New Data Shows Pinterest Users Look But Don't Buy - Forbes | AtDotCom Social media |

In the kind of contradictory report usually reserved for dietary claims, recently released data suggests that Pinterest is surprisingly ineffective in driving people to buy things on the Internet. Jirafe, a New York-based ecommerce analytics company, took a look at the behavior of 89 million online shoppers who visited their clients’ 5,000 web stores in the last year. In terms of conversion rates (the percentage of visitors who actually bought something) and average purchase size, those coming from Pinterest placed fifth among traffic sources.

“There’s so much excitement around Pinterest and a lot less analysis of data,” says Amit Shah, Jirafe’s CEO. “ What we see is that Pinterest drives traffic, not revenue.”