Arts Independent
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Arts Independent
Tips for independent artists. Music & Film-making. New Digital Media.
Curated by Nicko Gibson
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Attention: Virality needed!

Attention: Virality needed! | Arts Independent | Scoop.it
The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby. "Did you see this video that got 2 million views in two days?" "No, but I ...

Via Cendrine Marrouat - cendrinemarrouat.com
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Bell Média Ventes's curator insight, August 7, 2014 2:22 PM

“Make it your goal to build relationships, not just collect people or followers” –Rebekah Radice

Fabrizio Russo's curator insight, August 8, 2014 2:26 AM

a presto novità...

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INDIEREIGN -The Independent Film Marketplace

INDIEREIGN -The Independent Film Marketplace | Arts Independent | Scoop.it

Indie Reign - The Independent Film Marketplace

where filmmakers sell directly to fans and film lovers discover rewarding film experiences.

IT'S FREE

 
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7 Superpowers of a Knockout Infographic - How to Get More Shares and Drive Traffic

7 Superpowers of a Knockout Infographic - How to Get More Shares and Drive Traffic | Arts Independent | Scoop.it
This post shows shows how to create a knockout infographic that gets more shares and drives traffic by using 7 keys or "superpowers".

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, November 9, 2013 1:17 PM

This has to be one of the coolest posts I've seen regarding creating high powered, useful, visually rich infographics. Lots of good stuff in here. 

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The Power of Cartoon Marketing

The Power of Cartoon Marketing | Arts Independent | Scoop.it

free ebook : How to create an awesome animated video clip that will get you noticed and your message heard with no prior know-how.

For Anyone looking to communicate their message in a simple, non-threatening but powerful way.


Via Alex Briscese
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Why Marketers Can't Skip YouTube [infographic]

Why Marketers Can't Skip YouTube [infographic] | Arts Independent | Scoop.it
Want to paint a picture in your mind exactly how big YouTube has become? Well, for starters, half a billion unique users frequent the site each month!
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How to Launch a Successful Kickstarter Project

After raising $5,000 in only 8 hours, Griffin explains the process for setting up a Kickstarter campaign. Also, Indiegogo vs. Kickstarter, Russell meets Will...
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Henrik Safegaard - Cloneartist's curator insight, June 28, 2013 6:43 AM

It can be done - i have severely friends who have manage to get their projects brought to live with Kickstarter -

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Why Content Marketing is the New Branding | Sword and the Script

Why Content Marketing is the New Branding | Sword and the Script | Arts Independent | Scoop.it
Branding is creating a perception. It gets new customers over the sales hurdle of education. It renews loyalty with existing customers.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, December 16, 2012 2:09 PM

Branding goes beyond logos and slogans. It's about including audiences in the "dream". It's about conversations. 

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The Business Marketers Guide To Instagram

The Business Marketers Guide To Instagram | Arts Independent | Scoop.it

Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

In this Infographic Marketo explores the budding social photo-sharing site turned marketing platform and how it can give your company and business an edge in generating leads and promoting your brand.

By Marketo http://bit.ly/NGK2Xo

Source http://bit.ly/Q8jbnL


Via maxOz, Cyndee Haydon www.SandbarsToSunsets.com
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Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</

Viewbix - empower your video, you add interactive apps to your videos that engage viewers and drive calls to action.</ | Arts Independent | Scoop.it

Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action.

Read how to use Viewbix in education - http://www.educatorstechnology.com/2011/10/viewbix-easily-add-captions-and-titles.html


Via Baiba Svenca, Anne Whaits, Heiko Idensen, ABroaderView
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Developing Your Video Marketing Strategy | Business 2 Community

Developing Your Video Marketing Strategy | Business 2 Community | Arts Independent | Scoop.it

With the proliferation of video marketing it becomes more important than ever to make yourself, your company and your product visible to this booming market....Be sure to post a link back to your website from the video hosting website you choose to use. Websites such as OneLoad (Formally known as TubeMogul) can help you to post to several different video hosting websites at the same time, after having set up and linking those accounts. Here are step by step instructions to get you started.


Via Ileane Smith
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Missed this? Yammer Uses Billboards to Show That Billboards Don’t Work…and Fails | The Hangline

Missed this? Yammer Uses Billboards to Show That Billboards Don’t Work…and Fails | The Hangline | Arts Independent | Scoop.it

How many tweets go ignored? How many Facebook statuses? Voicemails? Emails? Post-it notes? Everything is one-way until an audience responds. A response could be visiting a website mentioned in an interesting tweet, buying an item promoted in an email, calling a phone number from a direct mail piece or even just being more aware of a brand seen on a billboard. Social media hasn’t put a nail in the coffin of old media. It’s simply made it easier and cheaper to throw around thousands of one-way communications in the hopes that one of them sticks.

So Yammer can try to say old media is obsolete all they want. Myriad outdoor campaigns prove otherwise. I suspect most of their email marketing and social media tactics have gone relatively ignored until now. It took old media and a debate-inducing message to get the most attention they’ve probably seen in a long time. So congratulations to them on stirring the pot and getting some attention. This billboard is probably working like gangbusters.


