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The 30 Biggest Social Media Advertisers Of 2012 - Business Insider

The 30 Biggest Social Media Advertisers Of 2012 - Business Insider | Articles for Magcast | Scoop.it
Today, at Business Insider's Social Media ROI conference in New York, we'll tell you just how much advertiser money is pouring into social media, and which advertisers are making it pay off in sales. But to set the tone, ...
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Social media engagement myths, risks and lessons to learn from Whitehall

Social media engagement myths, risks and lessons to learn from Whitehall | Articles for Magcast | Scoop.it
Forget the 'usable matrix of tools', the rule of good communication is to keep things simple – and to listen like mad, says Nick Jones (Social media engagement myths, risks and lessons to learn from Whitehall - The Guardian (blog)
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10 Reasons Your Business Needs External Advisors

10 Reasons Your Business Needs External Advisors | Articles for Magcast | Scoop.it

Far too many business owners baulk at the perceived costs of engaging external advisors to assist them to improve the performance of their businesses.

 

In the long run, this reluctance to invest in external advice generally proves detrimental, to the profitability and sustainability, of their businesses.

 

As a questionable but understandable cost saving measure, many owners of established businesses tend to rely on web-based information sites or Government Small Business sites in preference to engaging external advisors.

 

Whilst accessing free advice from reputable online sites is a step in the right direction, the main problem with this approach is that often, the key link between the advice offered and the skills available in the relevant business to successfully apply the advice, is missing.

 

Sometimes, less experienced business owners, access information from sites where the business information on offer is not only of poor quality but is often wrong, and acting upon such advice, can create additional problems.

 

The other aspect which limits the value of free online advice is the assumptions made by the business owners or their managers, as to the actual problem that they are seeking information to help them to resolve.

 

It is often the case, that a symptom of a problem is being addressed, where a more complete, focussed and analytical investigation by an experienced external advisor, would establish the real underlying problem, one that must be resolved before the business can move forward.

 

Aligned to the perceived cost of external advisors being a barrier to greater engagement between businesses and external advisors, is a poor understanding by many businesses of the benefits that external advisors bring to any assignment, and the real return on investment that building a short term or ongoing relationship with an external advisor, can provide.

 

The real benefits that external advisors bring to any business which has the foresight to engage them include;

 

1) Fresh and different perspectives

 

External advisors are usually very experienced, well qualified, and through interacting with numerous businesses in a variety of industries over many years, they can look at your business from multiple perspectives, as distinct from your own limited perspective.

 

2) Unbiased viewpoint

 

An external advisor is independent, unaligned to prevailing points of view within a business, and can call it exactly as they see it, usually without fear or favour. They are able to resist filtering information via the cultural bias of the prevailing culture, and as such, can readily spot the obvious.

 

3) Greater and often more up to date expertise

 

Good external advisors generally hold relevant business related tertiary qualifications, are usually continuous learners, and generally hold memberships of relevant professional bodies that assist them to stay up to date with current business thinking, and relevant technological advances.

 

4) Broader experience base

 

External advisors in general, work from a base of extensive experience, often across many industries, and most have held senior positions in listed and unlisted companies, as well as private companies, before becoming business advisors. They also come with an extensive base of contacts that they can draw upon depending on the situations they encounter.

 

5) Time management

 

Your time is vital, and the more of it you can spend on areas which utilise your strengths, the better off your business will be for this focus. An external advisor, by focussing on what they do best, will complete assignments much faster that you can, and the results they deliver will usually be time effective in implementation, thereby saving you even more valuable time.

 

6) Level of analytical skills

 

To survive in the business world, analytical skills of a high order are a pre-requisite for any professional business advisor. The skill to ask the right questions, of the right people, and analyse the information provided, before making recommendations or assisting to rectify a problem, is a skill not easily, or quickly, attained.

 

7) Add more weight to management change initiatives

 

Any management team attempting to introduce change initiatives, will find that support for the changes in the form of well justified recommendations coming from an external advisor, will assist greatly in selling those changes into the rest of the business.

 

8) Transference of skills and methodologies

 

External advisors undertaking assignments in any business will interact with key employees, who will observe both the skills displayed by the external advisor, and the methodologies they utilise as they proceed.

 

9) Stakeholder evidence of your mindset

 

All businesses have stakeholders and whether they are shareholders, vendors, suppliers, customers, clients or employees, they will notice the engagement of external advisors. The mindset of a business owner or manager who is willing to engage external advisors, is different than that of someone unwilling to do so, and engaging external advisors is a clear and positive mindset indication.

 

10) Profitability enhancement

 

To build a successful reputation, leading to future engagements, an external advisor is very conscious of the need to deliver tangible and measurable outcomes. As a consequence, the usual outcome of the involvement of an external advisor, are changes which once bedded down, positively impact on bottom line performance.

 

Clearly understanding the range of benefits that an external advisor can bring to a business, allows a business owner to conduct a more balanced assessment of the potential return on investment available, from engaging a suitable external advisor.

 

In most cases, a balanced assessment will establish that the returns on offer will fully justify a business owner’s decision, to advance down the path of engaging an external advisor.


