App Marketing and the App Ecosystem
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App Marketing and the App Ecosystem
Articles and news about the conundrum of app marketing
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Local Corporation - Mobile App-etite - Quenching Consumers' Thirst for Local Shopping

Local Corporation - Mobile App-etite - Quenching Consumers' Thirst for Local Shopping | App Marketing and the App Ecosystem | Scoop.it
Local Corporation, (NASDAQ:LOCM) a leading local advertising technology company connecting millions of online and mobile consumers with businesses and products.
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A breakdown of the mobile shopping app ecosystem.

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The Apps That Are Changing American Cities - POLITICO Magazine

The Apps That Are Changing American Cities - POLITICO Magazine | App Marketing and the App Ecosystem | Scoop.it
“POLITICO Magazine The Apps That Are Changing American Cities POLITICO Magazine Writing about Boston's adventures in mobile technology, Ben Schreckinger profiles its crowning achievement to date—Citizens Connect, a cell phone app that empowers...”
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034 APPetite App Marketing podcast - JawCandy interview

034 APPetite App Marketing podcast - JawCandy interview | App Marketing and the App Ecosystem | Scoop.it
The 34th episode of the APPetite App Marketing podcast features an interview with Leon Dorado and Arash Eskandari of JawCandy. Leon and Arash discuss the development process for their first app Bum...
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The 34th episode of the APPetite App Marketing podcast features an interview with Leon Dorado and Arash Eskandari of JawCandy, a small app development team. Leon and Arash discuss the development process for their first app, Bumify, and why they're focusing on reskinning existing apps.

 

#podcast #appmarketing #digitalmarketing #iOS #Android

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Inside The Surprisingly Non-Evil Ad System Saving Facebook's Business

Inside The Surprisingly Non-Evil Ad System Saving Facebook's Business | App Marketing and the App Ecosystem | Scoop.it
Nearly half of all top developers now use Facebook's mobile app install ads as a main channel to acquire traffic.
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Behind Facebook’s mobile advertising growth is an unlikely audience: mobile app developers.

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One-Third of Americans Now Own Tablets

One-Third of Americans Now Own Tablets | App Marketing and the App Ecosystem | Scoop.it
Tablet computers are no longer a niche market. More than one third of Americans own tablets such as the iPad, Samsung Galaxy or Kindle Fire, according to new Pew Internet research.
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Leo Chan's curator insight, May 30, 2014 4:26 AM

Consider it as a sign that...mobile market is really big and is growing..

Most of the people really don't need a large desktop/laptop for their everyday internet browsing.

Developer should really focus on mobile device allowing it to perform function as rich as desktop pc does.

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030 APPetite App Marketing podcast - Trevor McKendrick interview, Salem Software LLC

030 APPetite App Marketing podcast - Trevor McKendrick interview, Salem Software LLC | App Marketing and the App Ecosystem | Scoop.it
The 30th episode of the APPetite App Marketing podcast features an interview with Trevor McKendrick of Salem Software LLC. Trevor discusses how he created a popular Spanish Language Bible app for i...
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028 APPetite App Marketing podcast – Christopher Haag, Hamster Chase, developer

028 APPetite App Marketing podcast – Christopher Haag, Hamster Chase, developer | App Marketing and the App Ecosystem | Scoop.it
The 28th episode of the APPetite App Marketing podcast features an interview with Christopher Haag, developer of Hamster Chase, a fun game available for iOS and Android. Haag discusses how he got 1...
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026 APPetite App Marketing podcast - Carson Barker and Cliff Haley of Appspire

026 APPetite App Marketing podcast - Carson Barker and Cliff Haley of Appspire | App Marketing and the App Ecosystem | Scoop.it
The 26th episode of the APPetite App Marketing podcast features an interview with Carson Barker and Cliff Haley of Appspire, an app marketing and advertising firm. Barker and Haley are the authors ...
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How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App

How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App | App Marketing and the App Ecosystem | Scoop.it
There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns.
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024 APPetite App Marketing podcast - Adrienne Gauldie, Trademob, interview

024 APPetite App Marketing podcast - Adrienne Gauldie, Trademob, interview | App Marketing and the App Ecosystem | Scoop.it
The 24th episode of the APPetite App Marketing podcast features an interview with Adrienne Gauldie, Country Manager UK, at Trademob. Berlin-based Trademob is a data-driven mobile app marketing plat...
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App Marketing Strategies 2013

App Marketing Strategies 2013 | App Marketing and the App Ecosystem | Scoop.it
So you’ve made a killer app, it sits well in the app store, and there’s no app out there that’s quite like yours, but unfortunately, the biggest part to y
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[Report] App Developer Economics 2013 – Key Insights | VisionMobile

[Report] App Developer Economics 2013 – Key Insights | VisionMobile | App Marketing and the App Ecosystem | Scoop.it
[We've just published Developer Economics 2013: the tools report. This report [vm_form_download link_text='(free download)' product_id='3789']! is based on a
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023 APPetite App Marketing podcast - Archana Patchirajan, Hubbl, interview

