Internet Marketing Today
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Internet Marketing Today
A collection of Internet Marketing information from the brightest minds in the business including brilliant articles, videos and infographics that can keep you up to speed on the key aspects of internet marketing and SEO best practices.
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New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals

New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals | Internet Marketing Today | Scoop.it
AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords.
E-Platform Marketing's insight:

Do your customers ever ask about the difference in Google Adwords and Bing Ads?  This article can explain some of the differences in performance.  It provides good compariosn figures for six verticals . . . red it!

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Study shows the most effective way to gain Twitter followers

Study shows the most effective way to gain Twitter followers | Internet Marketing Today | Scoop.it
A recent study by the comp.social lab at the University of Georgia dissected 500 Twitter accounts and about half a million tweets to determine what was most effective to acquire Twitter followers.

Via The Fish Firm II
E-Platform Marketing's insight:

Good read on how to improve your social media footprint by attracting new Twitter followers . . .

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Twitter to Launch Two-Factor Authentication After Hacking Incident | SiteProNews: Webmaster News & Resources

Twitter to Launch Two-Factor Authentication After Hacking Incident | SiteProNews: Webmaster News & Resources | Internet Marketing Today | Scoop.it
Twitter is tightening security after 250,000 of its 250 million members were hacked last week. The social network has plans to launch two-factor authentication in a bid to strengthen log-on securit
E-Platform Marketing's insight:

Twitter is recovering from an embarrassing security breach.  Twitter is now  taking steps to prevent another similar issue.  Last week the accounts of approximately 250,000 Twitter users were hacked by unknow persons.  This event is similar to last years hack into Linkedin accounts.  The Twitter security breach seems to have caused nothing more than a scare and inconvenience for the affected users.

 

The Guardian reports that Twitter is implementing a two-factor authentication to improve account security.  Twitter is also conducting an investigation into all aspects of the security mishap and problem.

 

Jennifer Cowan of SiteProNews has written a very good article about the Twitter security problem.  Any social media marketing company should read the article to discuss these changes with clients. 

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10 Predictions for Inbound Marketing in 2013

10 Predictions for Inbound Marketing in 2013 | Internet Marketing Today | Scoop.it
As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will happen in 2013.
E-Platform Marketing's insight:

Rand Fishkin of SEOmoz shares his predictions for inbound marketing in 2013.  Known for his belief that content marketing alone is not enough to improve search engine ranking, he offers inbound marketing ideas that will open your eyes to some innovative ways to boost your website's rankings. 

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Atlanta Social Media Marketing - Content Marketing, Video

Promo video for TigerSEO Marketing, an Atlanta internet marketing, inbound marketing and SEO company serving B2B, B2C and industrial clients throughout the United States with content marketing, social media marketing, search engine optimization,...
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Internet Marketing Trends for 2013 | Atlanta Internet Marketing

Internet Marketing Trends for 2013 | Atlanta Internet Marketing | Internet Marketing Today | Scoop.it

A blog about internet marketing news, trends, tips, ideas, announcements and general discussion for search engines, SEO, SEM, PPC, web design, social media, and related topics The most current article discusses Internet Marketing Trends for 2013.

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How Social Media Is Impacting Search - Rand Fishkin

How Social Media Is Impacting Search - Rand Fishkin | Internet Marketing Today | Scoop.it

Social media is impacting search in two ways: direct impact and latent social influence.

Facebook and Twitter both sell data to Google and Bing, and that data is then included in search algorithms. They use the number of times something has been shared on Facebook, who tweeted something, how many times something was tweeted, etc. to calculate content authority (How important is this article that was tweeted a ton of times?) and author authority (How important is this person who tweeted it?). This is the direct impact.


