Are you leading or just managing your wedding company?
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Rescooped by Chris Evans from Weddings & Wedding Planning
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Why Wedding Photographers Prices are “Wack” | Erie PA Wedding Photographer Response

Why Wedding Photographers Prices are “Wack” | Erie PA Wedding Photographer Response | Are you leading or just managing your wedding company? | Scoop.it
Earlier today my friend and fellow photographer posted a link to a craigslist ad from a woman in Seattle looking for a wedding photographer.

The woman was upset because she thought that $3000 fo...

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Rescooped by Chris Evans from SEO and Social Media Marketing
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Are you leading or just managing your wedding company? | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


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Rescooped by Chris Evans from Managing Sustainability
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Introducing TweetCharts: Get The Twitter Data You Need | Dan Zarrella

Introducing TweetCharts: Get The Twitter Data You Need | Dan Zarrella | Are you leading or just managing your wedding company? | Scoop.it
It used to be that if you wanted to get data on a certain industry, keyword, hashtag or Twitter user you had to wait for a geeky, social media scientist type to...

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Scooped by Chris Evans
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bridalbizblog

bridalbizblog | Are you leading or just managing your wedding company? | Scoop.it

Leadership is about taking risks and overcoming obstacles. When Chris Evans, top speaker in the wedding circuit, left the wedding industry as a major bridal show producer, he decided to use his skills and teach wedding merchants ‘how to sell’ through workshops, seminars and more. However, there were a lot of obstacles in his way. This included a massive brick-and-mortar system of getting the word out to those in the wedding industry via direct mail and advertising costs. But he left his safe job and founded ‘Evans Sales Solutions, LLC,’ and stepped into the training and speaking circuit, changing the way many in this industry look at ‘sales and marketing.’

 

What is the key to assessing big decisions and overcoming obstacles that he used? He didn’t want to waste his ‘God-given talent’ of teaching and then regret not doing it. He would have regretted not joining the ‘speaking circuit,’ where he has met and trained thousands in the wedding industry to grow their businesses.

 

He had a clear vision of what he wanted to do, he knew the obstacles involved, set out to overcome them, knowing the whole time that there was a high failure risk. He didn’t want to be 80 years old and regret what he could have done for this industry. His theme every morning? ‘It’s a Bright New Day Filled with Possibilities!’

 

Will you look back with regret at what could have been in your wedding organization? Maybe you’ve owned your bridal business for a long time or been in an executive position for a few years, but are you leading or managing?

 

Leadership is about making the hard choices and living with the outcomes, good or bad. Managing is more about ‘not doing the hard things-keeping all running smoothly’ thus making sure employees, vendors and customers are all happy.

Sometimes though, the path to a greater success requires you to ‘rock the boat,’ to the point of tipping it over.

 

The first step is to: Know where you are going in this industry. Too many bridal companies start with a ‘passionate idea,’ and then ‘just survive the ride.’ They are not plotting their growth plan; they are doing what they’ve always done, hoping that it’s enough to get by for another day. If you are a leader, you won’t go for that.

 

Second step: Make a list of how you are going to make it happen! List the easy steps, and list the obstacles. By listing the obstacles, you can then go around them, through them, over them or simply get rid of them. Most obstacles are going to fall into the category of people, products or the structure you have in place. Ask yourself: Is this the right management team to get you where you want your company to be? Is your product on the ‘edge’ of what 18-36 year old brides are looking for? Is your company structured to handle the challenges that lie ahead (yes, they are there) on your path to growth?

 

This is where leadership comes in. Do you have the DISCIPLINE (consistency plus perseverance) or SELF CONTROL (the ability in the heat of the moment to take a specific action in the right direction) and COURAGE (Strength of purpose, to do your best and not swerve from your path) to grow your business?

 

None of these changes are easy. But that’s the difference between a leader and a manager. A leader says, ‘we are going a different direction and that means things are going to have to change.’ Your other option is to leave things alone and play it safe. But get ready, Chris won’t be standing next to you at 80, when you declare, ‘I could have done so much more!!’

 

Evans Sales Solutions/ Bridal Marketing Concierge, leaders in the wedding industry with support products, business training, sales & marketing techniques to grow your business. As a solutions-based and results-driven concierge we create opportunities to grow your bridal business sales and increase your profitability. Reach us by calling: 805-322-4446 or go to: www.BridalMarketingConcierge.com

 

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