AtDotCom Social media
43.7K views | +0 today
Rescooped by John van den Brink from BI Revolution
onto AtDotCom Social media!

The Content Marketing Explosion & Importance of Reviews [Infographic & Marty Note]

The Content Marketing Explosion & Importance of Reviews [Infographic & Marty Note] | AtDotCom Social media |
In this infographic by BlueGlass Interactive, you will find a ton of useful data and information about the power of content marketing.

Marty Note
Using this infographic in a presentaiton today. There are three implicaitons hidden inside these numbers including:

* Your Content's 'half-life" is going down.

* More content doesn't work anymore.

* Content must be great to cut through the clutter.

* OR content must we well supported to cut through clutter.

I'm writing up an analysis of whey content marketing is missing an important fulcrum - reviews. "Comments" aren't as engaging as the chance to leave a "review", have those reviews curated and voted upon ("review the reviewer").

Reviews are a game system. Comments can be made into a game system, but making comments convert as well as the immediatley understood reviews AND creating a game system based on comments is harder and a lot to ask.

As an Internet marketer I know it is good to use convention and "reviews" comes with very helpful built in conventions.  

Via Martin (Marty) Smith
No comment yet.
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...