Arts Marketing
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Arts Marketing
Anything to inspire arts marketing
Curated by Philip Holden
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News: Trip Advisor-style website allows public to rate West End theatre seats

News: Trip Advisor-style website allows public to rate West End theatre seats | Arts Marketing | Scoop.it
“A website modelled on Trip Advisor that allows members of the public to rate seats in West End theatres has been launched.”
Via Krapp
Philip Holden's insight:
Interesting; theatre coming into the 21st century of consumer power. But what will be the incentive for people to get involved?
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Customer Loyalty Done Right | Loyalty360.org

Customer Loyalty Done Right | Loyalty360.org | Arts Marketing | Scoop.it
“Like most consumers , I have limited patience and high expectations. And with almost every shopping experience involving multiple channels, the message has to be right and relevant at every point of interaction.”
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Theatre at Previously… history fest « Æ: All Edinburgh Theatre

Theatre at Previously… history fest « Æ: All Edinburgh Theatre | Arts Marketing | Scoop.it
“Top drama at Previously...http://t.co/YTyYWRYEA2 http://t.co/AkfYyr7a8x”
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'Custom Audience' Feature By Facebook Inc. (FB) To Benefit Small Businesses

'Custom Audience' Feature By Facebook Inc. (FB) To Benefit Small Businesses | Arts Marketing | Scoop.it
“Facebook Inc. (FB) is continuously bringing in exciting new features in its advertising section to help advertisers in making Ads more cost ('Custom Audience' Feature By Facebook Inc. (FB) Likely To Benefit Small ...”
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Theatre Bristol | Storytelling: digital technology allows us to tell tales in innovative new ways

Theatre Bristol | Storytelling: digital technology allows us to tell tales in innovative new ways | Arts Marketing | Scoop.it
“ As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks.”
Via siobhan-o-flynn
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Free KPI Indicators Template for PowerPoint - Free PowerPoint Templates - SlideHunter.com

Free KPI Indicators Template for PowerPoint - Free PowerPoint Templates - SlideHunter.com | Arts Marketing | Scoop.it
Download free PowerPoint templates and backgrounds for Microsoft PowerPoint 2010 and 2013 and free PPT templates to make awesome presentations.
Philip Holden's insight:

Well if you must use abbreviations like KPI...but also look at the way this page runs - you have to use a social media button to unlock new content...good eh?

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How Does iTunes Radio Pay Artists? | Future of Music Coalition

How Does iTunes Radio Pay Artists? | Future of Music Coalition | Arts Marketing | Scoop.it
For consumers, iTunes Radio may feel a lot like another version of the popular “predictive” radio service Pandora. Plug in an artist or genre, and an algorithm spits out sonically related tracks. But while the experience for listeners may be similar up to a point, the revenue flow behind the scenes is very different.
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JOIN NOW AND BE NOTICED!

JOIN NOW AND BE NOTICED! | Arts Marketing | Scoop.it
“The new way for you to discover, share and be rewarded for supporting your favourite artists! Fun, smart and really addictive - ready?”
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Funding blow for theatre restoration

Funding blow for theatre restoration | Arts Marketing | Scoop.it
Derby City Council says it will not be offering financial help to a group trying to restore the Derby Hippodrome to its former glory.
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Creative Scotland award grants for Edinburgh arts and culture

Creative Scotland award grants for Edinburgh arts and culture | Arts Marketing | Scoop.it

The Edinburgh Reporter: The new funding to improve Edinburgh arts and cultural facilities is part of Creative Scotland's national programme to help organisations carry out refurbishments and purchase equipment. Edinburgh venues benefiting include Assembly Roxy, Stills, Edinburgh Contemporary Crafts and Drake Music Scotland.


Via Marketing Edinburgh
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Marketing Edinburgh's curator insight, August 29, 2013 7:24 AM

The Assembly Roxy will use £30,000 funding to support building improvements, including the creation of a permanent 200 seat theatre.

