analytics, segmentation and following it through to personalisation
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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | analytics, segmentation and following it through to personalisation | Scoop.it
In preparing for our morning show we were doing some research and came across an old story that showed that StumbleUpon was actually driving more traffic than Facebook in January of 2011 and we wondered two things about that - firstly, is it still...

Via Dawne Tortorella
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An Ethical Dilemma: Should Social Media Affect Google SEO Ranking?

An Ethical Dilemma: Should Social Media Affect Google SEO Ranking? | analytics, segmentation and following it through to personalisation | Scoop.it

Should the introduction of social media in search affect your Google search engine ranking?

"Between Google+ and Microsoft’s integration of Facebook into Bing, it seems that big brands’ product teams believe social search is the way of the future.

Since day one, Google has strived for relevance in its PageRank algorithm. But what is relevant to one person might not matter to another. As a result, Google has attempted to filter and curate the search results we see based on what knowledge it can ascertain from us.

The idea is that the more it knows about us, the better it can serve us. Will the introduction of social media in search improve search, or does it run the risk of making it worse"?

Read More: http://sproutsocial.com/insights/2012/07/social-media-google-seo/


Via Antonino Militello, Dawne Tortorella
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SPONSOR MESSAGE: Enterprise Web Analytics Tools: The ...

SPONSOR MESSAGE: Enterprise Web Analytics Tools: The ... | analytics, segmentation and following it through to personalisation | Scoop.it
In this Marketing Guide, learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics, especially considering the explosive growth in social media marketing and analytics.
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You are here…. Or there…Maybe somewhere else

You are here…. Or there…Maybe somewhere else | analytics, segmentation and following it through to personalisation | Scoop.it
Faster connections don’t mean better analytics. Geo tagging can be an important indicator or popularity from a given region, country or city. While I have always held a skeptical eye on how precise...
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Make mobile integral to your website optimisation strategy

Make mobile integral to your website optimisation strategy | analytics, segmentation and following it through to personalisation | Scoop.it
Smaller screens, limited functionality, lagging conversion rates... these are all reasons digital marketers and web teams attribute mobile with the position of the poor cousin of desktop. But it’s a big mistake to do so.
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SEO companiesvideo: Google Analytics Evangelist Avinash Kaushik on using your data at SES London 2010 | SEO Optimization Tips

Greg Jarboe, SEO-PR, interviews SES London keynote, Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics.
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Measurement: How To Quantify The Quality Of Your Customer Experience

Measurement: How To Quantify The Quality Of Your Customer Experience | analytics, segmentation and following it through to personalisation | Scoop.it
Measurement: How To Quantify The Quality Of Your Customer Experience1to1 Media (blog)In Forrester's soon-to-publish book, Outside In, Harley Manning and I illustrate the importance of measurement through a case study about JetBlue.
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Good intro to Social Media Measurement

Good intro to Social Media Measurement | analytics, segmentation and following it through to personalisation | Scoop.it
We are always excited when one of our team members does something awesome.
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Don't Put Your Head in the Sand: Measurement is Key

Don't Put Your Head in the Sand: Measurement is Key | analytics, segmentation and following it through to personalisation | Scoop.it
For our sixth installment of the “Sink or Swim” series, we will discuss the importance of measurement. It is often thought (and spoken aloud) that social media marketers can't always assign ROI or a dollar amount to social media efforts.
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Working with Social Media Data: People and Groups - The Net-Savvy Executive

Working with Social Media Data: People and Groups - The Net-Savvy Executive | analytics, segmentation and following it through to personalisation | Scoop.it
RT @MariSmith: Working with Social Media Data: People and Groups http://t.co/liyqdNJn via @gilliatt [Great insight!
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Clip Syndicate Video: Internet

Clip Syndicate Video: Internet | analytics, segmentation and following it through to personalisation | Scoop.it
Here's a look at what's trending online for August 2, 2012 (Web Trends Video: What's Trending: Zipline fail http://t.co/tG3du6gu #internet #webtrends...)...
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The immediate benefit of real-time web analytics with GoSquared ...

