App Discovery & Promotion
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App Discovery & Promotion
The App Stores are catalogs. Not ideal to discover and promote apps.
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Apple’s App Discovery Lead On Google Is Shrinking, But Mobile Publishers Shouldn’t Be Too Worried | TechCrunch

Apple’s App Discovery Lead On Google Is Shrinking, But Mobile Publishers Shouldn’t Be Too Worried | TechCrunch | App Discovery & Promotion | Scoop.it
Editor’s Note: This is a guest post by Matthäus Krzykowski is a co-founder of Xyologic, a mobile app search engine.
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Curating and Relevance: A conversation with Ouriel Ohayon of Appsfire

While at LeWeb 2009, I was engaged by my6sense to have a series of video conversations with a select number of the influencers attending the event. The premi...


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Appsfire Explore: Discover the Best Free & Paid Apps

Appsfire Explore: Discover the Best Free & Paid Apps | App Discovery & Promotion | Scoop.it
★☆★ Welcome to Appsfire 3.4 ★☆★ Download the app that 3 million people are using to discover the best apps on the App Store. Rated ★★★★...
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Why Mobile Will Dominate the Future of Media and Advertising

Why Mobile Will Dominate the Future of Media and Advertising | App Discovery & Promotion | Scoop.it
We're about to enter a world where there are more tablets and smart phones than PCs. If you're in the mobile advertising business, your rocket ship takes off in five, four, three ... (#Waarom was een #mobiele #versie van uw #website #belangrijk?
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Straight from the Labs: Introducing Appstein to Help You Download More Intelligently

Straight from the Labs: Introducing Appstein to Help You Download More Intelligently | App Discovery & Promotion | Scoop.it
What you see in our major product lines – our mobile apps, App Booster - is just the tip of the iceberg. Below the surface there’s a lot of data and intelligence about apps, and we’ll often leverage this  to come up with interesting lab experiments.
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Inter-app communication and the future of app (re)discovery

Inter-app communication and the future of app (re)discovery | App Discovery & Promotion | Scoop.it
  This post is fairly technical in nature, but also fairly accessible. Inter-app communication is still in its infancy.
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Some thoughts on Appvertising and App Discovery [and precisions on how appsfire works]

Some thoughts on Appvertising and App Discovery [and precisions on how appsfire works] | App Discovery & Promotion | Scoop.it
The App discovery is a young industry. But also a very messy one with all kinds of weird and shady business practices. Recently a lot was said about the Bot and fake download business. But this is just the tipping point of a bigger set of problems.
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Introducing the Appsfire App Score, the ultimate quality score for mobile apps

Introducing the Appsfire App Score, the ultimate quality score for mobile apps | App Discovery & Promotion | Scoop.it
The Short Version Appsfire is introducing today a powerful and innovative signal to assess whether an app is worth downloading.
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Better advertising by aligning with user mindset: Google vs. Facebook vs. Appsfire

Better advertising by aligning with user mindset: Google vs. Facebook vs. Appsfire | App Discovery & Promotion | Scoop.it
Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views.
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Apple App Store downloads in China triple, but developer revenues ... - Computerworld

Apple App Store downloads in China triple, but developer revenues ... - Computerworld | App Discovery & Promotion | Scoop.it
USA TODAYApple App Store downloads in China triple, but developer revenues ...ComputerworldDownloads from China on Apple's App Store have tripled from a year ago, but developers in the country must continue to look overseas to generate revenues, ...10...
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Facebook Mobile Advertising: Early Results

Facebook Mobile Advertising: Early Results | App Discovery & Promotion | Scoop.it
Earlier this week we formally announced support for Facebook mobile advertising, releasing a new Ad Engine feature that enables marketers to reach people in their Facebook mobile News Feeds. While it is still early, initial ...
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Straight from the Labs: Introducing Appstein to Help You Download More Intelligently

Straight from the Labs: Introducing Appstein to Help You Download More Intelligently | App Discovery & Promotion | Scoop.it
What you see in our major product lines – our mobile apps, App Booster - is just the tip of the iceberg. Below the surface there’s a lot of data and intelligence about apps, and we’ll often leverage this  to come up with interesting lab experiments.
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Baidu Reveals Secret Recommendation System | TechNode

Baidu Reveals Secret Recommendation System | TechNode | App Discovery & Promotion | Scoop.it
Liao Ruoxue, lead architect of Baidu revealed this week that a 100+ people team in the company has been working on a recommendation system since last year. The system has been implemented into many services like ...
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How To Make Your Mobile phone Advertising and marketing Efforts A Hit | childrensjewellery.org

How To Make Your Mobile phone Advertising and marketing Efforts ...: Could mobile phone marketing become the aft...
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Share your favorite iPhone and Android apps on Facebook Timeline

Share your favorite iPhone and Android apps on Facebook Timeline | App Discovery & Promotion | Scoop.it
Today Facebook is opening its Open Graph to Third Party apps.
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Is App Discovery broken? you bet it is [hard fact infographic]

Is App Discovery broken? you bet it is [hard fact infographic] | App Discovery & Promotion | Scoop.it
All app developers know it: it is hard to get discovered. But it will get worse before it gets better. Why? because there is more and more apps and because the native discovery mechanism built in the App Store are limited.
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Google: want to enable app discovery? Allow price drops, create a real affiliate program

Google: want to enable app discovery? Allow price drops, create a real affiliate program | App Discovery & Promotion | Scoop.it
Google Play Store is suffering from a weak app discovery experience.  In spite of the redesigns and the web presence they introduced recently, most people still suffer from finding great apps in the newly named Play store.
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Facebook app center: what’s not being said and asked

Facebook app center: what’s not being said and asked | App Discovery & Promotion | Scoop.it
Yes. We heard about Facebook app center. We read the news. But a lot of critical information and questions have been ignored.
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Apple expands App Store to 32 new territories in Africa, Europe, Asia-Pacific

Apple expands App Store to 32 new territories in Africa, Europe, Asia-Pacific | App Discovery & Promotion | Scoop.it
  As promised by Apple CEO Tim Cook at WWDC, Apple has expanded the App Store’s reach to 155 total territories, by adding 32 new territories today. An email to registered iOS and Mac dev...
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