Via Gary Hayes
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Marketing to Millennials: Using Snapchat and Tinder

Marketing to Millennials: Using Snapchat and Tinder | Arts Independent | Scoop.it

In today’s increasingly fragmented media world, dozens of TV shows are trying to convince the public to tune in at a certain time everyday. Almost every TV show has a Facebook page and a Twitter account to engage with their audience as well as market their show and characters. Therefore, TV execs need to get more creative with their marketing efforts, especially when it comes to marketing to Millennials. Millennials, a.k.a.Generation Y, are multitasking pros, live through social media and are very tech-savvy. They have high demands of brands and TV shows and producers need to work smarter to keep them hooked and entertained.

 


Via The Digital Rocking Chair
Nicko Gibson's insight:

Important to know for every kind of independent artist as well, but the millennials are not really watching much TV

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The Digital Rocking Chair's curator insight, August 7, 2014 3:32 AM


"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...

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Self Distributing Your Film - Lessons from a Real World Case Study

Self Distributing Your Film - Lessons from a Real World Case Study | Arts Independent | Scoop.it
You've made a great film and you want it seen! Follow these tips from the director/producers of the documentary hit "Indie Game: The Movie". Tons of great takeaways for self distribution and promotion.
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LinkedIn and Tumblr: Tips for Effective Video Marketing

LinkedIn and Tumblr: Tips for Effective Video Marketing | Arts Independent | Scoop.it
While these two social networks are often afterthoughts for video marketers, they can pay off with targeted viewers, frequent video sharing, and terrific leads.

Via Ileane Smith
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Lori Wilk's curator insight, November 22, 2013 1:47 PM

We will be airing our new program daily and so I understand the power or consistency and agree that LinkedIn and Tumblr are great platforms to actively participate on#socialmedia#onlinemarketing#marketing

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GOING BIONIC: DISTRIBUTING INDEPENDENT FILMS INTERNATIONALLY

GOING BIONIC: DISTRIBUTING INDEPENDENT FILMS INTERNATIONALLY | Arts Independent | Scoop.it

With so many recent changes in independent film, from falling international values for non-star driven independent films, to raising V.O.D.  Here are five key strategies for attending the AFM
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Over the past several decades, the AFM (The American Film Market) has been a hotbed of independent film projects looking for funding or distribution. Being the biggest market of its sort in North America, AFM regularly attracts international film buyers for smaller independent films.

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Breaking the Time Barrier (ebook)

Breaking the Time Barrier (ebook) | Arts Independent | Scoop.it

 Learn how to charge what you're really worth.

A great book for independent artists, freelancers, and entrepeneurs. Read this book and find out how you can earn twice as much as you do today

Nicko Gibson's insight:

I liked it. The book is free to download and you can choose to pay what you think it's worth, after reading it. 

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16 Big Marketing Ideas For Filmmakers On A Small Budget

16 Big Marketing Ideas For Filmmakers On A Small Budget | Arts Independent | Scoop.it

Why submit to the wintry economic climate when you can turn the fact that you have no money into an advantage.

 

One thing I have learned through producing independent films with Raw Talent is that throwing money at problems doesn’t necessarily make problems go away, and often the job is done with half the energy and passion need for success.

 

So true with marketing your film. The big agencies working for the big films are so tired and burnt out that their approaches to marketing are so staid. Additionally, when anything new comes along they are paralysed by board and committee meetings whereas you, being broke, can turn on a dime

Nicko Gibson's insight:

Some great tips here from the founder of Raindance Film Festival. Info about Festival Screenings, Blogs/internet marketing, IMBD Listings, creating your own Wikipedia Article, competitions, contests and sweepstakes, and more.

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Viral Video Schemes to Promote Products

Viral Video Schemes to Promote Products | Arts Independent | Scoop.it
From Seagulls stealing GoPros to Video Screens hacking in Times Square. Were these videos planned trends?
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Tremor Video - Monetize Every Video Impression on Any Screen

Tremor Video - Monetize Every Video Impression on Any Screen | Arts Independent | Scoop.it

For Publishers:

 

Tremor Video delivers a video income engine for publishers and developers to monetize every ad impression on any screen. Publishers and developers connect with numerous ad sources and partners from a single control center to capture quality brands and the top dollars they command.

 

 

For Advertisers:

 

Tremor Video is hoping to avoid boring old display ads.

With teh release of their new platform it could be easier for agencies to create and serve up more interactive mobile video ads and moreover they can avoid the problem of device fragmentation.

 

review: http://techcrunch.com/2012/05/21/tremor-video-mobile-creative-platform/


Via Alex Briscese
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Poll: Video drives brand engagement

Poll: Video drives brand engagement | Arts Independent | Scoop.it

The poll, conducted between Mar. 22-26, which surveyed 2,211 adults at least 18 years of age, found that 51% of online video viewers between the ages of 18-44 would look up a new product or brand if they saw it mentioned in an online video. 39% of viewers at least 55 years old also answered affirmatively. Additionally, 58% of consumers aged 18-34 that follow brands on social media would watch a video if a brand they follow posted a video.

The poll found that gender was a significant factor for consumers aged 55 and above. For instance, 44% of women within that age group were likely to look up a brand after seeing an online video, compared with 34% of men.


Via Ileane Smith
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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | Arts Independent | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


Via Martin Gysler
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Top 5 Tips for Building Media Relationships

One of the most difficult things about public relations is building relationships with key media players. Having a great product or interesting news does you no good if you don’t have anyone who will help you talk about it. So, how do you go about building media relationships? 1) You start off by looking for people to contact because journalists and media houses are very unlikely just to come to you

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