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Domain Flipping by Millionaire Society

Domain Flipping by Millionaire Society | Digital Marketing | Scoop.it
"This System Makes Me Over $10,577.55 Per Week And You Can Start Using It 35 Minutes From Now...
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Six Figure Success Academy Workshop

Six Figure Success Academy Workshop | Digital Marketing | Scoop.it
…WITHOUT Spending A Single Penny… And EVEN IF You Have Absolutely ZERO Experience Online!
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How To Enable ENL Semantic Spinning Options In Spin Rewriter? [Spin Rewriter Tutorial]

How to enable ENL semantic spinning options in Spin Rewriter? Hi, This is Jason from SpinRewriter.com. In this short tutorial video I am going to explain.......


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What Does Digital Marketing Excellence Look Like In 2018?

What Does Digital Marketing Excellence Look Like In 2018? | Digital Marketing | Scoop.it
Marketers today are under pressure to master an ever-increasing range of new skills and technologies, but few think they’re actually doing well:

 39% of marketers don’t think their organization’s marketing strategy is effective (HubSpot, State of Inbound 2017) Only 6% of companies think their digital marketing and traditional marketing integration process is completely optimized (Smart Insights, Managing Digital Marketing research report, 2017) Only 58% of marketers say they are often successful in achieving their marketing goals 
(CoSchedule, State of Marketing)

 With declining organic search results and click-through rates on content, it’s no wonder that digital marketers are having a harder time proving their success. However, this perceived lack of success has less to do with marketers’ abilities, and more to do with a lack of clear benchmarks for success. How do you know you’re good if you don’t know what good looks like? We’ve identified three markers of excellence for the modern digital marketing department.

 The New Indicators of Digital Marketing Excellence In the early years of digital marketing, the goal was digital adoption and scale. This meant transitioning from traditional channels to digital ones, like web, email, social media, search and display. In 2018, we’re well past that point, as investment in digital marketing channels is outpacing traditional channels for the first time. Going digital’ is no longer a marker of success or innovation.

 Instead, here are the new most important factors for driving digital marketing excellence:

 Going beyond the top-of the-funnel

 Traditionally, digital marketing has focused on the beginning phase of the customer journey, where its job is to create brand awareness and consideration. But there’s no reason marketing activity should stop once a potential customer goes from a prospect to a lead, or even a buyer. With its ability to create data-based content and deliver it on relevant digital channels, marketing has permission to play in areas it hasn’t before.

 However, this depends wholly on how well marketing can leverage the data, content and tools of customer communication used by other departments, such as sales and service. By collaborating on strategies and sharing assets, modern marketers can use advanced data analysis and personalized content to keep customers engaged at every step of the journey. They can optimize any kind of communication, ranging from targeted promotional ads on social media, to personalized relevant content on the website, and post-sale emails that introduce other products or customer service information. 

 “3D” customer segmentation and personalization

 Advertisers have always created targeted content based on demographic customer data. And digital marketers have recently become very good at targeting customers based on their online behavior, such as their keyword searches or browsing history. However, the most sophisticated marketing departments are now targeting customers using “3D” customer segmentation. This is advanced customer segmentation that combines demographic data (age, sex, location or income), behavioral data (online activity generated in the moment) and preference data (historical data from previous sales or surveys) to create a holistic profile of the customer, and their specific needs at every step of the journey.

 To do this kind of segmentation, marketing departments need to invest in platforms, processes and people who can ingest, standardize and analyze customer data from many different channels and departments. It’s an exercise that requires a tremendous amount of trust and collaboration across departments, but the end result is a highly relevant customer experience that drives loyalty, advocacy and most importantly, increased revenue.

 Operating in new environments 

Customer expectations for communication are shifting to new environments and channels, and companies must evolve to meet them. Marketers should be prepared to operate (and innovate) in new, blended digital and physical environments. These include connected objects (i.e. the Internet of Things), smart assistants (Siri, Alexa etc.) and augmented/mixed/virtual reality environments. 

 Some of these new environments are not managed by marketing, however, marketing can still have an impact by sharing customer data and setting guidelines for creating compelling, relevant content that’s consistent with the brand. 

 Key Components of a Digital Marketing Organization Although we’ve identified three major factors for modern marketing excellence, it can be difficult to know where to start. To help you map (and assess) your organization’s capabilities, we’ve identified four areas (or disciplines) you need to excel at: 

 Team Empowerment:

 This includes having a clear strategy, supportive leadership and a solid idea of governance and accountability for all the marketing processes within the organization. It also includes evaluating the teams’ skill set and determining where additional training or hiring is required. 