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How to Target Facebook Ads Based on Email Address and Phone Number (Custom Audience) - Business 2 Community

How to Target Facebook Ads Based on Email Address and Phone Number (Custom Audience) - Business 2 Community | Arts Marketing | Scoop.it
How to Target Facebook Ads Based on Email Address and Phone Number (Custom Audience) http://t.co/ttr2sPejwH #socialmedia
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Startup Idea: Publisher Audience Exchange

Startup Idea: Publisher Audience Exchange | Arts Marketing | Scoop.it
Dear Ad Tech Entrepreneurs: Please Don’t Start The 857th Mobile Ad Network or DSP. Start this.
Background: media companies (publishers) are always looking to grow their audience. In this era of larger...
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Arts programme launched to tackle social exclusion of older people | Arts Council of Northern Ireland

Arts programme launched to tackle social exclusion of older people | Arts Council of Northern Ireland | Arts Marketing | Scoop.it
An arts programme worth £1m was launched today targeting an important government priority, the social exclusion of older people.
Philip Holden's insight:

Ah...social exclusion...the key to the funding door for arts, sports, community and other organisations.

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Theatre membership schemes: a case of short-term gain for long-term pain?

Theatre membership schemes: a case of short-term gain for long-term pain? | Arts Marketing | Scoop.it
Patronage raises much-needed funds for arts organisations, but is it good for theatres and their patrons over the long haul?
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Museums can reduce poverty through engagement and learning | Museums Association

Museums can reduce poverty through engagement and learning | Museums Association | Arts Marketing | Scoop.it
“RT @MuseumsAtMQ: Museums can reduce poverty through engagement and learning | Museums Association http://t.co/Y8yqEdoct6!”
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In My Shoes - Key Theatre, Peterborough

In My Shoes - Key Theatre, Peterborough | Arts Marketing | Scoop.it
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Twitter / earthfall: @GreenwichDance Fusion of live ...

Twitter / earthfall: @GreenwichDance Fusion of live ... | Arts Marketing | Scoop.it
“@LondonDance Fusion of live music, dance and film coming to @RiversideLondon next week! #ChelseaHotel http://t.co/mbMj99Yg3o”
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It's not a bug, it's a feature: the rise of glitch art

It's not a bug, it's a feature: the rise of glitch art | Arts Marketing | Scoop.it
Artists are using the familiar glow of digital glitches to create work that questions the forms and traditions of art Glitches.
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Catherine Love: Can theatre ape Amazon with show recommendations? - 21 Oct 2013

Catherine Love: Can theatre ape Amazon with show recommendations? - 21 Oct 2013 | Arts Marketing | Scoop.it
The new season at Ovalhouse is showcasing an exciting new model for theatremakers and audiences
Philip Holden's insight:

Now this is thinking about Arts Marketing - crucial however is the understanding of the audience(s) behind it

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Bare: the rock musical

Bare: the rock musical | Arts Marketing | Scoop.it
“Rating ***** Reviewed by Alex Foott Greenwich Theatre Performance date - Friday 11th October 2013 Take a pinch of Catholic schooling and throw in fistfuls of adolescent rebellion. Whisk into a fren...”
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Welsh arts council faces 3% funding cut - News - The Stage

Welsh arts council faces 3% funding cut - News - The Stage | Arts Marketing | Scoop.it
The Arts Council for Wales will have its revenue funding cut by more than 3% next year as part of the Welsh Government’s draft budget for 2014/15.
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British culture should be seen as commodity, says Maria Miller

British culture should be seen as commodity, says Maria Miller | Arts Marketing | Scoop.it
Argument for funding must be made on economic grounds, culture secretary will say in first speech on arts
Philip Holden's insight:

All very welcome, but it's more than an ad campaign...

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Meet the Grantmakers – Funding for Individual Artists

Meet the Grantmakers – Funding for Individual Artists | Arts Marketing | Scoop.it
EAP_blogpost_MeetGrantMakers. Thursday, October 17TH, 2013 5:00pm to 7:30pm. ProArts Gallery 150 Frank H Ogawa Plaza Oakland CA 94612. Gain insight from local grantmakers into the individual artist funding process ...
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Greening your theatre audience - StageBitz

Save money and save the planet while you're doing it with StageBitz's tips on greening your theatre audience!
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Soccer & social exclusion

Philip Holden's insight:

I thought I should add some relevant academic work with regard to social exclusion...this time using soccer.

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