Analytics & Metrics
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Rescooped by Luis Bettencourt Moniz from IT Books Free Share!

Advanced Web Metrics with Google Analytics, 3rd Edition - Free eBook Share

Advanced Web Metrics with Google Analytics, 3rd Edition - Free eBook Share | Analytics & Metrics |
eBook Free Download: Advanced Web Metrics with Google Analytics, 3rd Edition | PDF, EPUB | ISBN: 1118168445 | 2012-04-03 | English | PutLocker

Via Fox eBook
Fox eBook's curator insight, July 24, 2013 9:29 PM

Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social andmobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA usersCovers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reportsProvides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact formsIncludes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Table of Contents

Part I: Measuring Success
Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business
Chapter 2: Available Methodologies and Their Accuracy
Chapter 3: Google Analytics Features, Benefits, and Limitations

Part II: Using Google Analytics Reports
Chapter 4: Using the Google Analytics Interface
Chapter 5: Reports Explained

Part III: Implementing Google Analytics
Chapter 6: Getting Started: Initial Setup
Chapter 7: Advanced Implementation
Chapter 8: Best Practices Configuration Guide
Chapter 9: Google Analytics Customizations

Part IV: Using Visitor Data to Drive Website Improvement
Chapter 10: Focusing on Key Performance Indicators
Chapter 11: Real-World Tasks
Chapter 12: Integrating Google Analytics with Third-Party Applications

Appendix A: Regular Expression Overview
Appendix B: Useful Tools

Belle Chua's curator insight, January 1, 2014 10:39 PM

eBook: Google Analytics Advanced Metrics

Rescooped by Luis Bettencourt Moniz from Social Media & Web Analytics!

Using Social Media to Build Links

Using Social Media to Build Links | Analytics & Metrics |


Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.


This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More:

Via Antonino Militello, Dawne Tortorella
Josie's curator insight, June 16, 2013 10:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!

Michael Ehline's comment, August 28, 2013 11:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 9:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

Rescooped by Luis Bettencourt Moniz from Web Analytics & Social Media!

This week's top six infographics

This week's top six infographics | Analytics & Metrics |
Once again we round up six of the best infographics we've seen this week.

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