Web Analytics and Optimization Brain Juice
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Web Analytics and Optimization Brain Juice
Web Analytics and Optimization articles worth reading
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When to Use Variables vs SAINT in Adobe Analytics Adam Greco at Web Analytics Demystified

When to Use Variables vs SAINT in Adobe Analytics Adam Greco at Web Analytics Demystified | Web Analytics and Optimization Brain Juice | Scoop.it
Adam Greco, one of the world's foremost authorities on Omniture SiteCatalyst, writing about web analytics. (When to Use Variables vs SAINT in Adobe Analytics: In one of my recent Adobe SiteCatalyst (Analytics)...
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Dimension Widening USE-CASE: Integrate Your SEO Data into Universal Analytics

Dimension Widening USE-CASE: Integrate Your SEO Data into Universal Analytics | Web Analytics and Optimization Brain Juice | Scoop.it
Learn how to integrate your on page SEO Data into your Google Analytics using Dimension Widening in Universal Analytics.
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Canadian Anti Spam Law: What you need to know if you're a B2B email marketer

Canadian Anti Spam Law: What you need to know if you're a B2B email marketer | Web Analytics and Optimization Brain Juice | Scoop.it
New changes in the regulation have introduced the Canadian Anti-Spam Law (CASL). Learn how it will effect B2B marketers:
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Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads

Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads | Web Analytics and Optimization Brain Juice | Scoop.it
The rumors were true, Google has indeed went the not provided route for paid search ads, AdWords ads.Let me step back and explain what is happening, so you really understand it. What is changing is th
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How to Build a Strong A/B Testing Plan That Gets Results

How to Build a Strong A/B Testing Plan That Gets Results | Web Analytics and Optimization Brain Juice | Scoop.it
Tweet Tweet How to Build a Strong A/B Testing Plan That Gets Results by If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click. Follow @peeplaja
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Top 10 Reasons Why You Should Upgrade to Universal Analytics | Nabler Blog

Top 10 Reasons Why You Should Upgrade to Universal Analytics | Nabler Blog | Web Analytics and Optimization Brain Juice | Scoop.it
Google’s Universal Analytics offers a host of features and benefits that gives you ample reasons to upgrade at the earliest. Nabler is here to help.
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5 Things Vendors of Tag Management Systems (TMS) may not tell you

5 Things Vendors of Tag Management Systems (TMS) may not tell you | Web Analytics and Optimization Brain Juice | Scoop.it
Tag Management Systems (TMS) promise a lot of other wonderful things but you should know some issues vendors may be reluctant to tell you.
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Million Lines of Code - Information Is Beautiful

Million Lines of Code - Information Is Beautiful | Web Analytics and Optimization Brain Juice | Scoop.it
Is a million lines of code a lot? How many lines of code are there in Windows? Facebook? iPhone apps? Let our data-visualization program your brain.
Web Analytics and Optimization team's insight:

Wow - A lot is A lot!

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Top 5 Reasons Against Implementing a Tag Management Solution

Top 5 Reasons Against Implementing a Tag Management Solution | Web Analytics and Optimization Brain Juice | Scoop.it
Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you’re likely to face and how to squash all fears.
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Barking up the wrong tree: Google's Secure Search is not the problem

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5 Google Analytics Updates that You Should Know About - Analytics Talk

5 Google Analytics Updates that You Should Know About - Analytics Talk | Web Analytics and Optimization Brain Juice | Scoop.it
Tweet Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I would write a quick post.
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Digital Analytics - University of Utah: 4 Problems with Google Analytics

Digital Analytics - University of Utah: 4 Problems with Google Analytics | Web Analytics and Optimization Brain Juice | Scoop.it
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6 Killer Stats to Sell Your Boss on Optimization - Business 2 Community

6 Killer Stats to Sell Your Boss on Optimization - Business 2 Community | Web Analytics and Optimization Brain Juice | Scoop.it
Business 2 Community
6 Killer Stats to Sell Your Boss on Optimization
Business 2 Community
First, you've got to make your case. We've compiled 6 stats to help sell your manager (or any other naysayer) on optimization.
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click baby - Adobe Marketing cloud 2013 - YouTube

Peut-on vraiment se fier à son reporting ? Avec Adobe marketing Cloud, apprenez à maitriser vos insigts, adaptez vos stratégies marketing et optimisez votre ...
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The Responsiveness Trap

The Responsiveness Trap | Web Analytics and Optimization Brain Juice | Scoop.it
If you feel sucked into a bottomless guilt vortex every time you look at your email inbox, this post is not for you. If you struggle to keep up with a deluge of 50, 100, 400 emails every day, go aw...
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Google Analytics turns chemical! Download its periodic table (pdf)

Google Analytics turns chemical! Download its periodic table (pdf) | Web Analytics and Optimization Brain Juice | Scoop.it
Interesting and useful work by Jeffalytics that show Google Analytics core features through a periodic table. Download the free pdf infographic now.
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Suggested by Elena Hmelevschi
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2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company

2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company | Web Analytics and Optimization Brain Juice | Scoop.it
If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops. If you’re in the field [...]
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Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It? | Web Analytics and Optimization Brain Juice | Scoop.it
How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts.
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Universal Analytics Google - Set Up and Start Tracking More Than Just Websites - Seo Sandwitch Blog

Universal Analytics Google - Set Up and Start Tracking More Than Just Websites - Seo Sandwitch Blog | Web Analytics and Optimization Brain Juice | Scoop.it
Universal Analytics Tutorial: How to set up tracking in Google Universal Analytics? Find examples and videos.
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The web analytics implementation will be dead -- is this the future?

The web analytics implementation will be dead -- is this the future? | Web Analytics and Optimization Brain Juice | Scoop.it
Web analytics implementations, as we know them (JavaScript, IT + Marketing, Tag Management Solutions, etc...), will die. TMS themselves are not going away... just as JavaScript, IT, and Marketing aren't going away...
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How To Use Site Search To Get Keyword Insights In A (Not Provided) World

How To Use Site Search To Get Keyword Insights In A (Not Provided) World | Web Analytics and Optimization Brain Juice | Scoop.it
Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion.
Web Analytics and Optimization team's insight:

Another reason to have proper onsite search tracking. While it's not a bad idea to use the data as a substitute for Google's "Not provided", it's still an incomplete picture. Not to mention, you should already have been looking at this data! - ND

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Google Moves to Make All Searches Secure

Google Moves to Make All Searches Secure | Web Analytics and Optimization Brain Juice | Scoop.it
Google has quietly made changes to its search algorithm in an effort to make all searches secure. Here's an analysis of the potential impact on marketing.
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Keywords Are Dead! Long Live User Intent!

Keywords Are Dead! Long Live User Intent! | Web Analytics and Optimization Brain Juice | Scoop.it
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.
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