Amazon Enters Art World; Galleries Say They Aren't Worried | WBUR & NPR | art |
Local record and book shops have been disappearing as the market for music and literature moves online. In the past few years, there's been a growth in sites that sell fine art on the Internet. On Tuesday, Amazon joined that market. But in this case, many brick and mortar galleries aren't seeing the Internet as a threat.Modernbook Gallery in San Francisco currently has 11 very large eerie photos of a fair-skinned woman in a white-lace dress donning its walls. In one photo, the woman sits in a chair and feeds milk to a TV. In another, the top half of her head is replaced by a bird cage.The artist's name is Jamie Baldridge. Gallery manager Danny Sanchez says the work was inspired by Baldridge's childhood and "afternoons reading fairy tales for their dark nature. So you kind of get a little bit of that in his imagery."It's especially exciting to Sanchez that art collectors are able to look at and buy these creative photos online."It'll be another outlet for us to showcase our artists and get that wider range of people who are looking for art that would normally not come across into our building," he says.And Sanchez was eager to partner with Amazon. "They redefined online shopping, and I think they have the ability to do that for this new kind of marketplace for art," he says.The audience for visual art is there, says Peter Faricy, vice president of Amazon Marketplace, which is overseeing the launch. Faricy says the company was getting customer requests to put art on Amazon."We know our customers love fine art and want ways to discover more of it. And so this really gives them a way to discover artists far beyond their geography," he says.Click headline to read more and listen to NPR radio segment--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc