast en el MAC | Audioemotion Online Audio Advertising | Scoop.it
Las voces más mediáticas de la radio nacional y europea estarán presentes durante la sesión Podcast IN/OUT del Mercat Audiovisual de Catalunya el día 7
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Audio killed the video star : La voix, du média à l’interface

Audio killed the video star : La voix, du média à l’interface | Audioemotion Online Audio Advertising | Scoop.it
L’audio digital répond à des logiques d’écoute différentes : consommation en multitasking, temps d’attention plus long et mobilisation d’audiences plus fidèles et engagées.
Les annonceurs et les acteurs de l’audio se focalisent sur le brand content, les opportunités sur la publicité classique restant limitées.
Les producteurs de podcasts et les radios historiques regardent de près les assistants vocaux, qui révolutionnent tant la façon de présenter sa marque que l’agrégation des contenus.

Via Nicolas Moulard - Actuonda
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Nielsen report: Podcast listeners command billions in purchasing power –

Nielsen report: Podcast listeners command billions in purchasing power – | Audioemotion Online Audio Advertising | Scoop.it
The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, d…
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India-based music streaming service Gaana raises $115M led by Tencent

India-based music streaming service Gaana raises $115M led by Tencent | Audioemotion Online Audio Advertising | Scoop.it
Chinese internet giant Tencent is continuing to put its money in India and in music streaming services after it agreed to lead a $115 million investment in..

Via Midem Team
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2/3 of Australian media agencies regularly buying #streaming audio while only 13% are preparing #voice strategies #IABAudio via IAB Australia

2/3 of Australian media agencies regularly buying #streaming audio while only 13% are preparing #voice strategies #IABAudio via IAB Australia | Audioemotion Online Audio Advertising | Scoop.it

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017). A further seven in ten agencies are either experimenting with it or looking to experiment with it this year. The emergence of new audio advertising options is invigorating the whole audio market with media buyers increasing their usage of all forms; broadcast, digital, streaming and podcasts over the last twelve months. In addition, three quarters of agencies are now planning their broadcast radio and streaming audio advertising activity side by side.

Download the Report and Infographics here.

Vijay Solanki, CEO of IAB Australia, noted “With 13.6 million Australians streaming audio content on their digital device in December 2017, it follows that the buying community is continuing to increase investment in streaming ad opportunities. With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots. It’s also good to see integration of audio happening as agencies have been asking for that for over a year.”


Read more at https://www.iabaustralia.com.au/news-and-updates/iab-press-releases/item/22-iab-press-releases/2443-two-thirds-of-australian-media-agencies-regularly-buying-streaming-audio-while-only-13-per-cent-are-preparing-voice-strategies#ee9tBZ3MXff6zxwK.99


Via Nicolas Moulard - Actuonda
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La publicidad en los podcast funciona

La publicidad en los podcast funciona | Audioemotion Online Audio Advertising | Scoop.it
Un estudio de Apple demuestra que los usuarios escuchan el 90% del contenido de los podcast y rara vez saltan los anuncios
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Competencia da la razón a las emisoras de radio

Competencia da la razón a las emisoras de radio | Audioemotion Online Audio Advertising | Scoop.it
¿Cuál es el conflicto entre las emisoras de radio y las entidades de gestión?
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Radio’s Digital Priorities In 2018: Dollars, Data, Delivery.

Radio’s Digital Priorities In 2018: Dollars, Data, Delivery. | Audioemotion Online Audio Advertising | Scoop.it
As audio technology mushrooms with the explosive growth of smart speakers, continuing innovations in mobile, growing intrigue with podcasting and omnipresent social media, the digital realm continues to be the
Elisa Escobedo's insight:
Digital audio: the fastest growing ad unit in the digital world
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'Radio? What's that?' — How the BBC is remodeling its listening services in search of a youth audience

'Radio? What's that?' — How the BBC is remodeling its listening services in search of a youth audience | Audioemotion Online Audio Advertising | Scoop.it
A casual remark made recently by small child to a BBC presenter during a school visit has jangled the nerves of those in the highest echelons of Broadcasting House. “What’s radio?” the child asked, after the Radio DJ tried to explain what his job entailed.