Via Antonino Militello
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Atlanta SEO - Atlanta SEO Company, Services | E-Platform Marketing

Atlanta SEO - Atlanta SEO Company, Services | E-Platform Marketing | Internet Marketing Today | Scoop.it

Targeted ranking means high quality traffic. We're a full service Atlanta SEO company offering one-time SEO services and SEO programs that include keyword research, competitor analysis, content and code improvements and off-page SEO tactics. 

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Google Kills Use of Phone Numbers In Adwords . . . unless you use the paid Call Extension feature

Google Kills Use of Phone Numbers In Adwords . . . unless you use the paid Call Extension feature | Internet Marketing Today | Scoop.it
You may have missed Google’s quiet and brief announcement that starting in April, AdWords ads with phone numbers in the text will be disapproved.
E-Platform Marketing's insight:

Starting in April Google Adwords advertisers will be forced to use Call Extensions to place phone numbers in their PPC ad copy.  If you have ads with phone numbers the ads will be disapproved and stop being shown.

 

Google put a happy face on it with claims that this move will "... foster a safer, more consistent user experience ..." when in reality it allows Google to generate more revenue.  Before you complain too loudly you should remember that it's their company and they can do as they please.

 

To better understand how call extensions work you can read this article published by the fine folks at Search Engine Land. 

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Google Penalties: The Dangers of Advertorials with Link Rich Content

Google Penalties: The Dangers of Advertorials with Link Rich Content | Internet Marketing Today | Scoop.it
E-Platform Marketing's insight:

Google has recently demonstrated a dislike for certain advertising methods, notably "Advertorials" with "spammy link practices".  As with so many of Google's out of the box penalties there is no well defined reason for this one.  The general things you should understand are "what is an advertorial" and don't do it.

 

Advertorials are advertisements presented as an editorial piece and containing advertising type language, offers and links to commercial websites that would benefit from the content. Advertorials are written as a soft sell and may provide some valuable tips or information however yes, the purpose is to persuade consumers into taking action.

 

Read more about Advertorials in this article written by Aaron Wall and  published on the SEOBook website.

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Facebook! - New Look & Concept That Could Keep Users From Migrating to G+

progress: http://www.facebook.com/nerbyfredA conceptional and systematic design approach encouraging user behaviour and a greater control of data within a responsive grid.
E-Platform Marketing's insight:

This is a neat design concept put forth to show the possibilities of aesthetic improvements and better user experience.  This is definitely a really cool look at better web design for social media sites.   From the Facebook side, a new and invigorating look and feel could help with the numbers of people moving to Google+ .

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Top 5 Google Analytics Tricks to Use for Your Website

Top 5 Google Analytics Tricks to Use for Your Website | Internet Marketing Today | Scoop.it
The frequently asked question that does the rounds of forums, social media and emails is the about the insights about Google Analytics data.
E-Platform Marketing's insight:
A nice asrticle presenting some easy yet valuable things you can do to get more from your Google Analytics dashboard including social media measurements and . . .
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25 Reasons to Put Video on Your Website

25 Reasons to Put Video on Your Website | Internet Marketing Today | Scoop.it
Brad Shorr provides small business owners and marketers 25 reasons why they should leverage video on their website.

 

Nice post by Brad Shorr


Via Level343
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Rand's Blog - CEO & Founder of Moz, TAGFEE Evangelist, Inbound Marketer, Nocturnal Writer

Rand's Blog - CEO & Founder of Moz, TAGFEE Evangelist, Inbound Marketer, Nocturnal Writer | Internet Marketing Today | Scoop.it

Great site for SEO and Inbound Marketing ideas an information.  Other benefits of this site are the musings of Rand Fishkin . . . almost always a fun read.

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Inbound Marketing Atlanta - Atlanta Inbound Marketing Company Services

Inbound Marketing Atlanta - Atlanta Inbound Marketing Company Services | Internet Marketing Today | Scoop.it

Learn about Inbound Marketing and how it can help your business to succeed online.  Atlanta Inbound Marketing company for services including content marketing, social media marketing, video marketing, and mobile marketing to get your business found across all online mediums.

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