Andrew Charpentier Archetype Project
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Scotch Video ad 1985 - YouTube

Wonderful 1985 ad from Scotch. In 1985, around 25% of UK households had a VCR!
Andrew Charpentier's insight:

In this Scotch tape commercial, the skeleton is being used ironically. The focus point of the ad is that scotch tapes never fade and can be watched forever. They are, in essence, immortal. This is ironic because they have a skeleton to promote the product, and skeletons represent mortality. The choice of a skeleton as the representative is no coincidence either. The skeleton loves the product because of the fact that it doesn't die, like he does which is the reason of his love for the product. 

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Skeleton Creek (Skeleton Creek Series #1)

Skeleton Creek (Skeleton Creek Series #1) | Andrew Charpentier Archetype Project | Scoop.it
Available in: NOOK Book (eBook), Hardcover. A breakthrough new series from bestselling author Patrick Carman, featuring text and technology in an innovative new way.Strange things are happening in Skeleton Creek . . . and Ryan and Sarah are try
Andrew Charpentier's insight:

this children series is called Skeleton Creek, named after the town in which it takes place. Skeleton creek is a small mining town with some abandoned mines and mysterious things surrounding the mines. The story follows a paranormal investigation conducted by two kids, one of which was hurt in the mine. The fact that the town is named Skeleton Creek is no coincidence. The author is using the skeleton archetype of mortality to foreshadow the events that will occur through the series. For example, the main character, Ryan, broke his leg in the mine, a sign of mortality and example of the fact that people are not invincible. The mine is also haunted, which as we all know means that people have died there, another example of mortality and death which is why the town and title of the series is Skeleton Creek. Small hints like that are used by authors all the time with all of the archetypes, not just skeletons. In this specific book though, the skeleton archetype is being used to foreshadow.  

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Infobase Learning - Login

Infobase Learning - Login | Andrew Charpentier Archetype Project | Scoop.it
Andrew Charpentier's insight:

In this literary criticism of "Heart of Darkness" by Joseph Conrad, the use of a skeleton as a representation of mortality is a vocal point in some of the criticism. In paragraph 5, the main character Kurtz is introduced as a figure of mortality. Kurtz is described by other characters as a skeleton,"the cage of his ribs all astir, the bones of his arms waving". Like in Skeleton Creek, the skeleton archetype foreshadows the eventual death of Kurtz. He is also shown as a skeleton through an x-ray, which is just used as another way to foreshadow his eventual death. As always, the skeleton is shown within the character who dies, as a symbol of mortality and example that anyone can die, no matter there health.   

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The Grim Adventures of Billy & Mandy - Short Tall Tales (Preview) - YouTube

Grim tells the tales of Paul Bunyan, Pecos Bill, and John Henry in a way only Grim can. Watch more The Grim Adventures of Billy & Mandy videos and play games...
Andrew Charpentier's insight:

In this small exert from the show " The Grim Adventures of Billy and Mandy," Grim, who is the infamous Grim Reaper, is waiting for a girl to die. He acts very casual about this since he collects so many souls all the time. This not only perfectly displays the role of the grim reaper but it also perfectly shows the archetype for skeletons representing mortality. Wherever the grim reaper is, death is soon to follow. There is no coincidence that Grim is a skeleton, as a representation of mortality, he is wherever death will soon be. Throughout the entire show, Grim is always trying to collect souls so he spends his time waiting around were death is imminent. This show is a perfect example of the skeleton archetype. Even in the intro, billy and Mandy are first skeletons, then the flesh and skin is put on which is a kind of representation of the fact that they too are mortal, along with everyone else in the show.  

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The_grim_reaper_by_Funerium.jpg (1024x768 pixels)

The_grim_reaper_by_Funerium.jpg (1024x768 pixels) | Andrew Charpentier Archetype Project | Scoop.it
Andrew Charpentier's insight:

The Grim Reaper is a popular fictional character that is the embodiment of death. He is the taker of life and collects souls from the recently deceased and in every way represents mortality which is why it is no coincidence that under the black robes and hood is a skeleton. The skeleton goes hand in hand with death and a visit from the Grim Reaper is a death sentience. In numerous cultures around the world, the skeleton is used as a representation of death, and the grim reaper is no exception. The robe being black is no coincidence either and in the picture, there is a crow and a foggy background. The archetype of black represents death and mystery, which compliments the fog which is also a representation of mystery. The raven too is a representation of death and in nature, they circle and pick off the flesh of the unfortunate. Everything in this picture is all surrounding death and mystery which also go hand in hand. Nobody knows what happens after death and although there are many different beliefs throughout different religions, there is no proof on what actually happens when someone dies which is why death is surrounded in mystery. All in all, this picture is a full embodiment of the total archetype of the skeleton.     

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Twenty One Pilots - Holding on to You

Director: Jordan Bahat Cinematographer: Andrew Wheeler 1st AD: Li Lu Art Dir: Emily Taylor Hair/MU: Cat Elrod Stylist: Candice Brittain Producer: Sloane Skala Editor:…
Andrew Charpentier's insight:

In Twenty One Pilots Holding on to You music video, the skeleton archetype is clearly present throughout the video and the lyrics. In the video there is a rope tied around the singers neck which breaks and all of the people on the other end fall off into a dark abyss. This represents death, the rope breaking represents the last strand of life that the singer is holding on to. After the rope breaks his face becomes like a skeleton as well representing mortality. Also, in the lyrics, he writes  "You should take my life, you should take my soul." which also relates to death and mortality, a direct connection to the visual use of skeletons in the video. It is also no coincidence that, as in the picture of the Grim Reaper, the background is solid black and the use of fog after the rope breaks is no coincidence. The death and mystery surrounded by fog and the color black is intentionally being used to support the skeleton archetype of mortality. Throughout the entire video, every person is represented as a skeleton, and the song itself has deep meaning with death making the use of skeletons a very obvious and appropriate connection.   

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