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Sirius XM acquires Pandora –

Sirius XM acquires Pandora – | Audioemotion Online Audio Advertising | Scoop.it
In a landscape-shifting deal that could be filed in the “Finally!” folder, Sirius XM is buying Pandora. The satellite company already owned a 14% stake in the streaming audio giant, and…
Elisa Escobedo's insight:
Sirus XM compra Pandora con la operación también se incluye Adswizz, sin duda mas recursos para mejorar aun más la monetización de audio
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Podcast Upfront Spotlights Fast-Emerging Advertising Market (x4 projection 4 years from now !)- eMarketer

Podcast Upfront Spotlights Fast-Emerging Advertising Market (x4 projection 4 years from now !)- eMarketer | Audioemotion Online Audio Advertising | Scoop.it

Podcasting is one of the fastest-growing advertising media, with the Interactive Advertising Bureau (IAB) and PwC projecting the US market will more than double ad spending from 2017 to 2020 to reach $659 million. Yet podcast advertising represents just a tiny fraction of the US radio ($14 billion) and TV ($70 billion) advertising markets, according to 2018 eMarketer estimates.


Via Nicolas Moulard - Actuonda
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Podcast ad revenue will soar to $659 million by 2020, in buoyant IAB/PwC report –

Podcast ad revenue will soar to $659 million by 2020, in buoyant IAB/PwC report – | Audioemotion Online Audio Advertising | Scoop.it
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important.
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US Smart Speaker Users, by Brand, 2018 & 2020 (% of smart speaker users) - eMarketer

US Smart Speaker Users, by Brand, 2018 & 2020 (% of smart speaker users) - eMarketer | Audioemotion Online Audio Advertising | Scoop.it
Elisa Escobedo's insight:
Impresive Smart Speakers usage forecasted by eMarketer by brands
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Rescooped by Elisa Escobedo from Augmented Creativity
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Radio could be killed by streaming services, head of BBC radio warns

Radio could be killed by streaming services, head of BBC radio warns | Audioemotion Online Audio Advertising | Scoop.it
BBC radio is under threat from streaming giants and must reinvent itself to survive, the corporation's most senior music executive has said.

Via Yvan Boudillet
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Facebook Isn't Releasing Their Smart Speaker Because People are Afraid It Will Record Everything They Say

Facebook Isn't Releasing Their Smart Speaker Because People are Afraid It Will Record Everything They Say | Audioemotion Online Audio Advertising | Scoop.it
Facebook is now delaying the release of its smart speaker, based on widespread fears of eavesdropping and unauthorized audio recording. 
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Re-evaluating Media [video] radio and other established media to be significantly undervalued by advertisers and agencies | Radiocenter / Ebiquity 

Ebiquity identified what advertisers and agencies consider to be the most important attributes when building a brand. They then evaluated how each medium performs against those attributes. The five most important media attributes for growing a brand in the longer term are:

targeting the right people in the right place at the right time
increasing campaign ROI
triggering a positive emotional response
increasing brand salience
maximising campaign reach.
Judged against these, TV and radio are top overall. Combining evidence scores from all 12 attributes firmly places TV as the best performing medium, followed by radio, newspapers, magazines and out of home. Online display is the weakest performer.

With the exception of TV, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social.

There is a clear disconnect between the scale of investment in online media and the value it delivers. Re-evaluating the media mix may help advertisers better achieve long-term brand growth.

 

http://www.radiocentre.org/advertising/research/studies/re-evaluating-media/


Via Nicolas Moulard - Actuonda
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Most Marketers Believe Tracking Cookies Will No Longer Be Needed

Most Marketers Believe Tracking Cookies Will No Longer Be Needed | Audioemotion Online Audio Advertising | Scoop.it
More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.
Elisa Escobedo's insight:
Bye bye cookies, soon to come
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Five Things To Know About Voice Right Now

Five Things To Know About Voice Right Now | Audioemotion Online Audio Advertising | Scoop.it
One of the advancements that is quickly becoming accepted at scale is voice activation, with Google and Amazon in a race for supremacy.
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Audioemotion News Febrero 2018

Audioemotion News Febrero 2018 | Audioemotion Online Audio Advertising | Scoop.it

Audioemotion en el Día Mundial de la Radio Mañana 13 de Febrero es el Día Mundial de la Radio. Es un momento perfecto para recordar que ...

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Music industry gained in Spain last year, increased streaming AND physical sales – RAIN News

Music industry gained in Spain last year, increased streaming AND physical sales – RAIN News | Audioemotion Online Audio Advertising | Scoop.it
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Joshua's curator insight, September 16, 12:21 PM
I couldn’t find anything on this author to say wether he is credible or not. Still on the same topic here sites sources seen in other articles. I like the way he used numbers and facts but overall I think this article needs work.