audio branding
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audio branding
living at the intersection of music, sound, science and marketing
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What Does Sound Look Like? See With This Photographic Technique — Shocklee Entertainment Universe ● The Future Frequency

What Does Sound Look Like? See With This Photographic Technique — Shocklee Entertainment Universe ● The Future Frequency | audio branding | Scoop.it
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Ex-Beats, Spotify Execs Form Soundtrack Your Brand To Sell Spotify To Businesses

Ex-Beats, Spotify Execs Form Soundtrack Your Brand To Sell Spotify To Businesses | audio branding | Scoop.it
From TechCrunch: Spotify today dominates the market for music streaming services for consumers. Now a new startup, started by Spotify’s ex-head of business development Andreas Liffgarden and co-fou...
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From France: A Huge Tongue And Giant, Showering Rugby Player Give Outdoor Ads New Dimension

From France: A Huge Tongue And Giant, Showering Rugby Player Give Outdoor Ads New Dimension | audio branding | Scoop.it
Marilyn Monroe's dress, a hairy disco chest, and more greeted Parisian passersby to promote a rail-travel package.
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Not just a visual installation...

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Songwriting helps cancer patients heal

Songwriting helps cancer patients heal | audio branding | Scoop.it
Carry On Records turns cancer patients into songwriters and recording artists by pairing them with professional songwriters, musicians and recording studios to write and record an original song.
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Radio broadcasters face challenge from tech heavyweights - FT.com

Radio broadcasters face challenge from tech heavyweights - FT.com | audio branding | Scoop.it
Video may have killed the radio star but the internet has barely hurt its popularity. Radio remains the world’s most popular form of media in terms of audience, with listener figures at their highest levels in decades. The industry, which generated
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▶ Pharell performing "Happy" at Sprint Sound Sessions - YouTube

Watch Grammy-winning recording artist Pharrell Williams perform his hit song, "Happy" at Sprint Sounds Sessions. Pharrell's band for the night? 350 excited p...
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Celebrities add nothing to online shares: report

Celebrities add nothing to online shares: report | audio branding | Scoop.it
Just in case you’re tempted to spend your entire advertising budget on hiring the biggest star names possible for your campaign – Timberlake, Tatum, Titchmarsh – think again. It’s probably a waste of money.
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How indie musicians are reinventing film music

How indie musicians are reinventing film music | audio branding | Scoop.it
A series of unconventional scores from Trent Reznor, Jonny Greenwood, Mica Levi, and others have changed the sound of movies in recent ...
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Rencontre avec Dr. Cornelius Ringe - DESIGNMUSICAL.COM

Rencontre avec Dr. Cornelius Ringe - DESIGNMUSICAL.COM | audio branding | Scoop.it
Dr. Cornelius Ringe founded the Audio Branding Academy in 2009 with two other partners. The Audio Branding Academy, based in Hamburg, is the first independant institution for acoustic brand communication. It hosts the annual Audio Branding Congress and organizes the Audio Branding Award.
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Noise Pollution and Our Personalized Sound Environments

Noise Pollution and Our Personalized Sound Environments | audio branding | Scoop.it
The Atlantic recently ran a great longread from Megan Garber called “Sonic Boom” outlining how digital technology is further transforming the way we interact with sounds or noise that we encounter ...
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Spotify removes silent album that earned indie band $20,000

Spotify removes silent album that earned indie band $20,000 | audio branding | Scoop.it
Spotify has spent years battling the perception that it skimps on royalties; on average, the company pays out $0.007 each time an artist's song is streamed by its millions of users. In March, one...
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For Coke, A One-Word Brand Idea Leads To Powerful Demonstrations

For Coke, A One-Word Brand Idea Leads To Powerful Demonstrations | audio branding | Scoop.it
VideoCoca Cola certainly has its business issues. Particularly with its carbonated namesake. However, I would argue their sugary slide is at least blunted by a supremely potent, one-word brand idea: happiness. And a two-word creative brief (my own interpretation): capture happiness. Such clarity in its identity not only gives its [...]
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Shutterstock Introduces Music Licensing Service, Starting With 60K Tracks From Rumblefish

Shutterstock Introduces Music Licensing Service, Starting With 60K Tracks From Rumblefish | audio branding | Scoop.it
From TechCrunch: Shutterstock is bringing its model to the music licensing market. Users can search the library for a track that’s the right fit for, say, their online marketing video, then pay for...
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Behind the Roar: Finding Godzilla's Iconic Voice

Behind the Roar: Finding Godzilla's Iconic Voice | audio branding | Scoop.it
Sound designer Erik Aadahl sampled animals, ironing boards and virtually anything else that shrieked until he found "the winner."
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Sound branding is a bastard |

Sound branding is a bastard | | audio branding | Scoop.it
Sound Branding is a bastard. I know it is not very PC but ten years after conception it still sits outside the branding family. The Academy of Audio Branding (the official body for ‘sound branders’) does not have the same title as the work of its members.
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Has the game changed for television branding?

Has the game changed for television branding? | audio branding | Scoop.it
Lisa Hill asks whether channel identity matters when thousands of programmes are available on demand and online
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Pharrell Williams Launches Sprint's HTC M8 Phone with High Tech, Sound Sessions Concert

Pharrell Williams Launches Sprint's HTC M8 Phone with High Tech, Sound Sessions Concert | audio branding | Scoop.it
On Tuesday (April 29) night,
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Voice-Tracking App Can Help Bipolar Sufferers Manage Their Moods - PSFK

Voice-Tracking App Can Help Bipolar Sufferers Manage Their Moods - PSFK | audio branding | Scoop.it
Technology to help people stay on top of their chronic conditions.
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Alec Wilkinson: How a Physicist Resurrected the Earliest Recordings

Alec Wilkinson: How a Physicist Resurrected the Earliest Recordings | audio branding | Scoop.it
In early 2000, physicist Carl Haber heard Mickey Hart, a drummer for the Grateful Dead, speaking on the radio. Hart said that the archives of the world’s aboriginal musics were deteriorating and needed attention. Haber works at the Lawrence Berkeley Laboratory, and he wondered what might happen if he used a machine known as SmartScope, which he had used to align the detectors at the CERN collider, in Switzerland, to photograph the grooves of a cylinder or a disk that was too fragile to play. “I wondered, Could we somehow use optical metrology in some brute-force way to have the images interpreted as sound?” he says.
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Creative Review - Selfridges launches interactive Fragrance Lab

Creative Review - Selfridges launches interactive Fragrance Lab | audio branding | Scoop.it
The best in visual communication
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The New York Times Logo Gets A Clever Revamp

The New York Times Logo Gets A Clever Revamp | audio branding | Scoop.it
A few subtle design tweaks fast-forward the newspaper's 150-year-old logo to the digital media age.
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