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The art and science of marketing through the digital channel
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Using Social Research Insights to Build Search Marketing Strategies

Using Social Research Insights to Build Search Marketing Strategies | artandscienceofmarketing | Scoop.it
The integration of social media and search marketing is a relatively new concept for many businesses. But social media marketing has come a long way since making its first appearance in the digital world.
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As brands tap into power of social media, Facebook reaps the rewards - Financial Post

As brands tap into power of social media, Facebook reaps the rewards - Financial Post | artandscienceofmarketing | Scoop.it
Financial PostAs brands tap into power of social media, Facebook reaps the rewardsFinancial PostFor L'Oreal, adding a social component to the marketing campaign was a no brainer.
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Content Curator Will Be New And Important Role In Organizations | Forbes

Content Curator Will Be New And Important Role In Organizations | Forbes | artandscienceofmarketing | Scoop.it

Interesting excerpt from this article:

 

"Content is in the center of it all.

 

Few organizations have an overarching strategy that channels all this branded content into a consolidated planning model. In parallel, we see lack of defined leadership for overall orchestration and accountability for content-driven programs.

 

This will become a business priority as companies seek more discipline in how stories are conveyed – not to mention cost savings that come with more disciplined sourcing, curating and production.

 

Look for new leaders and content functions to emerge to support a range of marketing disciplines and community programs. And as part impart new ways to help teams understand how content plays holistically within plans that reflect the way people now consume and share content...."

[read full article http://j.mp/uGwFo8


Via Giuseppe Mauriello, Herve Peitrequin
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Giuseppe Mauriello's comment, November 7, 2011 1:23 PM
Hi Robin,
we are curating! :-)
Giuseppe Mauriello's comment, November 7, 2011 1:24 PM
Much appreciated!
Giuseppe Mauriello's comment, November 7, 2011 1:30 PM
You esteem is my fuel!
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Top 50 Branded Facebook Fan Pages – September 2011

Top 50 Branded Facebook Fan Pages – September 2011 | artandscienceofmarketing | Scoop.it
The rate of fan page growth has clearly slowed over the last several months. While two of the past 12 months have seen average growth over 30%, this month sees average growth of only 2%, and only three pages in the Top 50 were able to reach 6% growth in September. Last month, several of the Top 50 Branded Facebook Fan Pages had double digit growth..

Via Alex Butler
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Digital Marketing in 2012 | Search Marketing ... - Sleeping Giant Media

Digital Marketing in 2012 | Search Marketing ... - Sleeping Giant Media | artandscienceofmarketing | Scoop.it
... is set to continue. The implication: Ensure that you have a plan for your social media strategy, and that it is done within the context of search engine marketing as this will be the only way you can leverage it to its full effect.
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Social media marketing and business trends 2012

Social media marketing and business trends 2012 | artandscienceofmarketing | Scoop.it
So, you want to know what's going to happen next? Social media is evolving fast and marketers are starting to catch up.

Via Alex Butler
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The Value of Data Visualization

One of the first questions that people ask when we discuss our social media services is “why should we use infographics?” As our partners at Column Five Media say, “Data Visualization communicates information to a large audience. Knowledge is power, but how do we make knowledge powerful?”

Their answer (and we agree) is through data visualizations.

More and more people every day are starting to learn what infographics are. They have likely seen at least one motion graphic that works magic through movement and visual interaction. Still, what does it all mean and how does it work?

Here’s a quick view of the answer:

Via Alex Butler
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Get a social strategy or lose out on search | Archive | Marketing Week

Get a social strategy or lose out on search | Archive | Marketing Week | artandscienceofmarketing | Scoop.it
Before long, SEO will not be enough to secure high-ranking search results. The amount of approval a brand wins on social media will also be a crucial factor.
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