The immediate benefit of real-time web analytics with GoSquared ... | analytics, segmentation and following it through to personalisation | Scoop.it
Long gone are the days when this site got 30 thousand monthly visitors but plenty still come to field test real-time web analytics software from GoSquared.
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Do web analytics infographics help decision making? - Econsultancy (blog)

Do web analytics infographics help decision making? - Econsultancy (blog) | analytics, segmentation and following it through to personalisation | Scoop.it
Do web analytics infographics help decision making?
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Web Performance: comment construire une landing page efficace [infographic] | social media analyst

Web Performance: comment construire une landing page efficace [infographic] | social media analyst | analytics, segmentation and following it through to personalisation | Scoop.it

Grazie a questo infographic è possibile analizzare la struttura di una landing page efficace. (RT @mattial: #Web #Performance: come costruire una #landing #page efficace http://bit.ly/hmCyYD #infographic)


Via Luc Falempin
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12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | analytics, segmentation and following it through to personalisation | Scoop.it
Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .

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Tesco CIO: personalisation is the next big thing for retail technology - The Guardian

Tesco CIO: personalisation is the next big thing for retail technology - The Guardian | analytics, segmentation and following it through to personalisation | Scoop.it
The GuardianTesco CIO: personalisation is the next big thing for retail technologyThe GuardianPersonalisation is becoming increasingly important and I see that being the next big thing for retail technology.
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Search Engine Optimisation, Google Leading Ten and Web Site ...

vital for obtaining into Australia's Google Best Ten. We all know that for. our website design to be productive, it ought to have a great quantity of. return web site visitors. And 1 of the best techniques to get high good quality ...
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business | analytics, segmentation and following it through to personalisation | Scoop.it
Learn the best web metrics / key performance indicators for a small, medium or large sized business. Measure Acquisition, Behavior & Outcomes effectively.
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Green wins! Website Testing Wins: Press the Button for Better Conversion | Monetate

Green wins! Website Testing Wins: Press the Button for Better Conversion | Monetate | analytics, segmentation and following it through to personalisation | Scoop.it
Iterative testing around the add-to-cart button leads to a double-header win.
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A Simple Framework For Smarter Decisions – Avinash Kaushik

A Simple Framework For Smarter Decisions – Avinash Kaushik | analytics, segmentation and following it through to personalisation | Scoop.it
Data Capture. Data Reporting. Data Analysis. Three simple steps… See on: Web Analytics Consulting: A Simple Framework For Smarter Decisions – Occam’s Razor by Avinash Kaushik.
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Importance of responsive design as tablet visits rise year-on-year

Importance of responsive design as tablet visits rise year-on-year | analytics, segmentation and following it through to personalisation | Scoop.it
The latest issue of the Monetate Agility Report enewsletter is out: http://t.co/zwj77juC...
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London Web Analytics

Adobe Digital Marketing London Meetup - 23 August

Thursday, Aug 23, 2012, 6:00 PM

13 Kingly Court
W1B 5PW London, GB

0 Ninja's Attending

This is a cross-post for Omniture users. Cassandra Faria has invited all members of our Ninja group to the second meetup of the Adobeture group. Please RSVP on the other group: http://www.meetup.com/Adobe-Digital-Marketing-Europe/events/74659702/ Hi everyone, We had some great feedback for our first meetup in London back in May, so we're looking fo...

Check out this Meetup →

This is a cross-post for Omniture users. Cassandra Faria has invited all members of our Ninja group to the second meetup of the Adobeture group.
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Intelligent Email Marketing that Drives Conversions | Monetate

Intelligent Email Marketing that Drives Conversions | Monetate | analytics, segmentation and following it through to personalisation | Scoop.it
Email is alive and well as a proven inbound marketing channel, and converts better than both search and social. Find out how to increase conversions from email marketing with proven methods used by leading online marketers.
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#unica #Talking about the Changing Role of the CMO | Smarter Commerce

#unica #Talking about the Changing Role of the CMO | Smarter Commerce | analytics, segmentation and following it through to personalisation | Scoop.it
“I would have written a shorter letter but I did not have the time.” So said Blaise Pascal, the 17th French mathematician.
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Web Analytics: 3 basic insights to get you started ...

Web Analytics: 3 basic insights to get you started ... | analytics, segmentation and following it through to personalisation | Scoop.it
Marketers often worry about the performance indicated in their metrics and finding the “right” conversion rate for their industry to see where they stack up. Learn three basic insights into the purpose of your analytics and the ...
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