023 APPetite App Marketing podcast - Archana Patchirajan, Hubbl, interview | App Marketing and the App Ecosystem | Scoop.it
The 23rd episode of the APPetite App Marketing podcast features an interview with Archana Patchirajan of Hubbl - an app discovery app. More information about how app developers can work with Hubbl ...
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Apple Warns Facebook Over App Store Downloads - Business Insider

Apple Warns Facebook Over App Store Downloads - Business Insider | App Marketing and the App Ecosystem | Scoop.it
“The rule change appears to be aimed at apps that promote other apps in a way that makes them compete with the App Store, or apps that incentivize downloads of other apps — app spam, in other words. But some people ...”
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5 Under the Radar Mobile App Growth Hacks

“ If you search for mobile app growth hack examples online, they're hard to find. And when you do find them you get the same ‘ole Paypal, Hotmail, and Airbnb gro…”
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032 APPetite App Marketing podcast - Luis Levy of NovyPR interview

032 APPetite App Marketing podcast - Luis Levy of NovyPR interview | App Marketing and the App Ecosystem | Scoop.it
The 32nd episode of the APPetite App Marketing podcast features an interview with Luis Levy of NovyPR. Levy discusses how app developers and small app studios can best market their iOS and Android ...
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New episode - APPetite App Marketing podcast – Luis Levy of NovyPR. Learn how to use Reddit to market your app.

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031 APPetite App Marketing podcast - Sam & Seth Coster, Butterscotch Shenanigans, interview

031 APPetite App Marketing podcast - Sam & Seth Coster, Butterscotch Shenanigans, interview | App Marketing and the App Ecosystem | Scoop.it
The 31st episode of the APPetite App Marketing podcast features an interview with Sam and Seth Coster, of Butterscotch Shenanigans, developers of the new game Quadropus Rampage available for iOS an...
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6 cost-effective ways to acquire more app users - iMediaConnection.com

6 cost-effective ways to acquire more app users - iMediaConnection.com | App Marketing and the App Ecosystem | Scoop.it
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Birth of a scary iPad app - Haunting Melissa uses push technology to spook you

Birth of a scary iPad app - Haunting Melissa uses push technology to spook you | App Marketing and the App Ecosystem | Scoop.it
Does the iPad allow for more innovative approaches to entertainment than traditional PCs? Ask Neal Edelstein and he won’t hesitate to answer with a resounding “Yes!”
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10 things you MUST DO to become a successful app developer

10 things you MUST DO to become a successful app developer | App Marketing and the App Ecosystem | Scoop.it
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Why Steve Jobs Never Listened to His Customers

Why Steve Jobs Never Listened to His Customers | App Marketing and the App Ecosystem | Scoop.it
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."—
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Leo Chan's curator insight, May 30, 2014 4:13 AM

Interesting article showing that there are different ways to be success including product push and customer pull.

I think innovation companies such as game and technology cant mainly rely on asking the customer what they want. Things need to be balance and we need to push some new ideas out to the market

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025 APPetite App Marketing podcast - Howard Tsao, CEO of Muse Games, interview

025 APPetite App Marketing podcast - Howard Tsao, CEO of Muse Games, interview | App Marketing and the App Ecosystem | Scoop.it
The 25th episode of the APPetite App Marketing podcast features an interview with Howard Tsa, CEO of Muse Games. Muse Games is a New York-based indie studio that uses the Unity game engine. Muse Ga...
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The iOS App Marketing Strategy Guide

The iOS App Marketing Strategy Guide | App Marketing and the App Ecosystem | Scoop.it
After a few app launches, observing many more, talking with several app developers and testing cool services, we're starting to get a pretty really good feeling about what can be done to make an app a success.
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Apps World's HackFest seeks the gold mine in TV

Apps World's HackFest seeks the gold mine in TV | App Marketing and the App Ecosystem | Scoop.it
In an attack of the codiacs, a group of 100 code-writing, reality-bending developers gathered in a backroom Thursday at Apps World North America 2013 to re-imagine the way we watch TV.
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The changing landscape of app discovery | VisionMobile

The changing landscape of app discovery | VisionMobile | App Marketing and the App Ecosystem | Scoop.it
[The explosive growth of app ecosystems is creating serious bottlenecks in app discovery that only popular apps can overcome. Having 700 thousand apps is great
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Leo Chan's curator insight, May 30, 2014 4:20 AM

I consider this as the main challenge of nowadays apps market.

Once ago I have read an article about apps discovery and it is saying that the search technology is way behind data storage..Apple can have a few thousand apps of one kind but people will never be able to look though all of them.

This article proposed that using social network as the main channel for app discovery, i think is a workable ideas!!

It is better if customer already know your apps title before entering the apps store!