 Best Move Strategy: This is the ability to synthesize insights from multiple customer data sources to program the “next best move.” This is a highly personalized message or piece of content delivered to a customer that has the best chance of achieving a desired outcome, such as acquisition (for new products), moving closer to purchase or creating an up-sell opportunity.

 Creative Customization:

 This area is responsible for actually creating or setting the rules for dynamic creation of content/messages that have been requested in the “best-move strategy” module. New demands in volume and velocity also require higher efficiency in content development and higher effectiveness in performance.

 Platform Enablement: This area focuses on having the best possible resources, in terms of data and technology that can execute the marketing plan across all the other disciplines. In many cases, it’s less a matter of adding new technologies, and more about extending capabilities or creating integrations to achieve new goals. 

 Three Ways to Assess Your Company’s Digital Marketing Maturity The below figure breaks down the specific tasks that are usually components of each discipline, varying by the size and type of organization.

Approach 1: Focus first on a single channel You can evaluate the strength of every discipline within a single channel, for example, if you’d like to get better at your social media strategy, you can evaluate how well your social strategy is defined (Team Empowerment), whether you can use customer data to effectively personalize messages (Best-Move Strategy), how good your creative assets and messaging are performing (Creative Personalization) and finally you can evaluate the quality and performance of your social media management tools (Platform Enablement.) This framework provides a comprehensive way to evaluate a single channels performance, or assess the viability of a completely new channel. 

 Approach 2: Focus on a single discipline, across all channels Alternatively, you can focus on improving a single discipline, especially if it is a central team that is responsible for it across all your digital channels. For example, you could focus purely on your customer analytics team (Best Move Strategy) or your integrated marketing platforms stack (Platform Enablement) to power personalized experiences across all your channels. This approach works best for organizations that want to completely embrace new and innovative practices across the board, rather than an incremental, channel-based approach.

 Approach 3: Chart a path to excellence If you’re looking for a complete overhaul of your marketing organization, the best approach might be to conduct a full-scale assessment of every discipline, across every channel, and identify gaps/weaknesses. You can then create a list of initiatives, and prioritize them according to impact, and cost, giving you a clear roadmap that not only improves existing processes, but creates ways to implement new innovations. This is much longer approach, but it is the most methodical, and accommodating way to effect a true digital transformation of marketing.

 Final thoughts If there’s one thing the above frameworks show, it’s that digital marketing isn’t quite marketing anymore. By using personalized content, real-time communication, and messaging that isn’t always promotional, it’s safe to say digital marketing is actually digital communications. Instead of a loudspeaker, marketing is just a speaker, (and a conversationalist at that). 

 This isn’t to say that sales, service and marketing should be rolled up into one uber-communications department. Each customer-facing department can continue to operate according to its traditional roles and strengths. It does mean however, that marketing’s ownership of digital channels and customer data give it a central – if not leading – role as an innovator, and custodian of the digital customer experience. And that should empower marketers to define their success in more expansive ways than ever before. 

 Learn how Prophet can help you evolve your digital strategy!

Discover Clickbank University:  http://bit.ly/2JCz98l
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BTC Robot 2.0 - The World's First Automated Bitcoin Trading Robot!

BTC Robot 2.0 - The World's First Automated Bitcoin Trading Robot! | Digital Marketing | Scoop.it
Remember, the early bird catches the worm. Watch Undeniable proof of the Bitcoin Robot trading Live and making $386.18 profit completely on autopilot!
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* Early Adopter Lifetime License - ProductDyno Advanced - Affiliate Information - JVZoo

* Early Adopter Lifetime License - ProductDyno Advanced - Affiliate Information - JVZoo | Digital Marketing | Scoop.it
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Sales Page :: EverLesson

Sales Page :: EverLesson | Digital Marketing | Scoop.it
Our Members Have Done Over 6 Million Dollars In Sales With The EverLesson Marketing System

This all-inclusive system includes the membership platform, the "EasyClick" page builder, advanced monetization and gamification modules, and so much more.
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Viralism - Discover/Publish/Profit

Viralism - Discover/Publish/Profit | Digital Marketing | Scoop.it
"Leverage OTHER PEOPLEs Viral Content For Unlimited & 100% FREE Traffic & Sales"
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How to Use These NEW Secret Selling Strategies To Take ANY Business from 'Startup' to 6-Figures (or more) Practically Overnight

How to Use These NEW Secret Selling Strategies To Take ANY Business from 'Startup' to 6-Figures (or more) Practically Overnight | Digital Marketing | Scoop.it

Start Selling in Minutes with ZERO Transaction Fees. Double Your Sales with True 1-Click Upsells, Custom Checkout Pages, Instant Commissions, and so much more.


