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M2M and GPS: using data to automate logistics - TechRadar UK

M2M and GPS: using data to automate logistics - TechRadar UK | Ani's(Digital)SmallWorld | Scoop.it
M2M and GPS: using data to automate logistics
TechRadar UK
Logistics companies were among the first to adopt mobile devices as a means to manage and monitor their processes.
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The Internet of Things: Top five threats to IoT devices | NetworkWorld.com

The Internet of Things: Top five threats to IoT devices | NetworkWorld.com | Ani's(Digital)SmallWorld | Scoop.it

The Internet of Things (IoT) is a mass of billions of connected devices from cars to wireless wearable products. Cisco's Internet Business Solutions Group estimated 12.5 billion connected devices in existence globally as of 2010 with that number doubling to 25 billion by 2015.

 

In light of this burgeoning market, CSO identifies five categories of IoT devices at risk in the coming year. CSOs who are aware of the threats and potential damage to their organizations can prepare accordingly.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rethinking Digital Age Marketing Strategy - Branding Strategy Insider

Rethinking Digital Age Marketing Strategy - Branding Strategy Insider | Ani's(Digital)SmallWorld | Scoop.it
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.

 

Digest...

 

Marketing strategy is particularly difficult because the rules have changed. A generation ago, brands mostly strove to create buzz and “drive awareness,” now they need to build compelling experiences that keep consumers engaged.

 

However, the old tasks have not gone away. We still need to run TV ads and in-store promotions, man conference booths and hand out brochures, but now on top of that we have a whole new world of algorithms, apps and devices to master. To meet the new challenges, we need a new strategic approach, a new mindset and new organizations.

 

The above chart shows the three core brand objectives aligned with six tactical strategies. Mere platitudes and a “one size fits all” approach will not do, so once we’ve identified a particular area of need, we want to focus on building an approach designed for that specific task, rather than chasing the latest fad.


Via CYDigital
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Hsin-Ju Tsai's curator insight, October 1, 2014 7:26 AM

In this digital age, traditional branding strategy may not effective to be executed. This article is showing the new brand strategy, three core brand objectives with six tactical strategies. @Ashleigh Ali

 

Matthew Alipour's curator insight, October 2, 2014 1:55 AM

A big question is how can we increase the size of the end of the funnel?

Katia Giovaneli Vatneberg's curator insight, October 28, 2014 4:56 AM

Time to rethink!

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Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert

Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert | Ani's(Digital)SmallWorld | Scoop.it
I've created this infographic to highlight best strategies on how to take your social media marketing efforts from good to great.

Via CYDigital
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CYDigital's curator insight, September 11, 2013 12:33 PM
  • See the article at from www.digitalinformationworld.com
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vince tracy's curator insight, September 11, 2013 2:56 PM

great info...

Yangyu Wang's curator insight, September 25, 2013 6:07 PM

I found this article is very useful. It pointed out some of the common mistakes that many companies have made. Such as the content of their emails or messages “looks like written by a robot”, surely it can help the company reach as many as their consumers, it drives off them and develop their negative feelings about the company. Except that, “Network on every platform” and “update constantly” is the two very important items but also the easiest to be ignored by the company. It can help the company gain more followers through the multiple channels, build up their brand images, identities and reputations. Besides, even most of the companies can “be conversational” on reach down to their customers, the success of social media marketing or not still depends on the speed and quality of the response for those companies.  

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An Inside View of Walmart’s Digital Communications Strategy | Social Media Today

An Inside View of Walmart’s Digital Communications Strategy | Social Media Today | Ani's(Digital)SmallWorld | Scoop.it

Walmart was recently ranked the largest public corporation in the world by Fortune Magazine. With its worldwide recognition and overall success, it’s hard to imagine that the enterprise’s digital communication initiatives are anything but seamless and flawless. However, Walmart, like other companies both small and large, has had its share of challenges in adapting to changes in online technology — specifically in the digital marketing and communications space, according to Chad Mitchell, Senior Director of Digital Communications. Mitchell leads a team that’s tasked with delivering tailored messages to highly segmented audiences — on the right channels at the right time.

 

One of Walmart’s most difficult adjustments was learning to freely communicate its personal stories, Chad shared while giving a rare insider’s look into how Walmart has approached various digital communication challenges.

