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Topic2:The Steps in Developing an Integrated Marketing Communication Plan | eHow

Topic2:The Steps in Developing an Integrated Marketing Communication Plan | eHow | assignment | Scoop.it
An integrated marketing communication plan takes a look at all of the available communication options that are likely to reach and connect with a target audience and determines which methods, in what combination, will be most likely to achieve the desired results. The steps in developing this plan involve: establishing a clear goal and measurable...
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Topic2:The Communication Process - Boundless Open Textbook

Topic2:The Communication Process - Boundless Open Textbook | assignment | Scoop.it
Organizations must keep in mind the internal and external factors that influence audience perception during the communications process. Read more about the communication process in the Boundless open textbook.
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Topic1:Barriers to Integrated Marketing Communication | eHow

Topic1:Barriers to Integrated Marketing Communication | eHow | assignment | Scoop.it
Integrated marketing communication is essential to businesses who are dedicated to reaching their consumers and potential consumers through various forms of media, with a consistent message about their businesses and products. Integrated marketing communication helps businesses reach prospects from various angles in hopes to capture their attention...

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Wenyu Liang's curator insight, May 6, 2014 10:45 PM

Integrated marketing communication is very useful for business which want to achieve long-run goal. However, there are some barriers in the communication. For example, lack of resources might prevent the development of branding as the business might not have enough money to invest in advertising or lack of people to support the job. The other barriers might be the relationship between upper management staff and lower management staff. As the lower management staff might lack of experience to make a decision, the upper management staff can assist them to do things in the right track. Also, different corporate cultures and restricts creativity are other factors that prevent the performance of adopting IMC. By understanding the barriers that might occur in process of IMC, business should has a plan to figure out the problems when the issue come up. Therefore, business not only need to use variety methods to enhance their brand but also need to predict what issues might happen and how to solve them. 

Jacques Dupeyroux's curator insight, August 25, 2014 10:28 PM

Having an in depth understanding of what the common communication barriers are in terms of maximising a brands ability to reach its consumers through strategic integrated marketing communication campaigns is priceless and essential to ensure a company successfully reaches its marketing goals. Some barriers are Noise and Clutter, Consumer apathy, brand parity as well as ideas and strategies which lack in creativity in general. An understanding of these will ensure that when brands are in the IMC planning process they are able to realise each barrier they are faced with and take the most strategic form of action to avoid coming in contact with these barriers to effective communication. 

Cam Huu Ta's curator insight, September 18, 2014 9:14 AM

From this article, we have a lesson that in business campaign, we have many barriers. So... the question posed is that which the reason of this barriers in business. There are some reasons cause communication barriers, including lack of resource, supporting from upper management, culture difference, and creativity .....

 

 

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Topic2:THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION Book (pdf file)

Download eBook THE PLANNING PROCESS OF INTEGRATED MARKETING COMMUNICATION for free from brand2.net - best free eBooks and manuals site
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Topic2:The Marketing Communication Process

Topic2:The Marketing Communication Process | assignment | Scoop.it
How do the various components of the Marketing Communication Process come together and work for you? Learn about additional Marketing Communication Mix tools from traditional to the cutting-edge.
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Topic1:WebDev77 - 5 Barriers to IMC (Integrated Marketing Communication)

WebDev77, your online source for news, comments and articles on Web Hosting, Internet marketing, SEO techniques and Web development and design.
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