Go to:  http://bit.ly/2DZJBId

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Insanely Powerful Tools For Amazon Sellers

Insanely Powerful Tools For Amazon Sellers | Digital Marketing | Scoop.it
Our software contains mulitple Amazon seller tools to help you find high ranking keywords, identify trends, spy on competitors, & optimize product listings.
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Website Design & Development

We Build Websites... or We Should Say: We Build Lead Generating Machines! Not just another pretty face... Our websites bring in sales! 1Click Website Features: Websites are designed to make your phone ring! We use the Content Management Platform, Wordpress, this makes updates later a cinch
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Why Entrepreneurs Should Invest In Personal Branding

Why Entrepreneurs Should Invest In Personal Branding | Digital Marketing | Scoop.it

Want to win the race? Here is why personal branding is a must of every entrepreneur to thrive today. July 3, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Be it a simple food item or a luxury car, we all care about what brand does it belong to. When we hear the name of a brand, we understand whether we should trust it or not on the basis of its reputation. But now it’s not just about the big brands but rather now every individual even possess a personal brand. With an established personal brand, you get to secure a position in your industry that no one else could ever take. Moreover, it will also let you land more potential jobs or clients because of your renowned expertise in your niche. “With a well-positioned personal brand and an excellent marketing strategy, you will be a strong name in the market and this will bring several benefits to you and your company. Each entrepreneur is unique and this is a very important factor when creating a relationship with people and the market. A personal brand of an entrepreneur will prevent him from being stuck in just one segment, the entrepreneur can work in several segments influencing people and the market,” believes Renan Gohino, CEO and Co-Founder of Flirtar Inc. When you like or dislike something about a brand, you tell about your experiences to the people around you either through direct or indirect communication methods, this way of marketing is called “word of mouth” marketing. Having a personal brand allows you to get your name promoted as per your client’s experience with you. The more you succeed to promote your brand the more you get more recognition in your industry. The best way to promote a personal brand is through adding more people in your professional network and maintaining a healthy relationship with them. “It’s all about your relationship and how you value your resources in a business. Take the example of one of my idols Mr Ajay Piramal, the owner of the multi-billion USD Piramal enterprises. He has an enviable track record of generating a crazy amount of shareholders wealth in the last three decades. Based on his relationship with his clients he could crack deals at 1/7th of revenues to exit something at 7x Revenues. So if one can have a connect with his dealer, distributor, client, consumer, employees and looks after them, the brand gets not only boosted but brings further business in terms of mouth word references and good PR, mind you it compounds with time too, ” believes Soumya Malani, CEO of ShareBazaar. Personal Branding is not about shouting out your name loud but rather it is about developing your skills in your niche and proving yourself as an expert. You need to be specific about what you do and how you can help others with your knowledge and skills, no matter what medium do you choose for it. As a result, it will just not help you in getting more clients but will also allow investors to have a look at you. “For personal branding, social media and internet is the best medium. Share your thoughts, experiences with your audience and it will help in creating an image in the eye of investors as well,” said Shweta Agrawal, Founder of Voodly. Conclusion- If you really wish to stand out from the crowd and build your own space in the industry, you have to invest in personal branding. Without having a powerful personal brand, thriving is not possible because whatever niche you choose, you’ll have to face competition. A powerful personal brand will just not prove you as a trustworthy professional in your niche but will also help you in winning the race.



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Crypterium - Leading Cryptobank for the Cryptoeconomy

Crypterium - Leading Cryptobank  for the Cryptoeconomy | Digital Marketing | Scoop.it
The cryptocurrency industry has in the past year reached a level of public interest that until recently was unimaginable. Previousl
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FREE! "The Link Building Strategy Behind The Most Competitive Niches In SEO"

FREE! "The Link Building Strategy Behind The Most Competitive Niches In SEO" | Digital Marketing | Scoop.it
Get access to my FREE 4 part video series that teaches you how to increase traffic with the most powerful backlink on the planet step by step.
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Traffikrr 

Traffikrr  | Digital Marketing | Scoop.it
Brand New Software Uses The Freshest Videos On YouTube To Build A Website And Get You Unlimited, FREE VIRAL Traffic With The Click Of Your Mouse...
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Builderall - The Most Complete & Easy to Use Digital Marketing, Automation & Design Platform on the Planet

Builderall - The Most Complete & Easy to Use Digital Marketing, Automation & Design Platform on the Planet | Digital Marketing | Scoop.it
Builderall - Every internet marketing and automation tool you need to run your business The largest, and most complete internet marketing, automation & site builder platform in the world. Best Website Builder 2017. | Builderall - Every internet marketing and automation tool you need to run your business. Best Website Builder 2017!
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