 

The Digital Learning Curve


Walmart can attribute much of its success and culture to the vision of its founder, Sam Walton, who was determined to help customers and communities save money and live better. While definitely a positive approach, this leadership and vision helped create a very humble culture that wasn’t accustomed to telling its own story, Chad says.

“As we grew, (like all businesses) we attracted not only more customers, but more media attention and more critics and we were slow to engage,” he says.

 

Walmart eventually adapted, using the explosion of digital channels to its advantage. Its communications teams became more active in telling the company’s own story — especially through the experiences of its 1.4 million associate throughout the United States. “Our associates, our customers, our suppliers and other groups we work with have been eager to see us be more vocal,” Chad says. “We’ve heard them and I think you’ve probably seen that manifest itself in the media and across the internet.”

 

As the team navigated the digital landscape, it learned to overcome communication challenges by studying and adopting social strategy, mobile adoption, better storytelling, audience and influencer identification and other tactics. “I think it’s fair to say that while other brands probably established digital footprints first, our teams (across the company) are now positioned to not only keep pace with, but are evolving every day to meet and exceed the ever growing demands of customers, media, influencers and critics alike,” Chad says.

 

Walmart’s Digital Communications team applies what it has learned to future efforts and works every day to engage with those who have questions and comments in the most transparent way possible, Chad says.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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8 Reasons To Master Customer Experience Ecosystem Mapping - Forrester | #TheMarketingAutomationAlert

8 Reasons To Master Customer Experience Ecosystem Mapping - Forrester | #TheMarketingAutomationAlert | Ani's(Digital)SmallWorld | Scoop.it

Digest...

 

A customer experience ecosystem map is a visual technique that connects end-to-end customer processes to the ecosystem of employees, partners, capabilities, processes, technology, information and interfaces involved in delivering the experiences. Without these maps, companies regularly perform “blind-man-and-the elephant” exercises in which different silos of an organization see only parts of the customer’s experience related to their own jobs. A customer experience ecosystem map breaks down this tunnel vision to help systematically improve or re-design experiences to deliver value.

 

Customer experience ecosystem maps are evolved from service blueprints, which experience designers have used since at least the mid-80s. They essentially start with a customer journey map that depicts the experience a customer has in a scenario that describes the context and the outcome the customer seeks to achieve. But it doesn’t stop there. It continues to map the value stream responsible for delivering the experience.

 

Why bother with this exercise? Here are 8 reasons:

Create empathy and a shared understanding of the customer experience.Improve communications and processes between front and back office. Focus employees and partners on strategic activities.Identify duplicated capabilities that create inconsistency and waste.Identify low-cost fixes.  Make the business case for projects single departments couldn’t make.Prioritize funding for projects. Reframe metrics.

 

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Via CYDigital
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CYDigital's curator insight, October 21, 2013 8:13 PM

Click through for greater details on the 8 reasons. If you're not familiar with the whole Customer Experience movement, this is an excellent start.

Victoria NAIBO's curator insight, November 3, 2014 4:07 PM

ajouter votre point de vue ...

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SAP Database & Technology Strategy Whiteboard

www.sap.com/solutions/technology This engaging 3 minute video will help you understand how SAP's database and technology strategy can help you run like never...
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How Content Strategy and Content Marketing Are Separate But Connected - CMI | #TheMarketingAutomationAlert

How Content Strategy and Content Marketing Are Separate But Connected - CMI | #TheMarketingAutomationAlert | Ani's(Digital)SmallWorld | Scoop.it

Excerpt...

 

Content marketing is, after all, a means of marketing. Content marketers draw and develop the larger story that our organization wants to tell, and focus on ways to engage an audience, using content so that it changes or enhances a behavior — something CMI has always stressed in our definition of content marketing:

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

 

So at its heart, content marketing is a marketing strategy — an approach that uses content to deepen our relationship with customers.

 

Content strategy, on the other hand, delves deeper into the “creation, publication, and governance of useful, usable content.” It seeks (in my words) to manage content as a strategic asset across the entirety of the organization. In fact, on his website, content strategist Scott Abel wonderfully states it as one of his company’s main missions: “Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.”

 

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Via CYDigital
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CYDigital's curator insight, October 16, 2013 8:48 PM

In case you were confused.

jaynalocke's curator insight, October 17, 2013 3:03 PM

It's easy to get confused by the two terms, content marketing and content strategy. They are, in fact, two very distinct disciplines. But the fact is, these will remain entwined in muddy waters since the way content strategy and content marketing interact varies dramatically from one company to another.