Assignment 2
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New marketing platform report shows vendors are adding more analytics features - VentureBeat

New marketing platform report shows vendors are adding more analytics features - VentureBeat | Assignment 2 | Scoop.it
VentureBeat New marketing platform report shows vendors are adding more analytics features VentureBeat The annual report, called the B2B Marketing Automation Vendor Selection Tool (VEST), provides more than 200 data points about each product,...
Everett Ackerman's insight:

This is definitely going to be a major change in the industry in the next few years and it'll be interesting to see if it can maintain it's growth in the upcoming years.

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P&G's Risky Brand Strategy

P&G's Risky Brand Strategy | Assignment 2 | Scoop.it
P&G announced this week that it was dramatically shrinking its brand portfolio. According to an article in the Wall Street Journal, the company will drop almost 100 brands, focusing on just its...
Everett Ackerman's insight:

I have always liked P&G brands and the fact they're dropping a majority of their brands in interesting. It makes sense but what the writer of the article failed to mention is that it opens up the opportunity to start new brands and possibly restart some brands they just dropped.

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Network Marketing Recruiting Roller Coasters | Steve Krivda

Network Marketing Recruiting Roller Coasters | Steve Krivda | Assignment 2 | Scoop.it
Been on the Roller Coaster of our Industry? Let me show YOU how I got past my anxiety.
Everett Ackerman's insight:

Seems like some good advice for someone trying to get into the Marketing world. I'll have to remember some of this advice in a few years when I try and break into it

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Why Integrated Marketing Communications Is More Important Than Ever | Social Media Today

Why Integrated Marketing Communications Is More Important Than Ever | Social Media Today | Assignment 2 | Scoop.it
Everett Ackerman's insight:

I never would've thought Millennials actually did these things. I don't so I figured no one my age did either but it's very interesting because apparently we do.

 

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