Via Daniel Watson
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Marty Koenig's comment, September 28, 2012 12:13 PM
Right on!
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8 Key Insights from a Social Media Masterclass - Forbes

8 Key Insights from a Social Media Masterclass - Forbes | Articles for Magcast | Scoop.it
Forbes8 Key Insights from a Social Media MasterclassForbesTo learn more about social media success, I spoke with Chris Thomas who heads up research at Media Measurement Ltd, a specialist metrics company based in London.
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Don’t steal, don’t lie. The ethics of social media law are trickier than you think

Don’t steal, don’t lie. The ethics of social media law are trickier than you think | Articles for Magcast | Scoop.it
Social Media Week London has kicked off and as the heavens opened, a group of soggy bloggers, marketeers and interested parties arrived at Hatton Garden in London to see a talk about ...
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CompareTheMarket is top performing financial brand on social media

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Price comparison sites are proving to be better at engaging customers via social media than high street banks, with CompareTheMarket.com achieving the highest engagement scores thanks to its meerkat character.
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How to get a recruiter’s attention through social media

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Are you tired of filling out job applications and sending out cover letters? Try getting a recruiter's attention through a social media campaign.
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How to Optimize Social Media to Kick Start Your Career | Jeffbullas's Blog

How to Optimize Social Media to Kick Start Your Career | Jeffbullas's Blog | Articles for Magcast | Scoop.it
The very social media skills possessed by today’s university student, regardless if they are 18 or 35, might lead to that first good job even in tough times if they take the time to start a career oriented blog, use Facebook wisely and optimise...
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Social Media for Small Businesses - is it worth it? - Sacramento Bee

Social Media for Small Businesses - is it worth it? - Sacramento Bee | Articles for Magcast | Scoop.it
Social Media for Small Businesses - is it worth it?Sacramento BeeNEW YORK, Sept.
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29 Content Marketing Secrets - Free eBook

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The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage.
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Register Early for Entrepreneurial Assistance and Learn How to Start a

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I am here to tell you that the 10-week intensive course is a very strong program for anyone who is thinking about starting a business, and a great refresher course for any business owner already in practice.
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10 Steps to Succeed in Effective Use of Social Media | ChiefExecutive.net | Chief Executive Magazine

10 Steps to Succeed in Effective Use of Social Media | ChiefExecutive.net | Chief Executive Magazine | Articles for Magcast | Scoop.it
10 Steps to Succeed in Effective Use of Social Media http://t.co/cV7NiweV via @sharethis...
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How to Start a Home Business: 5 Steps to Home Business Success

How to Start a Home Business: 5 Steps to Home Business Success | Articles for Magcast | Scoop.it
Taking the leap into entrepreneurship can be overwhelming. You may not know where to begin. Though home business ownership can be a rewarding experience, there are some necessary steps to ensure success.
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Using Humor In Your Marketing … Even In B2B Marketing

Using Humor In Your Marketing … Even In B2B Marketing | Articles for Magcast | Scoop.it
Using Humor In Your Marketing … Even In B2B Marketing http://t.co/5o1sHCHc #socialmedia...
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Ford's Social Media Manager Just Made GM Look Ridiculous ...

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"What's the ROI of putting your pants on every day?
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Win the online reputation land war

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Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s...
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5 Reasons Why You Received the Social Media Scarlet Letter

5 Reasons Why You Received the Social Media Scarlet Letter | Articles for Magcast | Scoop.it
5 reasons why you received the social media scarlet letter.
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A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates | Articles for Magcast | Scoop.it
How to optimize the timing and frequency of your social media updates based on best practices and the nuances of your particular audience. (Nailing the Timing & Frequency of Social Media Updates (PLUS homage to a killer Disney movie!
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5 ways to make social media measurement easier | Articles | Main

5 ways to make social media measurement easier | Articles | Main | Articles for Magcast | Scoop.it
Avoiding measurement won't make it go away. Follow these tips to ease the pain. (5 ways to make social media measurement easier http://t.co/aClZfCni via @MarkRaganCEO [Like!
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GenerateYourBuzz.com | Free Twitter Followers | Free YouTube Views

GenerateYourBuzz.com | Free Twitter Followers | Free YouTube Views | Articles for Magcast | Scoop.it
Check out http://generateyourbuzz.com! Buy Twitter Followers | SoundClick | Buy Youtube Views | Instagram Followers l DatPiff Promo l ReverbNation Plays | Free Twitter Followers | Free YouTube Views (Hit up the site and get the best in social media...
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Australian Kelpie Information, Pictures of Australian Kelpies | Dogster

Australian Kelpie Information, Pictures of Australian Kelpies | Dogster | Articles for Magcast | Scoop.it
A must-read on Australian Kelpies: information, pictures, temperment, personality, training tips, breed comparisons, puppies, community, Australian Kelpie adoption and rescue.

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U.S. Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B Market

U.S. Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B Market | Articles for Magcast | Scoop.it
The researchers at eMarketer have put out their latest figures on mobile advertising revenue in the U.S., and while they are holding firm on their forecast that they will bring in $2.6 billion this year (it’s a number they actually put out in...
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How to get a business off the ground in a week and revenue generating in a month. « TrepCoach

How to get a business off the ground in a week and revenue generating in a month. « TrepCoach | Articles for Magcast | Scoop.it
Effective tips on how to launch your business in a week and start generating revenue in a month.
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Choosing The Right Social media Website – Let’s Talk | Success Is A Choice

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5 Instagram Tactics to Increase Social Media Engagement | Heidi Cohen

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Want social media engagement? Use Instagram because this mobile photography app is social media engagement superglue.  As research from Simply Measured shows, a picture is worth a thousand engagements.
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