Aspect Two-Media and Gender
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Aspect Two-Media and Gender
How the media influences gender identity
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Interview Results

Dr. Ann Oberhauser

Professor at WVU in Women's and Gender Studies

Caroline Bazzano's comment, March 17, 2013 6:40 PM
Responses to Questions about gender, stereotypes, and culture.
Dr. Ann Oberhauser
March 14, 2013

1. In what ways has gender stereotyping impacted children? From what age?
Gender has a major impact on how children are raised. Boys and girls are treated differently and given certain toys that are gender specific. Take a look at the article called “Project Baby X” by Lois Gould that highlights some of these issues. It was written in the 70s, but is still relevant today.
2. What cultural influences or aspects of pop culture influence men as "bread winners"?
There is a tremendous pressure on men to be the ‘breadwinners’ or main income earners in their households. This is evident in TV shows, films, and other ways that culture and the media portray traditional households and families.
3. How does inequality in men and women play a role in relationship/dating violence?
Men are often socialized into being dominant and more aggressive than women which can lead to incidences of gender-based violence. Violence is such a common way of handling disagreements and conflict, and this often spills over into relationships and dating.
4. Do men feel discriminated against because of their gender? How?
This is an interesting question. I’m sure some men feel what is called ‘reverse discrimination’ if they are passed over for a woman (of equal talent) in admissions or hiring.
5. In what ways does the media portray the "ideal" male and female?
There has been lots of work on how the media portrays men and women in very stereotypical ways that reinforce their appearance, personalities, and backgrounds, etc.
6. What are the harmful effects of men and women striving to be considered stereotypically perfect?
I think people lose their individuality and free expression if they feel that they have to conform to certain stereotypes. They do not always become true to their own potential.
7. Aside from the media, what other things contribute to gender stereotyping?

Language, history, personal relationships, and a host of other messages and impressions that affect what we do and how we act.
8. Is appearance more frequently used when describing women than men? How?
I think so, but it also depends if you are referring to tough, pumped up male football players or rugby players.
9. Does the media influence men and women in any positive ways?
I think that media that is sensitive to these issues can provide some positive
9. How do other countries/societies portray men and women and their roles in life?
There are a lot of cultural differences in how men and women are portrayed by the media and in society as a whole.
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Caroline Bazzano's comment, March 12, 2013 1:22 PM
If and when the media shows women outside of the home, the career aspect of their lives are rarely mentioned. Even though these characters are known as nurses, doctors, or attorneys, they are mainly shown as the caregiver of the house. We often see them involved in meaningful conversations with the family and friends and always helping others; things that don't involve a professional career responsibility. We always see women applying their time to the material things, just to please the men. Complementary to this is the "restatement of men's inability in domestic and nurturing roles".
Caroline Bazzano's comment, March 12, 2013 1:31 PM
Magazines play a major role in advertising "pleasing others" as a main focus in a woman's life. Research has found that magazines that are directed towards women stress the importance of appearance and pleasing others. For example, many advertisements tell women how to be "me, only better" by just simply changing their hair color to look younger; tips to lose weight so "you'll be attractive to him" and teach women how to prepare homemade meals so "he's always glad to come home". These constant advertisements indicate for women to always please others, mostly men. This also can give a warning to women that if they fail to look or act a certain way that her man may leave her.
Caroline Bazzano's comment, March 12, 2013 3:49 PM
The best example of women being the sex object and men being the sexual aggressor are MTV music videos. Typically, women are shown provocitively dancing with little clothing, as the men are forcing them into sexual activity and/or physical abuse. Male dominance is typically shown in R and X rated films, in which contribute to the theme of "masculinity as aggressive and feminism as passive".
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Teacher Comments

Media and Gender

Tami Yaklich's comment, March 20, 2013 8:38 PM
Excellent source! Good job synthesizing info and putting it into your own words
Tami Yaklich's comment, March 20, 2013 8:40 PM
Awesome interview source and info! Did you just email this professor or did you have some connection? Just curious because you really got some good insight from a qualified perspective!
Tami Yaklich's comment, March 20, 2013 8:40 PM
Great job - Score: 30/30