In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture | App-books |
Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.

DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

  • The Creative/Marketing Line Has Blurred
  • Successful Transmedia Engages on Multiple Levels
  • The Marketing Is an Extension of the Story Itself
  • Challenge and Opportunity

Via The Digital Rocking Chair