app to person and sms text marketing
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Festival fined for ‘distressing’ texts pretending to be people’s mums

Festival fined for ‘distressing’ texts pretending to be people’s mums | app to person and sms text marketing | Scoop.it
All of the facepalms.
Reach Data's insight:

SMS Marketing gone wrong.

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3 Rules CMOs Should Follow When Running SMS Campaigns

3 Rules CMOs Should Follow When Running SMS Campaigns | app to person and sms text marketing | Scoop.it
We've all heard that automated voice mail lady, telling us what to do after the beep. But fewer people than ever are leaving messages. And the millennials, they won't even listen to them — they'd much rather receive a text or Facebook message. "I did have at one point in time [...]
Reach Data's insight:

Great tips to make your SMS text message marketing campaigns really work.

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Is There Still Life for SMS? - PR Newswire (press release)

LONDON, November 3, 2014 /PRNewswire/ --

As SMS revenues are expected to start declining in 2017, the messaging...
Reach Data's insight:

SMS revenues are predicted to remain constant until 2017, but don't expect a quick decline. A2P messaging and SMS marketing will still be profitable for many years after.

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SMS Marketing: Old, but Still Gold!

SMS Marketing: Old, but Still Gold! | app to person and sms text marketing | Scoop.it
Just to give you a perspective, according to a UN report, people in India have access to a mobile phone more than they have access to toilets. Translate this to the global scenario and wonder in amaz…
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Text Messages As an Anti-Malaria Measure -- Science of Us

Text Messages As an Anti-Malaria Measure -- Science of Us | app to person and sms text marketing | Scoop.it
Friendly, potentially life-saving reminders.
Reach Data's insight:

SMS is an effective way to reach and engage your audience, whatever you're using it for.

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SMS marketing: A good add-on for your social media campaigns | Socialmedia.biz

SMS marketing: A good add-on for your social media campaigns | Socialmedia.biz | app to person and sms text marketing | Scoop.it

SMS marketing is powerful and direct, but it can be intrusive if you don't establish boundaries. The power of coupons to convert ... and other mobile tips Target audience: Marketing professionals,...

Reach Data's insight:

Great advice on making SMS marketing work.

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Twitter debuts Digits, its SMS-based authentication solution | MobileSyrup.com

Twitter debuts Digits, its SMS-based authentication solution | MobileSyrup.com | app to person and sms text marketing | Scoop.it
Twitter debuts Digits, its SMS-based authentication solution
Reach Data's insight:

We think that Digits could make a customer more likely to provide their mobile phone number, which you can then use for SMS delivered customer service, and in the long term, marketing campaigns.

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Web SMS | Reach Interactive

Web SMS | Reach Interactive | app to person and sms text marketing | Scoop.it
Send bulk SMS text messages for your business direct from your PC, mobile phone or tablet, including iPhones and iPads, using our SMS web interface
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Believing these 4 SMS marketing myths will cost you money

Believing these 4 SMS marketing myths will cost you money | app to person and sms text marketing | Scoop.it
Misconceptions, untruths, myths and misunderstandings. Believing them can lead you to make bad business decisions. Here …
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Text into Christmas | Reach Interactive

Text into Christmas | Reach Interactive | app to person and sms text marketing | Scoop.it
Holiday season, it's about giving - and receiving. - text messages?
Reach Data's insight:

SMS text messages are a great way to spread a little cheer during the Holiday Season. We've got some useful advice on how to make the most of your SMS marketing campaigns. 

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Text messaging could motivate Latino adults to exercise

Text messaging could motivate Latino adults to exercise | app to person and sms text marketing | Scoop.it
Latino adults at risk of heart disease exercise more after receiving motivational text messages five days a week, a pilot study suggests.Peripheral arterial disease (PAD) affects 13.
Reach Data's insight:

Even for medical/fitness reasons, text messaging is an effective call to action.

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The future of technology? It’s in your hands | John Naughton | Technology | The Guardian

The future of technology? It’s in your hands | John Naughton | Technology | The Guardian | app to person and sms text marketing | Scoop.it
Now that everyone owns a smartphone, technology’s advances will be imperceptible, writes John Naughton
Reach Data's insight:

Smartphones: an example of ubiquitous computing. With everyone carrying a phone, SMS is the best way to reach them.

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Mobile Technology Fact Sheet | Pew Research Center's Internet & American Life Project

Mobile Technology Fact Sheet | Pew Research Center's Internet & American Life Project | app to person and sms text marketing | Scoop.it
Key data points on mobile technology from the Pew Research Center's Internet & American Life Project
Reach Data's insight:
Insightful stats from PewResearch on mobile tech, a great indicator of why SMS texts are a good marketing channel.
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Can text messaging solve Karachi’s incredible unpaid water bill problem?, via @Citiscope

Can text messaging solve Karachi’s incredible unpaid water bill problem?, via @Citiscope | app to person and sms text marketing | Scoop.it
by Mahim Maher KARACHI, Pakistan — This is a city of more than 20 million people, and most of them don’t pay their water bills. To get its predominantly Mu
Reach Data's insight:

SMS used by Indian water board to reach customers, providing tips, alerting to shortages and outages, and their upcoming bill.

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Tyntec: App-to-person SMS is on the rise - RCR Wireless News

Tyntec: App-to-person SMS is on the rise - RCR Wireless News | app to person and sms text marketing | Scoop.it
If you’ve used text messages from Facebook or Google to authenticate your account information, you’ve used application-to-person messaging – and a recent survey from Mobilesquared shows that such u...
Reach Data's insight:

While SMS use is dropping between friends and family, it's rising fast as an effective communication channel for businesses and organisations. SMS is a good channel for customer service as well as text message marketing campaigns. App-to-oerson could be your own existing CRM using an SMS API, or a web platform designed specifically for sending and managing marketing SMS messages and responses.

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Top 5 Benefits of Text Messaging Marketing | Best Mobile Sites

Top 5 Benefits of Text Messaging Marketing | Best Mobile Sites | app to person and sms text marketing | Scoop.it
The key to text messaging marketing involves providing a discount, a free item, or something else that the consumer finds valuable.But how does text message
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SMS Marketing - Start with Service and Add Promotion Carefully

SMS Marketing - Start with Service and Add Promotion Carefully | app to person and sms text marketing | Scoop.it
SMS Marketing has the power to deepen your customer relationships, raise your customer service performance levels, increase repeat business and generate referrals. What's not to like? However, keep the service/promotion balance tilted well toward service to keep the customer connected in this channel.
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