How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google | AtDotCom Social media | Scoop.it
Pause for a moment to think. Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website.


And in order for this to work, you need marketing content that will interest your audience and capture their attention. This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. When you share compelling content on your Google+ business page, you'll not only engage your audience and generate discussions, but you'll also drive your followers back to your website where they can read/view the entire resource. And from there, you can convert them into leads!